Hulu, an online video service with over four million subscribers, faced scalability challenges in 2012 as their viewer history tracking system struggled under the volume of writes from a growing user base. To address these issues, Hulu transitioned to Redis, achieving an 800% performance improvement in queries, the ability to handle over 10,000 queries per second, and improved data durability by combining Redis with Apache Cassandra. This solution allows Hulu to provide a high-performance experience for users while ensuring long-term scalability of their back-end systems.