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Hyundai - Manual de Identidade Visual

The document provides guidelines for Hyundai Motor Company's corporate identity manual. It discusses the corporate symbol, logotype, color palette, typeface, and guidelines for various branding elements including business cards, letterheads, envelopes, dealer shop signage, and more. The purpose is to establish a uniform and consistent brand image through strict adherence to the design rules laid out in the manual.

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Letter from the President Dear Friends and Members of the Hyundai Family: Everyday, each one of us strives for improvement in our work as we collectively take one small step closer on our long journey to strengthen the Hyundai brand and elevate our company into the ranks of the world’s most-admired and respected automakers. Markets are changing and the volume you hold in your hands now is proof that we are keeping pace with the changes. Much work and improvement has gone into the latest revised version of our Corporate Identity Manual. It remains a vitally important key for communicating our image to our customers and business partners–an image that builds confidence and trust in Hyundai as a reliable, quality-oriented and technology-driven company. Around the world, members of the Hyundai family share a common goal: To work smart and earn the trust and loyalty of our customers. This manual will help you do just that. My sincerest thanks to the employees and professionals whose hard work contributed to the creation of this latest manual. It is my earnest hope that you and your staff will do your best to respect the guidelines and rules set forth in this manual in our efforts to establish a uniform look and feel to our corporate brand. November, 2002 Dong-Jin Kim President & CEO Hyundai Motor Company
Hyundai Motor Company Symbol Mark & Concept The corporate symbol is the spearhead that visually The oval signifies Hyundai Motor Company’s conveys Hyundai Motor Company’s corporate dynamic operations worldwide, and the animated ‘H’ communication concept, visualizing and signifies handshaking, expressing Hyundai Motor communicating the company’s image throughout its Company’s launch into the world with trust and operations. harmony between labor and management, customer and company.
A - 01 - 01 Corporate Symbol Mark C - 01 - 01 Corporate Signature Composition 1. A - 01 - 02 Corporate Symbol Incorrect Usage C - 01 - 02 Corporate Signature Composition 2. A - 02 - 01 Corporate Logotype C - 01 - 03 Corporate Signature Composition 3. A - 02 - 02 Corporate Logotype Incorrect Usage C - 01 - 04 Corporate Signature Composition 4. A - 03 - 01 Corporate Symbol & Logotype Composition C - 01 - 05 Corporate Signature Composition 5. A - 04 - 01 Corporate Color Palette A - 05 - 01 Corporate Typeface D - 01 - 01 Perspective View D - 01 - 02 Standard Fascia (Horizontal) B - 01 - 01 Business Cards D - 01 - 03 Standard Fascia Module B - 01 - 02 Letterhead/ Facsimile Message Form D - 01 - 04 Examples for Different Building Type-1 B - 01 - 03 Envelopes D - 01 - 05 Examples for Different Building Type-2 D - 01 - 06 Projecting Signs B - 02 - 01 Perspective View-1 D - 01 - 07 Projecting Signs Module B - 02 - 02 Perspective View-2 D - 01 - 08 Projecting Signs and Module B - 02 - 03 Standard Fascia (Horizontal/1:15~1:9) D - 01 - 09 Channel Signs B - 02 - 04 Standard Fascia Module D - 01 - 10 Wall Mounted Signs B - 02 - 05 Fascia Variations (1:5~1:8) D - 01 - 11 Pylon B - 02 - 06 Fascia Variations Module D - 01 - 12 Outdoor Direction Signs B - 02 - 07 Examples for Different Building Type-1 D - 01 - 13 Parking Lot Indication Signs B - 02 - 08 Examples for Different Building Type-1-Module B - 02 - 09 Examples for Different Building Type-2 D - 02 - 01 Passenger Cars-1 B - 02 - 10 Examples for Different Building Type-3 D - 02 - 02 Passenger Cars-2 B - 02 - 11 Projecting Signs D - 02 - 03 Mini Vans B - 02 - 12 Projecting Signs Module D - 02 - 04 Mini Buses B - 02 - 13 