HOW TO WIN
CUSTOMER TRUST
(35 WAYS)
The Trust factor
is key to sell more and
build customer loyalty
It is also essential
in closing operations
beyond the price
First, you must earn the
trust and respect of your
potential customer, before they
become your customer.
For this, here you can find
35 ways to win the trust
of your customers
¡Let’s go!
Business relationships are based on trust.
Focus on building a personal relationship
with your potential customers
before trying to close a sale.
1
Focus on understanding your customers
and discover their needs,
motivations and desires
2
Don't talk about yourself and your product first.
The priority are their problems and challenges.
To earn their trust, show genuine interest in your
customer's success, not your own.
3
You must be an expert seller and a leader in
your sector to build trust.
4
Know the buyer's industry, business problems
and how to solve them
Get referred by someone the buyer trusts.
Connect with strategic references
who can recommend you.
5
Use testimonials from satisfied customers,
customers who have bought from you and who
claim they would buy from you again.
6
Listen!
The client wants to feel always heard.
Practice active listening
7
Provide useful advice.
Add value proactively,
give to receive
8
If they are not ready to buy today, don't lose
interest in them.
Add value to the prospect and generate a good
experience even if they don't buy today.
9
Help your client identify the real problem,
diagnose the impact of solving it
and help them make better decisions
in the shortest possible time.
10
Fulfill your promises and their expectations
Be honest, generate realistic expectations,
and try to overcome them after closing.
11
Try to see things from the point of view
of your clients, with empathy.
Look through their eyes!
12
Try to give a superservice,
not sell a superproduct.
Providing a great service, whether they buy or
not, is a way to build trust.
13
Use persuasive stories to engage your clients.
Their level of attention and commitment
increases if the story is related to them.
14
Do not lower your prices at first.
That not only reduces your value,
but also the customer trust
15
Use the latest tools of social selling, content
marketing, lead nurturing, branding, etc.,
which are means of increasing the trust
of the client in our option
16
Direct your customer through
your sales process.
Don't leave them lost in the middle, waiting for a
call, action or not knowing what to do.
17
Do not try to manipulate customer behavior.
It's about convincing and persuading,
not manipulating or imposing
18
Control your non-verbal communication.
Avoid unnecessary and negative gestures
or an inappropriate tone of voice.
And remember to smile!
19
Make the buying experience
easy and enjoyable from the beginning.
Invest in a good Customer Experience
20
Reduce the psychological costs and
associated insecurities
perceived by the client of our product.
21
Believe in yourself and your product.
Positive attitude builds trust
22
Availability.
Remind them that you are available when they
need it and make it easy for them to contact
you in all possible ways and channels
23
Be transparent and honest.
Be sincere about what you can do
and what you cannot do for the client
(No small print!)
24
Always prepare and plan meetings with your
client, without improvising.
Research the potential buyer to communicate
effectively and gain their trust
25
Don't use the pressure.
Customers do not like to be sold to,
and will buy when ready for it.
26
Look for solutions adapted
to the particular case of your client.
Each client must feel
unique and special to trust you.
27
Your words and actions
must go in the same direction.
Confidence is perfected by our actions,
rather than by our words
28
Avoid mistakes.
And if they happen, don't hide them, respond
to any incident quickly, apologize and
solve the problem as soon as possible
29
Never try to sell something
the customer doesn't really need
30
Show that you understand the buyer
and try to connect through
common interests
31
Respect the client, their time and their goals.
If you don't respect them,
you won't be worthy of their trust
32
Ask questions that show
interest in their business,
not in making a sale.
33
Remember: Trust is earned over time
(You don't usually marry the girl
the day you meet her)
34
Keep learning!
35
Customers and the market change,
you must continually adapt and train yourself to
maintain their confidence
¡Thanks!
Raúl Sánchez Gilo
https://www.linkedin.com/in/raulsanchezgilo

HOW TO WIN THE TRUST OF YOUR CUSTOMERS (35 WAYS)

  • 1.
    HOW TO WIN CUSTOMERTRUST (35 WAYS)
  • 2.
    The Trust factor iskey to sell more and build customer loyalty
  • 3.
