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Project On Leadership
Style Of Ratan Tata.

GROUP MEMBERS ROLL NO
Pankaj Malkani
Nitin V. Mange
Veena S. Manik
Manan Mehta
Sunil Metry
Bhavna Rawani
 College: VESIMSR
 Subject: High Performance Leadership
 Batch: MMS 1st Year (2011-2013)
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Ratan Naval Tata
Present Chairman
Of Tata Group
(A Business
Legend)

1. Born: December 28, 1937.
2. Achievement: Honored with Padma Bhushan, one of
the highest civilian awards in 2000.
3. Present Chairman Of Tata Group.
4. He has taken Tata Group to new heights and under his
leadership, Group's revenues have grown manifold.
INTRODUCTION

THE CHAIRMAN OF MAJOR TATA COMPANIES.

 Ratan Tata was born into the famous Tata family.
 A prominent family belonging to Mumbai's
wealthy Parsi community.
 He was born to Soonoo and Naval Hormusji Tata.
 Ratan is the great grandson of Tata group
founder Jamsedji Tata
CHILDHOOD

 His childhood was troubled, with his parents separating
in the mid-1940s when he was merely seven and his
younger brother jimmy was five years old.
 Their mother moved out and both ratan and his brother
were raised by their grandmother lady navajbai.
CHILDHOOD

EARLY CAREER
1. Schooling from Campion school in Mumbai.
2. In 1962:- Completed B.Sc degree in architecture
with structural engineering from Cornell university .
3. In 1975:- Done the advanced management program
from Harvard business school.

4. December 1962 :- He joined the Tata Group, after turning
down a job with IBM on the advice of JRD Tata. He was
first sent to Jamshedpur to work at Tata Steel.
5. In 1971, Ratan was appointed the Director-in-Charge of
The National Radio & Electronics Company Limited
(Nelco).
6. In 1981, Ratan was named director of Tata Industries, the
Group's other holding company.
EARLY CAREER

 Ratan Tata succeeded his uncle JRD Tata as Group
Chairman in 1991
 He became Chairman of Tata Companies – Tata Motors,
Tata Steel, Tata Power, Tata Consultancy Services, Tata Tea,
Taj Hotels, Tata Chemicals and Tata Teleservices
 First 3 to 4 yrs were engaged in struggles with the satraps
 Thrust was equally on technology driven leadership,
global competitiveness and being among the top three
domestically, regardless of the line of business

Achievements
 By 1998, single group logo created and the Tata
brand belonged to Tata Sons
 In 1998, Tata Indica – India’s first indigenously
designed and manufactured car launched by Tata
Motors
 In 2000, Tata Tea acquires the Tetley Group, UK.
First major acquisition of an international brand by
an Indian Business Group
 In 2001, Tata AIG - A joint venture between the Tata
Group and American International Group (AIG) was
set up

 In 2002, Tata Sons acquires a controlling
stake in VSNL
 In 2002, TCS becomes the first Indian
software company to cross one billion
dollars in revenue
 In 2004, Tata Motors is listed on the world’s
largest stock exchange, the New York Stock
Exchange
 In the same year, Tata Motors acquires the
heavy vehicles unit of Daewoo Motors,
South Korea

 In July 2004, TCS goes public in the largest
private sector initial public offering (IPO) in
the Indian market, raising nearly $1.2 billion
 In 2005, Tata Steel acquires singapore
based steel company Natsteel
 In 2006, Tata Sky satellite television service
launched acriss the country
 In 2007, Tata Steel acquires the Anglo-
Dutch company Corus, making it the world’s
fifth-largest steel producer

 In 2008, Tata Motors acquires the Jaguar and
Land Rover brands from the Ford Motor Company
 In 2009, Tata Motors announces commercial
launch of the Tata Nano
 In 2009, Tata Teleservices announces pan-India
GSM service with NTT DOCOMO
 In 2010, New plant for Tata Nano at Sanand
inaugurated
 In 2011, The Tata brand soars into the top 50 club
of global brands