Projecting Signs and Module D - 02 - 05 Tow Car B - 02 - 14 Channel Signs D - 02 - 06 Uniforms-1 B - 02 - 15 Channel Signs Module D - 02 - 07 Uniforms-2 B - 02 - 16 Image Walls D - 02 - 08 Uniforms-3 B - 02 - 17 Wall Mounted Signs B - 02 - 18 Outdoor General Direction Signs D - 03 - 01 Carrier Bags B - 02 - 19 Outdoor Bulletin Boards D - 03 - 02 Banners B - 02 - 20 Pylon B - 02 - 21 Outdoor Direction Signs E - 01 - 01 HMC Blue B - 02 - 22 Parking Lot Indication Signs E - 01 - 02 HMC Silver B - 02 - 23 Rooftop Signs E - 01 - 03 HMC Gold / Light Gray/ Dark Gray B - 02 - 24 Fence Signs B - 02 - 25 Indoor General Direction Signs B - 02 - 26 Indoor Bulletin Boards B - 02 - 27 General Information Boards B - 02 - 28 Floor Indication Signs B - 02 - 29 Division Signs B - 02 - 30 Public Facilities Indication Signs B - 03 - 01 Passenger Cars B - 03 - 02 Mini Vans B - 03 - 03 Mini Buses B - 03 - 04 Buses B - 04 - 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
A - 01 - 01 Corporate Symbol Mark A - 01 - 02 Corporate Symbol Incorrect Usage A - 02 - 01 Corporate Logotype A - 02 - 02 Corporate Logotype Incorrect Usage A - 03 - 01 Corporate Symbol & Logotype Composition A - 04 - 01 Corporate Color Palette A - 05 - 01 Corporate Typeface
The corporate symbol is the most important visual Only use the CD-ROM data included in this manual. factor of Hyundai Motor Company’s identity. Clarity When unable to use the provided data, precisely and consistency of Hyundai Motor Company’s reconstruct the corporate symbol using the grid symbol is essential to the successful implementation shown below. of the Hyundai corporate identity system. Hyundai Motor Company’s symbol is never to be altered from the examples in this manual. Standard Symbol Grid
The corporate symbol should be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
Along with the corporate symbol, the corporate Hyundai Motor Company’s logotype is never to be logotype is also one of the most important visual altered from the examples in this manual. factors of the Hyundai Motor Company identity, along Only use the CD-ROM data included in this manual. with the corporate symbol. Clarity and consistency of When unable to use the provided data, precisely Hyundai Motor Company’s logotype are essential to reconstruct the corporate symbol using the grid the successful implementation of the Hyundai shown below. corporate identity system. Full Name Logotype
The corporate logotype should be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
In the basic design systems, a combination of the to each application condition. symbol and the logotype is called a signature, which Do not use any other images within the clear zones most effectively conveys the basic elements and illustrated on the layout shown below. qualities of the brand. The signature shall be formed with proper space and Only use the CD-Rom data included in this manual. ratio adjustment between symbol and logotype, so that the signature can be utilized efficiently according Emphasized Symbol Emphasized Logotype (New)
Hyundai Motor Company’s color system plays an optional HMC Silver, HMC Gold, HMC Light Gray and important part in symbolizing Hyundai Motor HMC Dark Gray. The color system is made up of the Company and is used throughout various print four color process (CMYK) print, as well as silver and materials. Therefore it is crucial that it is used gold. Always follow the rules in the PATONE® Color according to the rules. Formula Guide, and adhere to the four color Of the colors that symbolize Hyundai Motor breakdown shown on this page. Company, the standard color is HMC Blue, with the (Do not use) Standard color Secondary colors
The Hyundai Motor Company typeface “Univers” compliments and well suits the corporate symbol and logotype. “Univers” is to be used consistently when inscribing various descriptors such as office name and distributor name to increase and strengthen Hyundai Motor Company’s unified image. * The Corporate Typeface has been altered from “Helvetica” & “Times roman” to “Univers”.