    It is alsoessential in closing operations beyond the price
  • 4.
    First, you mustearn the trust and respect of your potential customer, before they become your customer.
  • 5.
    For this, hereyou can find 35 ways to win the trust of your customers
  • 6.
  • 7.
    Business relationships arebased on trust. Focus on building a personal relationship with your potential customers before trying to close a sale. 1
  • 8.
    Focus on understandingyour customers and discover their needs, motivations and desires 2
  • 9.
    Don't talk aboutyourself and your product first. The priority are their problems and challenges. To earn their trust, show genuine interest in your customer's success, not your own. 3
  • 10.
    You must bean expert seller and a leader in your sector to build trust. 4 Know the buyer's industry, business problems and how to solve them
  • 11.
    Get referred bysomeone the buyer trusts. Connect with strategic references who can recommend you. 5
  • 12.
    Use testimonials fromsatisfied customers, customers who have bought from you and who claim they would buy from you again. 6
  • 13.
    Listen! The client wantsto feel always heard. Practice active listening 7
  • 14.
    Provide useful advice. Addvalue proactively, give to receive 8
  • 15.
    If they arenot ready to buy today, don't lose interest in them. Add value to the prospect and generate a good experience even if they don't buy today. 9
  • 16.
    Help your clientidentify the real problem, diagnose the impact of solving it and help them make better decisions in the shortest possible time. 10
  • 17.
    Fulfill your promisesand their expectations Be honest, generate realistic expectations, and try to overcome them after closing. 11
  • 18.
    Try to seethings from the point of view of your clients, with empathy. Look through their eyes! 12
  • 19.
    Try to givea superservice, not sell a superproduct. Providing a great service, whether they buy or not, is a way to build trust. 13
  • 20.
    Use persuasive storiesto engage your clients. Their level of attention and commitment increases if the story is related to them. 14
  • 21.
    Do not loweryour prices at first. That not only reduces your value, but also the customer trust 15
  • 22.
    Use the latesttools of social selling, content marketing, lead nurturing, branding, etc., which are means of increasing the trust of the client in our option 16
  • 23.
    Direct your customerthrough your sales process. Don't leave them lost in the middle, waiting for a call, action or not knowing what to do. 17
  • 24.
    Do not tryto manipulate customer behavior. It's about convincing and persuading, not manipulating or imposing 18
  • 25.
    Control your non-verbalcommunication. Avoid unnecessary and negative gestures or an inappropriate tone of voice. And remember to smile! 19
  • 26.
    Make the buyingexperience easy and enjoyable from the beginning. Invest in a good Customer Experience 20
  • 27.
    Reduce the psychologicalcosts and associated insecurities perceived by the client of our product. 21
  • 28.
    Believe in yourselfand your product. Positive attitude builds trust 22
  • 29.
    Availability. Remind them thatyou are available when they need it and make it easy for them to contact you in all possible ways and channels 23
  • 30.
    Be transparent andhonest. Be sincere about what you can do and what you cannot do for the client (No small print!) 24
  • 31.
    Always prepare andplan meetings with your client, without improvising. Research the potential buyer to communicate effectively and gain their trust 25
  • 32.
    Don't use thepressure. Customers do not like to be sold to, and will buy when ready for it. 26
  • 33.
    Look for solutionsadapted to the particular case of your client. Each client must feel unique and special to trust you. 27
  • 34.
    Your words andactions must go in the same direction. Confidence is perfected by our actions, rather than by our words 28
  • 35.
    Avoid mistakes. And ifthey happen, don't hide them, respond to any incident quickly, apologize and solve the problem as soon as possible 29
  • 36.
    Never try tosell something the customer doesn't really need 30
  • 37.
    Show that youunderstand the buyer and try to connect through common interests 31
  • 38.
    Respect the client,their time and their goals. If you don't respect them, you won't be worthy of their trust 32
  • 39.
    Ask questions thatshow interest in their business, not in making a sale. 33
  • 40.
    Remember: Trust isearned over time (You don't usually marry the girl the day you meet her) 34
  • 41.
    Keep learning! 35 Customers andthe market change, you must continually adapt and train yourself to maintain their confidence
  • 42.