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Hyundai
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- 3. 1. History 2. Plantsin different countries • Korea • Russia • China • India 3.Summary (CSR+ quality+ price+ customer service + marketing strategies + group opinion)
- 4. The company was foundedin 1967 by Chung Ju-yung and his brother Se-yung.
- 5. The company nowhas production plants in the US, China, India, Russia, Turkey, Korea, and the Czech Republic.
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- 8. A number ofyears back, Hyundai made the decision to invest in safety. Take Electronic Stability Control (ESC). ESC reduced crashes and fatalities by as much as 43%. Making the cars intuitive and comfortable.. Quality does not necessarily require a high price. Hyundai will offer high-end, high- quality values at a surprisingly attainable.
- 9. Robots and peoplework together in futuristic harmony, and the atmosphere is friendly.
- 11. • Ulsan Plantis comprised of five independent plant facilities • 5,000,000 square meters. • Employs over 34,000 personnel • Produce an average of 5,600 vehicles a day. The plant has its own port
- 12. 2012 Productions (Koreafactories) * Unit: 1,000 vehicles • Ulsan factory, the world’s largest single factory (major plant) • Asan factory (cars for strategic export) • Jeonju factory (trucks, mid and large sized buses and specially equipped vehicles)
- 13. Hyundai Motors UlsanPlant is nestled among 580,000 trees and equipped with state-of-the-art facilities to preserve the environment. *State-of-the-art – refers to the highest level of general development
- 14. The biggest managementvalue of Hyundai is communicating with customers, so now they are preparing mass production of hydrogen fuel cell cars.
- 15. Koreamiddle-aged workers (highskilled workers) Chinahiring local comparatively young people ?
- 17. Beijing Hyundai MotorCo., Ltd. Was headquartered in Beijing, China, and is a 50:50 joint-venture between Beijing Automotive Group and Hyundai Motor Company.
- 19. In Beijing ifyou want to buy a car, you need to take part in lottery and you should be a citizen of Beijing. This makes Beijing Hyundai producing cars for other parts of China.
- 20. Corporative Social Responsibility 1. Sponsorship(sport events: Chinese Football) 2. Donations to schools 3. Donations to government: police cars, taxes, school buses 4. Disaster relief
- 22. New manufacturing plantin Saint Petersburg started mass production in January 2011,with two models: the Hyundai Solaris and the Kia Rio. Planned yearly capacity of 100,000 carsincreased to 200,000 units
- 25. A very importantemployer and a major source of revenue for the city's inhabitants is the import of Japanese cars. In recent years, the Russian government has made attempts to improve the country's own car industry. This has included raising tariffs for imported cars.
- 28. "Russia has twoproblems: fools and roads” Hyundai is trying to make driving time more pleasant. They added extra absorbers in their cars.
- 30. Growth in exportsover the years
- 31. A group ofcarefully chosen students, after proper training by the local traffic police, work Improving conditions in local: donates chairs, tables, computers to the schools to create a better environment for educating children. Driving school to train children for improving their driving skills from the early age
- 32. Summary Suitable prices forall consumers, no matter what your salary is Hyundai reaches their consumers according to their needs Hyundai tries to cover the needs of local people by CSR Hyundai produces different cars for different countries, according to the market needs PRICE+QUALITY+SERVICE= HYUNDAI
- 33. Although its improving technologyand marketing strategies, Hyundai is not the most preferred car among its competitors. The brand Hyundai is taking its place in the mid-level market. Instead of competing with Mercedes or Audi, it selects their competitors, brands like Toyota or Ford.
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