B - 01 - 01 Business Cards B - 01 - 02 Letterhead/ Facsimile Message Form B - 01 - 03 Envelopes
All business cards are to be produced according to Typography Specifications - High grade guidelines provided below. Do not alter in any way Name : Univers Bold / 13 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paper the position, size and color guidelines when Division & Position : Printing method : Offset with resin coating producing business cards. Univers Medium / 7 pt / Condensed 95% Only use the CD-ROM data included in this manual. Company Name : Specifications - Normal grade Univers Bold / 9 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paper Address : Univers Medium / 7pt / Condensed 95% Printing method : Offset
It is essential to follow the guidelines provided below Letterhead when producing letterheads and facsimile forms to Typography enforce a consistent and coherent image of Hyundai Company name : Motor Company. Letterheads and facsimile forms Univers Bold / 8.5pt / Condensed 95% are to be ordered by providing design copies to the Address : Univers Medium / 7.5pt / Condensed 95% printers, using the following examples as reference to color treatment and design. Facsimile Form Typography Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95% Letterhead Facsimile Forms Continuation Continuation Sheet Sheet Cover Cover
It is essential to follow the guidelines provided below Typography-Small size when producing envelopes to enforce a consistent Company name : and coherent image of Hyundai Motor Company. Univers Bold / 8.5pt / Condensed 95% Envelopes are to be ordered by providing design Address : Univers Medium / 7.5pt / Condensed 95% copies to the printers, using the following examples URL : Univers Medium / 8pt / Condensed 95% as reference to color treatment and design. Typography-Medium size Company name : Univers Bold / 11pt /Condensed 95% Address : Univers Medium / 10pt / Condensed 95% URL : Univers Medium / 10pt / Condensed 95% Typography-Large size Company name : Univers Bold / 13pt / Condensed 95% Address : Univers Medium / 12pt / Condensed 95% URL : Univers Medium / 11pt / Condensed 95%
B - 02 - 01 Perspective View-1 B - 02 - 02 Perspective View-2 B - 02 - 03 Standard Fascia (Horizontal/1:15~1:9) B - 02 - 04 Standard Fascia Module B - 02 - 05 Fascia Variations (1:5~1:8) B - 02 - 06 Fascia Variations Module B - 02 - 07 Examples for Different Building Type-1 B - 02 - 08 Examples for Different Building Type-1-Module B - 02 - 09 Examples for Different Building Type-2 B - 02 - 10 Examples for Different Building Type-3 B - 02 - 11 Projecting Signs B - 02 - 12 Projecting Signs Module B - 02 - 13 Projecting Signs and Module B - 02 - 14 Channel Signs B - 02 - 15 Channel Signs Module B - 02 - 16 Image Walls B - 02 - 17 Wall Mounted Signs B - 02 - 18 Outdoor General Direction Signs B - 02 - 19 Outdoor Bulletin Boards B - 02 - 20 Pylon B - 02 - 21 Outdoor Direction Signs B - 02 - 22 Parking Lot Indication Signs B - 02 - 23 Rooftop Signs B - 02 - 24 Fence Signs B - 02 - 25 Indoor General Direction Signs B - 02 - 26 Indoor Bulletin Boards B - 02 - 27 General Information Boards B - 02 - 28 Floor Indication Signs B - 02 - 29 Division Signs B - 02 - 30 Public Facilities Indication Signs
The identification system of HMC dealer shop is to give strong confidence and a sense of familiarity designed to fit various architectural structure of with HMC to the customers. Please refer the pages dealer shop buildings and harmonize with the hereafter for detailed information on each element. surrounding environment. This illustration is a typical example of a HMC dealer shop showing how each element is used. This typical dealer shop is designed
As the fascia is the most important part of the sign As the respective conditions of the dealer shops are design system, it is to be made in accordance with different, it is vital that the construction and the following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions contained The fascia of Hyundai Motor Company has been herein. developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, and the fascia variation has a ratio The fascia ratio applied must be selected from the of 1:8 and smaller. following examples and must be complimented by the surrounding environment. Dealer name or Distributor name *Please refer next page
The fascia ratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surface treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Typography Illuminated sign : Fluorescent light Dealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
Installing the standard fascia is ideal. However, if the area is too small to support the standard fascia, variations smaller than 1:8 as shown below may be used.
The fascia ratio should be selected with consider- Specifications ation to the surrounding environment. The spacing Panaflex and positioning of the logo and descriptors must be Surface treatment : Apply cut sheet in accordance with the following rules. 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light
The ratio of length and width greater than 1:20 The ratio of length and width greater than 1:20
Here are the examples of fascia module of which the ratio of length and width is greater than 1:20. The fascia design should be selected with consideration to the building structure.
