How to Raise More Money with Donor-Centered Fundraising

How to Raise More Money with Donor-Centered Fundraising

• 1.
  How to Raise MoreMoney with Donor-Centered Fundraising
• 2.
  There are twoways to raise more money: get more/bigger gifts from the donors you’ve already got and go find new donors.
• 3.
  Both of thoseget incredibly easier when you’re donor centered.
• 4.
  Being donor centeredmeans you pay more attention to the donor than you do to their money.
• 5.
  In other words,you value the relationship over the donation.
• 6.
  It’s like thegoose that laid the golden egg – take care of the donor and they’ll keep giving.
• 7.
  When you’re donorcentered, you’ll actually attract more donors, like moths to a flame.
• 8.
  It seems likemore nonprofits would practice donor-centered fundraising, yet so few actually do it.
• 9.
  Why is that?
• 10.
  My theory isthat they’re too busy trying to keep their head above water.
• 11.
  Staff are tryingto just get through the day. They’re overworked and underpaid, and have more on their plate than they can possibly get done.
• 12.
  And most people,when faced with that, just slug away at the “to do” list trying to get things done instead of stopping to make sure they’re working on the right things in the first place.
• 13.
  What if youonly did the things on your list that deepened relationships with your donors?
• 14.
  What would change?
• 15.
  Read the restof the article at: http://getfullyfunded.com/how-to- raise-more-money-with-nonprofit- donor-centered-fundraising/