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![The Basics“Tweet” Refers to a single message“Tweeted”@[username] — (e.g., @billkutik)This is your unique identifierWhen someone talks to you, they use the @ symbol in front of your usernameWhen you talk to someone or mention someone in a tweet, you use the @ symbol in front of a nameFollowing/FollowersWhen you “follow” someone, their tweets will appear on your homepageWhen they “follow” you, your tweets will appear on their homepage29](https://image.slidesharecdn.com/twitterversityfinal-100927185707-phpapp02/75/HR-Tech-Conference-hrtechconf-Twitterversity-33-2048.jpg)
![More BasicsReplyUsed to respond to an individual user’s tweetsSimply click on the “Reply” button available after each tweetDirect MessagesThe private instant messaging platform of Twitter Only effective if both parties are following one anotherReferred to as “DM” or “DMing” someoneRetweetsUsed when you’d like to broadcast someone’s tweet to your followersTwo options:1) You can click on the “Retweet” button available after each tweet2) You can highlight the message and copy and paste it into your “What’s happening?” fieldTypically appears as – “RT @[username] [tweet]”30](https://image.slidesharecdn.com/twitterversityfinal-100927185707-phpapp02/75/HR-Tech-Conference-hrtechconf-Twitterversity-34-2048.jpg)
![More Advanced Concepts: Hashtags33A method of “tagging” a concept, theme or event within a tweetAppears as – “#[hashtag]”For example, the HR Technology conference hashtag is “#HRTechConf”If clicked on, triggers a Twitter search for all tweets containing that hashtagCommonly used to drive community, affinity and collaboration](https://image.slidesharecdn.com/twitterversityfinal-100927185707-phpapp02/75/HR-Tech-Conference-hrtechconf-Twitterversity-42-2048.jpg)
HR Tech Conference: #hrtechconf Twitterversity
This document outlines how to use Twitter, including: 1) Key statistics about Twitter usage and who uses Twitter. 2) Instructions on setting up a Twitter account and profile. 3) Suggestions on finding people to follow on Twitter and how to tweet. 4) Explanations of common Twitter terms and features like hashtags, lists, and etiquette guidelines.
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HR Tech Conference: #hrtechconf Twitterversity
- 1. Twitterversity13th Annual HRTechnology Conference & ExpositionSeptember 30, 2010
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- 4. So What IsTwitter?4
- 5. Is Twitter forMe? 5 87% of Americans are “aware” of Twitter
- 6. 7% ofthe population actually use it
- 7. 21% ofTwitter users are active users
- 8. 51% ofTwitter users follow fewer than five people
- 9. 34% ofTwitter users have never tweeted
- 10. 73% ofTwitter’s users have tweeted fewer than 10 timesWho is On Twitter? (Note: Famous People)6
- 11. Who Else IsOn Twitter?7
- 12. How Are PeopleUsing Twitter? (Casual)8
- 13. How Are PeopleUsing Twitter? (Jobs)9
- 14. How Are PeopleUsing Twitter? (Customer Service)10
- 15. How Are PeopleUsing Twitter?11
- 16. How Are PeopleUsing Twitter?12
- 17. How Are PeopleUsing Twitter?13
- 18. Before You GetStarted…For professional reasons, such as …You’d like to meet interesting HR professionalsYou have best practices to shareYou’re seeking answers to questionsAccess to content, webinars, conferences, etc.For personal reasons, such as …Your (crazy) friends rave about itYou have hobbies and outside interestsYou’d like to expand your networkYou seek a faster source of breaking news14…. ask yourself why you’re joining?
- 19. Setting Up YourAccount: Register Your Info15Point your browser to http://www.twitter.comStep 1: Click on “Sign Up”Step 2: Complete the four questions:“Full Name”: This is your real name and it is searchable and visible.“User Name”: This is the name people will use to follow you. Keep it short.“Password”: Private and of your choosing.“Email”: Is private but can also be searchable (if you allow it). Step 3: Agree to the terms of serviceStep 4: Click on “Create My Account”
- 20. Setting Up YourAccount: Register Your Info16
- 21. Setting Up YourAccount: Create Your Profile17Point Your Browser to http://twitter.com/settings/profilePicture:You can add it later. Name: You have 15 charactersCan be anything you’d like it to beLocation: Helps to build a sense of communityWeb: Your website, blogs, LinkedIn profiles, etc.Bio: You have 160 characters to include anything you’d like.Think of this as your Twitter resume
- 22. Quick Tip: GettingAround Twitter…18When you’re on the internet, your Twitter homepage has everything you need.
- 23. If you’re lost,the top of the screen has links to everything you want to do. Now What?19
- 24. Now What? 20Pointyour browser tohttp://www.twitter.comFind some friends.Follow what they are doing.Tell the world what you are doing. Really. That’s it.You can’t break it.You can’t screw up.No one is going to arrest you.Not even the HR police.
- 25. Now What? FindPeople!21
- 26. Now What? FindPeople!22
- 27. Now What? FindPeople!23
- 28. Now What? FindPeople!24
- 29. Now What? FindPeople!25
- 30. Now What? FindPeople!26
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- 33. The Basics“Tweet” Refersto a single message“Tweeted”@[username] — (e.g., @billkutik)This is your unique identifierWhen someone talks to you, they use the @ symbol in front of your usernameWhen you talk to someone or mention someone in a tweet, you use the @ symbol in front of a nameFollowing/FollowersWhen you “follow” someone, their tweets will appear on your homepageWhen they “follow” you, your tweets will appear on their homepage29
- 34. More BasicsReplyUsed torespond to an individual user’s tweetsSimply click on the “Reply” button available after each tweetDirect MessagesThe private instant messaging platform of Twitter Only effective if both parties are following one anotherReferred to as “DM” or “DMing” someoneRetweetsUsed when you’d like to broadcast someone’s tweet to your followersTwo options:1) You can click on the “Retweet” button available after each tweet2) You can highlight the message and copy and paste it into your “What’s happening?” fieldTypically appears as – “RT @[username] [tweet]”30
- 35. Practice Makes Perfect!31Find & Follow @hrlaurierue
- 36. Find &Follow @stelzner
- 37. Find &Follow @steveboese
- 38. Find &Follow @pdxmikek
- 39. Find &Follow @shrm
- 40. Reply to tweetsyou see!
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- 42. More Advanced Concepts:Hashtags33A method of “tagging” a concept, theme or event within a tweetAppears as – “#[hashtag]”For example, the HR Technology conference hashtag is “#HRTechConf”If clicked on, triggers a Twitter search for all tweets containing that hashtagCommonly used to drive community, affinity and collaboration
- 43. More Advanced Concepts:Hashtags34
- 44. More Advanced Concepts:Search & Trending Topics35http://search.twitter.com
- 45. More Advanced Concepts:Search & Trending Topics36
- 46. More Advanced Concepts:Lists37
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- 48. Etiquette: It’s AboutRelationshipsBe AuthenticOwn your message. Be clever, be witty, be normal.Attempt to achieve a balance between the personal and professional. Know that you will probably fail. So does everyone else.Like email, tweets can be misinterpreted without context.Feel free to lurk before you tweet anything.FollowersDon’t feel obliged to follow everyone who follows you.Don’t be afraid to “unfollow” someone (for any reason).Take It OfflineReach out to just one person a week and request a chat.Locate fellow HR pros in your area.39
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- 51. There’s An AppFor That!42
- 52. There’s An AppFor That!43
- 53. There’s An AppFor That!44
- 54.