Humanrithm: why data without people is not enough
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Guillaume Decugis argues that algorithms alone cannot effectively curate content, emphasizing the indispensable role of human data editors and curators. He highlights the limitations of content personalization algorithms and the importance of human input in the curation process. The document advocates for a blend of technology and human oversight in content management to ensure quality and relevance.
Humanrithm: why data without people is not enough
- 1. Humarithm: why data without people is not enough And how algorithms lost the Content Curation battle Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
- 2. Hi, my name is Guillaume. I’m an Engineer and I like data too. And also now an Entrepreneur (Musiwave, Scoop.it)
- 3. We Engineers love algorithms.
- 4. In 1993, I built a neural network algorithm… …to predict stock market performance
- 5. This is where I’d be if it had worked
- 6. People produce a lot of data
- 7. And yes, algorithm can filter/compute data.
- 8. But smart systems use people to correct data.
- 9. And people like to do it.
- 10. Most people don’t understand algorithms.
- 11. But they can understand people who understand data.
- 12. Data doesn’t distribute itself.
- 13. People do.
- 14. The Content Curation problem I’m talking to you! I’m looking for you!
- 15. Web Content in 1995. Curated.
- 16. Web Content in 1997. Algorithmed.
- 17. The Search for the perfect Content Algorithm
- 18. “Curation starts when Search stops working” (Clay Shirky)
- 19. The Filter Bubble (Eli Pariser)
- 20. 7 things that content personalization algorithm do poorly • Anticipation • Risk Taking • Big Picture • Pairing • Social Importance • Mind-blowingness • Trust Eli Pariser, 2011
- 21. Man or Machine?
- 22. Humarithm “The Algorithm + the Crowd are Not Enough” Rand Fishkin, SEOmoz. We need humans data editors/curators.
- 23. Start from the API. Let Human Curate. The Scoop.it Example.
- 24. When it comes to technology, we all want this.
- 25. So please don’t build this.
- 26. Thank you! Guillaume Decugis @gdecugis Author: Franz Steiner