Human Resource Management In Media And Advertising

Human Resource Management In Media And Advertising

• 1.
  Human Resource Management inMedia and Advertising
• 2.
  Sources: Conversation with employees McCann Draftfcb Fremantle NDTV Erickson media
• 3.
  The age ofthe knowledge worker Soft assets instead of hard •Intellectual capital is important for organizations whose strength is knowledge •Intangible assets more valuable than material assets
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  The management theory:Man as a machine Execute Inventiveness predetermined is tasks dysfunctional Technology Hard and fast the main rules resource
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  Media and advertisingindustries encourage creativity: A different set of rules
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  The laissez fairemanagement theory Creative minds work better when left alone High degree of autonomy: Use of adaptive, ad-hoc organizational forms Flatter organizational hierarchy
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  Unique challenges forHR in media and advertising Recruitment and placement •How to recognize creative minds? Training and development •Operational and cultural training challenges •Can creativity be imbibed? Compensation •How to motivate ? •What kind of incentive plan works?
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  Recruitment methods Tie ups Consultants Referrals with with institutes experience in the industry
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  Selection criterion Compatible to Talent, passion, the Ability to work desire to work organizational as a team and take culture responsibilities
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  Placement: Internship and trainees Only those Large Paid less and who really number of made to do like what trainees join more work they are every year doing stay
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  Training: On thejob for the job The right Talent Atmosphere mix for media
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  Development: Awards forself development Work published Industry recognition Honor Motivation and growth
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  Compensation: Monetary trends Top level workers very well paid Not much rise in pay initially Entry level pay very less
• 14.
  Motivation: Comfortable and relaxedenvironment Flexible timing No dress code Informal friendly restrictions atmosphere Respect for self Trust and greater Professional esteem freedom development