Use fascia variations if one of the two sides is equal to or smaller than 1:8 Example for use of fascia variation on two sides
Use fascia variations if one of the three sides is equal to or smaller than 1:8 Example for use of fascia variation on three sides
Projecting signs communicate to pedestrians and drivers the location of Hyundai Motor Company dealer shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below. * Please refer to the next page.
The projecting sign ratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Typography Illuminated signs : Fluorescent light Dealer Name: Univers Bold / Condesed 90%
The ratio of width and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
Channel signs are to be installed when it is impossible or unnecessary to use the fascia sign’s background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
The channel sign ratio should be selected with Specifications consideration to the surrounding environment. Stainless steel The spacing and positioning of the logo must be in Surfaces treatment : Apply cut sheet, or heat - treat accordance with the following rules. after spray-paint
Image walls are installed on dealerships’ walls to Specifications announce Hyundai Motor Company’s presence. Stainless steel Surfaces treatment : Apply cut sheets, or heat - treat after spray-paint
These signs shall be installed on the left or right side Specifications of columns or walls of the main entrance of head Stainless steel office and dealerships. Surface treatment : Apply cut sheets, or heat - treat The following examples are to be used as guidelines after spray-paint when installing wall mounted signs. Typography Dealer name: Univers Bold / Condensed 90%
These signs shall be installed at the entrance or main Specifications driveway of buildings and plants to efficiently show Stainless steel / Tempered glass the location of the facilities. Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint Typography Dealer name: Univers Bold / Condensed 90%
Place outdoor bulletin boards next to outdoor Specifications general direction signs or near the facilities' entrance. Stainless steel/ Tempered glass Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint
The pylon is one of the most important signs which Attention should be given to maintain a clean image is installed in front of the HMC building and it bears because it conveys the strong visual image of trust more than the sign itself. that the customer feels toward HMC and its dealers. Pylon should be well-grounded to be in harmony with well-arranged surroundings.
Outdoor direction signs are to be installed at the Specifications entrance or main driveway of facilities to efficiently Stainless steel plate/ Tempered glass direct the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paint Typography Dealer name: Univers Bold / Condensed 90%
Parking lot indication signs are to be installed near Specifications facilities and plants, and are used to indicate the Stainless steel plate / Tempered glass direction of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
Rooftop signs are types of advertising towers that Slogans for the rooftop signs may change according communicate Hyundai Motor Company’s image. to the advertisement concept. Rooftop signs are to be installed on the roofs of the main building or plants, as well as other areas judged to have a high level of advertising effect.
Fence signs are used to display the Hyundai Motor The logotype is to be proportioned to the fence sign Company identity or its products to the general size for maximum visibility. public at stadiums.
These signs are to be installed in the central lobby for Specifications visitors' convenience. Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen Typography : Univers Bold / Condensed 90% print
These signs are to be installed on the wall of the Specifications respective facilities in order to provide general Stainless steel plate / Transparent acryl board notices. Surface treatment : Apply cut sheets , or silk- screen print
These signs are to be installed on the wall of the Specifications respective facilities in order to provide general Stainless steel plate / Transparent acryl board notices. Surface treatment : Apply cut sheets, or silk-screen print
These signs are to be installed on the wall next to the Specifications stairways or near elevators for the convenience of Stainless steel plate/ Transparent acryl board employees and visitors. Surface treatment : Apply cut sheets, or silk-screen print Typography : Univers Bold / Condensed 90%
These signs are to be used to identify divisions. Specifications Stainless steel plate/ Transparent acryl board Typography : Univers Bold / Condensed 90% Surface treatment : Apply cut sheets, or silk-screen print
These signs are to be used to direct and identify the Specifications location of public facilities for the convenience and Stainless steel plate / Transparent acryl board safety of employees and visitors. Surface treatment : Apply cut sheets, or silk-screen print
B - 03 - 01 Passenger Cars B - 03 - 02 Mini Vans B - 03 - 03 Mini Buses B - 03 - 04 Buses
Passenger cars applied with the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Mini vans applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Mini buses applied with the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
Buses applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
B - 04 - 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
HMC Flags These are official flags of Hyundai Motor Company and are to be properly raised outside or inside of the buildings. The one decorated with silver lace is to be hoisted indoor while the other one without decoration is for outdoor use. 2A A 2A 2.5A 2.5A B-04-01
The Hyundai Motor Company carrier bags directly deliver the corporate identity to customers.
