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How ux can make or break your business
The document explores the significance of user experience (UX) in digital marketing and its impact on customer acquisition and retention. It outlines the elements of a successful UX, the UX process including research, design, and testing, and provides examples of effective UX in applications like Airbnb and Everlist. Additionally, it emphasizes the need for a business to prioritize user experience in order to enhance trust and improve conversion rates.
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How ux can make or break your business
- 1. Measuring ROI from DigitalMarketing How User Experience can make or break your business
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- 3. The experience anend-user has during all aspects of his/her interaction with the company, its services, and its products
- 4. Types of UX ProductUX Interface UX
- 5. Elements of agreat User Experience The way it works Look & Feel FUNCTIONALITY AESTHETICS GREAT USER EXPERIENCE
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- 7. UX impacts bothuser acquisition and retention Acquisition Retention
- 8. Designing Landing Pagesthat are Conversion-Optimized lowers acquisition costs
- 9. How conversion rateimpacts acquisition costs Advertising Spend (Rs.) 50000 Visits (at Rs. 10 per click) 5000 Conversion Rate 3% 3.50% Customers Acquired 150 175 CPA 333 286 Increase in Customers Acquired - 17 % Decrease in CPA - 14 %
- 10. Website UX iscritical for SEO
- 11. Not a designer’sproblem..
- 12. But a CEO’spriority.
- 13. vvz Overview of the UXProcess
- 14. User Experience –Design to Cultivate Trust Giving the users a great experience Receiving trust & business as reward It is critical to understand, design & improve on digital experiences to enhance the user trust • Website that shows it cares about its customers – Security & Privacy of its users handled with attention • Service is of great quality – Feedback & reviews from real buyers that connects with new users • Company is reliable & trustworthy - Transparent information on the roots & founders of the business
- 15. Our proven approachto User Experience & Delight 2 STRATEGISE 1 RESEARCH & ANALYSE 3 PRODUCT DESIGN 4 TEST & ITERATE UX PROCESS • Identify Project Requirements • Conduct Competitor Analysis • Do Content Audit • Collaborative discussions • Create revised Sitemap • Plan Information Architecture • User Personas • User Scenarios • Navigation Flowcharts • User Surveys • Website UX • Digital Touch-points • Building Virality Loop • A/B Testing • Heat Map Analysis • Review Metrics and iterate on design & marketing
- 16. UX Analytics –Heatmaps and AB Testing
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- 18. AIRBNB – Findyour place of belonging Great product experience Simple intuitive navigation User-engaging interface
- 19. Everlist – TaskManagement App Comfortable UI Grid Layout Organization Aesthetic Design
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- 21. Evaluating the UXof your website/app Functionality – How quickly can you accomplish what you came for Navigation & Information Architecture Forms and Data Entry Trust & Credibility Aesthetics - Page Layout & Visualization Site layout - assist the user in where to focus Clickable Items should appear clickable and vice versa Font consistency Balance between white space and content Overall - pleasant to look at and navigate.
- 22. Digital Marketing forresults. Follow us
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- 24. Tech Stack usedfor User Experience BEHAVIOR TRACKING STRATEGY PROTOTYPING Customer Surveys User Interviews Case Studies Inspectlet CrazyEgg Optimizely Google Analytics MouseFlow Balsamiq Axure Invision Pen & Paper
- 25. Example of CustomerDelight: First Visit Walkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface. Micro-interactions adds some fun element to the usually boring sign up process. It’s also important to break down sign up process into multiple steps/pages.