Other Roles……..
 Chairman of the Government of India’s
Investment Commission
 Respected member of the Prime Minister’s
Council on Trade and Industry, the National
Hydrogen Energy Board and the National
Manufacturing Competitiveness Council
 Member of the American International Group,
the Asia-Pacific Advisory committee, JP Morgan
Chase and Rolls Royce
 One of the Board of Directors of the New York
Stock Exchange

Awards & Recognition
 The Government of India conferred him with the
Padma Vibhushan in 2008 and the Padma
Bhushan in 2000
 The Ohio State University honoured Ratan Tata
with the doctorate degree in business
administration and an honorary fellowship by the
London School of Economics
 Listed among the 25 most powerful people in
business by Fortune magazine in 2007
 Listed in the Time magazine’s 2008 list of the
World’s most influential people

MR. RATAN NAVAL TATA
A LIVING LEGEND

SWOT ANALYSIS OF RATAN TATA
 Visionary
 Strategist
 Initiator

Weakness
• Less Autocratic
• Successors
• Ownership
• Dependables

 Opportunities
 Adaptability
 Changing Champions
 Business Ethics

Threats Risk Takers
 Perfectionists
 Question the unquestionable

“I observed families riding on two-
wheelers—the father driving the scooter,
his young child standing in front of him, his
wife seated behind him holding a little baby.
It led me to wonder whether one could
conceive of a safe, affordable, all-weather
form of transport for such a family.

TATA NANO
WORLD’S MOST AFFORDABLE CAR
NEW MARKET, WHERE NONE
EXISTED BEFORE.

Tata docomo
• 1 paisa per second
• Starts national rollout
• Countrywide service
• Best coverage

MESSAGE AT THE LAUNCH PRESS CONFERENCE
• Value Proposition
• Concept Of Fare Being Fair
• Create A Paradigm Shift In The Overall Telecom
• Moment Of Triumph For The Consumer

Tata Tea
Had made to campaign for marketing both have
different aims:-
•TO CREATE AWARENESS
•FOR ANTI- CORRUPTION

•The success its first campaign of ‘jaago re’
•Tata Tea, today launched another campaign titled
‘Aaj Se Khilana Bandh, Pilana Shuru’..

Ratan Tata Opens Non-Profit Tata Cancer Treatment
Centre

• FUNDING FOR THE PROJECT
• ALSO HOUSE A SHELTER CALLED PREMASHRAYA
• FIRST PHASE
• FREE TREATMENT OF THOSE WHO CANNOT
AFFORD TREATMENT.
• SUBSIDIZED UNDER DIFFERENT PAYING
CATEGORIES
• A NOT-FOR-PROFIT INITIATIVE

Leadership versus Management
Leader qualities
Soul
Visionary
Passionate
Creative
Flexible
Inspiring
Innovative
Courageous
Imaginative
Experimental
Initiates Change
Personal power
Manager qualities
Mind
Rational
Consulting
Persistent
Problem solving
Tough-minded
Analytical
Structured
Deliberate
Authoritative
Stabilizing
Position power

LEADERSHIP STYLE:
AUTROCRATIC
BUREACRATIC
LAISSE FAIRE
DEMOCRATIC

1. Nothing worthwhile is ever achieved
without deep thought and hard work.
2. Good human relations not only bring great
personal rewards but are essential to the
success of any enterprise.
PRINCIPLES OF TATA’S

BLAKE & MOUTON’S
MANAGERIAL GRID
HEORY: LEADERSHIP GRID
HIGH
LOW
LOW HIGH
CONCERN
FOR PEOPLE
CONCERN FOR PRODUCTION

PATH GOAL LEADERSHIP THEORY
According to this theory a leader can adopt any of the 4
styles while following the path and goal concept .They
are:
 Directive style.
 Supportive style.
 Achievement style.
 Participative style.

Bibliography
www.wikipedia.com
www.google.co.in
www.livinglegends.com
www.tata.com

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