Banners are effective in delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
C - 01 - 01 Corporate Signature Composition 1. C - 01 - 02 Corporate Signature Composition 2. C - 01 - 03 Corporate Signature Composition 3. C - 01 - 04 Corporate Signature Composition 4. C - 01 - 05 Corporate Signature Composition 5.
In the basic design systems, a combination of the ratio adjustment between symbol and logotype, so symbol and the logotype is called a signature, which that the signature can be utilized efficiently according most effectively conveys the basic elements and to each application condition. qualities of the brand. Do not use any other images within the clear zones When the signature is used in positive manner (i.e. illustrated on the layout shown below. channel sign), HMC Silver color is used in “Service”, “Genuine Accessory” and “Genuine Parts” logotypes. Only use the CD-Rom data included in this manual. The signature shall be formed with proper space and Emphasized Symbol
Emphasized Logotype
D - 01 - 01 Perspective View D - 01 - 02 Standard Fascia (Horizontal) D - 01 - 03 Standard Fascia Module D - 01 - 04 Examples for Different Building Type-1 D - 01 - 05 Examples for Different Building Type-2 D - 01 - 06 Projecting Signs D - 01 - 07 Projecting Signs Module D - 01 - 08 Projecting Signs and Module D - 01 - 09 Channel Signs D - 01 - 10 Wall Mounted Signs D - 01 - 11 Pylon D - 01 - 12 Outdoor Direction Signs D - 01 - 13 Parking Lot Indication Signs
The identification system of HMC Service workshop each element is used. This typical workshop is is designed to fit various architectural structure of designed to give strong confidence and a sense of workshop buildings and harmonize with the familiarity with HMC Service to the customers. surrounding environment. This illustration is a typical Please refer the pages hereafter for detailed example of a HMC Service workshop showing how information on each element.
As the fascia is the most important part of the sign As the respective conditions of the service shops are design system, it is to be made in accordance with different, it is vital that the construction and the following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions contained The fascia of Hyundai Motor Company has been herein. developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, The fascia ratio applied must be selected from the and the fascia variation has a ratio of 1:8 and smaller. following examples and must be complimented by When the ratio of width and length is less than 1:7.5, the surrounding environment. the word “Service” shall be eliminated due to the limit of fascia length. In this case, please refer to the fascia variations in page B-02-04. Dealer name or Distributor name *Please refer next page
The fascia ratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surface treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Typography Illuminated sign : Fluorescent light Dealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
Use fascia variations if one of the two sides is equal to or smaller than 1:7.5 Example for use of fascia variation on two sides
Use fascia variations if one of the three sides is equal to or smaller than 1:7.5 Example for use of fascia variation on three sides
Projecting signs communicate to pedestrians and drivers the location of Hyundai Motor Company service shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below. * Please refer to the next page.
The projecting sign ratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Typography Illuminated signs : Fluorescent light Dealer Name: Univers Bold / Condensed 90%
The ratio of width and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
Channel signs are to be installed when it is impossible or unnecessary to use the fascia sign's background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
These signs shall be installed on the left or right side Specifications of columns or walls of the main entrance of head Stainless steel office and dealerships. Surface treatment : Apply cut sheets, or heat - treat The following examples are to be used as guidelines after spray-paint when installing wall mounted signs. Typography Dealer name: Univers Bold / Condensed 90%
The pylon is one of the most important signs which Attention should be given to maintain a clean image is installed in front of the HMC Service building and it because it conveys the strong visual image of trust bears more than the sign itself. that the customer feels toward HMC Service and its Pylon should be well-grounded to be in harmony dealers. with well-arranged surroundings.
Outdoor direction signs are to be installed at the Specifications entrance or main driveway of facilities to efficiently Stainless steel plate / Tempered glass direct the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paint Typography : Univers Bold / Condensed 90%
Parking Lot Indication signs are to be installed near Specifications facilities and plants, and are used to indicate the Stainless steel plate / Tempered glass direction of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
and D - 02 - 01 Passenger Cars-1 Uniform D - 02 - 02 Passenger Cars-2 D - 02 - 03 Mini Vans D - 02 - 04 Mini Buses D - 02 - 05 Tow Car D - 02 - 06 Uniforms-1 D - 02 - 07 Uniforms-2 D - 02 - 08 Uniforms-3
Passenger cars applied with the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Mini vans applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Mini buses applied with the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
Cars Tow cars applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile advertise- recommended for body colors. ment medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
The uniform is an important medium conveying The HMC Service uniform also exalts the status of HMC Service image visually. It establishes a the service personnel. Nothing makes a better professional service personnel appearance which impression or gives a greater feeling of confidence will enhance the HMC Service identity, and gives a than a well-dressed and professional looking worker. sense of reliability in the customer mind. The uniform should be comfortable for active working to improve productivity, and should be designed to fit various body sizes.
D - 03 - 01 Carrier Bags D - 03 - 02 Banners
The Hyundai Motor Company carrier bags directly deliver the corporate identity to customers.
Banners are effective in delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
E - 01 -01 HMC Blue E - 01 -02 HMC Silver E - 01 -03 HMC Gold / Light Gray / Dark Gray
R All corporate colors must be visually matched to the PANTONE or 3M color chips.
R All corporate colors must be visually matched to the PANTONE or 3M color chips.
R All corporate colors must be visually matched to the PANTONE color chips.
Hyundai - Manual de Identidade Visual

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Hyundai - Manual de Identidade Visual

  • 2.
    Letter from thePresident Dear Friends and Members of the Hyundai Family: Everyday, each one of us strives for improvement in our work as we collectively take one small step closer on our long journey to strengthen the Hyundai brand and elevate our company into the ranks of the world’s most-admired and respected automakers. Markets are changing and the volume you hold in your hands now is proof that we are keeping pace with the changes. Much work and improvement has gone into the latest revised version of our Corporate Identity Manual. It remains a vitally important key for communicating our image to our customers and business partners–an image that builds confidence and trust in Hyundai as a reliable, quality-oriented and technology-driven company. Around the world, members of the Hyundai family share a common goal: To work smart and earn the trust and loyalty of our customers. This manual will help you do just that. My sincerest thanks to the employees and professionals whose hard work contributed to the creation of this latest manual. It is my earnest hope that you and your staff will do your best to respect the guidelines and rules set forth in this manual in our efforts to establish a uniform look and feel to our corporate brand. November, 2002 Dong-Jin Kim President & CEO Hyundai Motor Company
  • 3.
    Hyundai Motor CompanySymbol Mark & Concept The corporate symbol is the spearhead that visually The oval signifies Hyundai Motor Company’s conveys Hyundai Motor Company’s corporate dynamic operations worldwide, and the animated ‘H’ communication concept, visualizing and signifies handshaking, expressing Hyundai Motor communicating the company’s image throughout its Company’s launch into the world with trust and operations. harmony between labor and management, customer and company.
  • 4.
    A - 01- 01 Corporate Symbol Mark C - 01 - 01 Corporate Signature Composition 1. A - 01 - 02 Corporate Symbol Incorrect Usage C - 01 - 02 Corporate Signature Composition 2. A - 02 - 01 Corporate Logotype C - 01 - 03 Corporate Signature Composition 3. A - 02 - 02 Corporate Logotype Incorrect Usage C - 01 - 04 Corporate Signature Composition 4. A - 03 - 01 Corporate Symbol & Logotype Composition C - 01 - 05 Corporate Signature Composition 5. A - 04 - 01 Corporate Color Palette A - 05 - 01 Corporate Typeface D - 01 - 01 Perspective View D - 01 - 02 Standard Fascia (Horizontal) B - 01 - 01 Business Cards D - 01 - 03 Standard Fascia Module B - 01 - 02 Letterhead/ Facsimile Message Form D - 01 - 04 Examples for Different Building Type-1 B - 01 - 03 Envelopes D - 01 - 05 Examples for Different Building Type-2 D - 01 - 06 Projecting Signs B - 02 - 01 Perspective View-1 D - 01 - 07 Projecting Signs Module B - 02 - 02 Perspective View-2 D - 01 - 08 Projecting Signs and Module B - 02 - 03 Standard Fascia (Horizontal/1:15~1:9) D - 01 - 09 Channel Signs B - 02 - 04 Standard Fascia Module D - 01 - 10 Wall Mounted Signs B - 02 - 05 Fascia Variations (1:5~1:8) D - 01 - 11 Pylon B - 02 - 06 Fascia Variations Module D - 01 - 12 Outdoor Direction Signs B - 02 - 07 Examples for Different Building Type-1 D - 01 - 13 Parking Lot Indication Signs B - 02 - 08 Examples for Different Building Type-1-Module B - 02 - 09 Examples for Different Building Type-2 D - 02 - 01 Passenger Cars-1 B - 02 - 10 Examples for Different Building Type-3 D - 02 - 02 Passenger Cars-2 B - 02 - 11 Projecting Signs D - 02 - 03 Mini Vans B - 02 - 12 Projecting Signs Module D - 02 - 04 Mini Buses B - 02 - 13 Projecting Signs and Module D - 02 - 05 Tow Car B - 02 - 14 Channel Signs D - 02 - 06 Uniforms-1 B - 02 - 15 Channel Signs Module D - 02 - 07 Uniforms-2 B - 02 - 16 Image Walls D - 02 - 08 Uniforms-3 B - 02 - 17 Wall Mounted Signs B - 02 - 18 Outdoor General Direction Signs D - 03 - 01 Carrier Bags B - 02 - 19 Outdoor Bulletin Boards D - 03 - 02 Banners B - 02 - 20 Pylon B - 02 - 21 Outdoor Direction Signs E - 01 - 01 HMC Blue B - 02 - 22 Parking Lot Indication Signs E - 01 - 02 HMC Silver B - 02 - 23 Rooftop Signs E - 01 - 03 HMC Gold / Light Gray/ Dark Gray B - 02 - 24 Fence Signs B - 02 - 25 Indoor General Direction Signs B - 02 - 26 Indoor Bulletin Boards B - 02 - 27 General Information Boards B - 02 - 28 Floor Indication Signs B - 02 - 29 Division Signs B - 02 - 30 Public Facilities Indication Signs B - 03 - 01 Passenger Cars B - 03 - 02 Mini Vans B - 03 - 03 Mini Buses B - 03 - 04 Buses B - 04 - 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
  • 5.
    A - 01- 01 Corporate Symbol Mark A - 01 - 02 Corporate Symbol Incorrect Usage A - 02 - 01 Corporate Logotype A - 02 - 02 Corporate Logotype Incorrect Usage A - 03 - 01 Corporate Symbol & Logotype Composition A - 04 - 01 Corporate Color Palette A - 05 - 01 Corporate Typeface
  • 6.
    The corporate symbolis the most important visual Only use the CD-ROM data included in this manual. factor of Hyundai Motor Company’s identity. Clarity When unable to use the provided data, precisely and consistency of Hyundai Motor Company’s reconstruct the corporate symbol using the grid symbol is essential to the successful implementation shown below. of the Hyundai corporate identity system. Hyundai Motor Company’s symbol is never to be altered from the examples in this manual. Standard Symbol Grid
  • 7.
    The corporate symbolshould be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
  • 8.
    Along with thecorporate symbol, the corporate Hyundai Motor Company’s logotype is never to be logotype is also one of the most important visual altered from the examples in this manual. factors of the Hyundai Motor Company identity, along Only use the CD-ROM data included in this manual. with the corporate symbol. Clarity and consistency of When unable to use the provided data, precisely Hyundai Motor Company’s logotype are essential to reconstruct the corporate symbol using the grid the successful implementation of the Hyundai shown below. corporate identity system. Full Name Logotype
  • 9.
    The corporate logotypeshould be formed according to the rules without any change in color or shape in order to maintain its original image. Some examples of unacceptable modifications and incorrect use are illustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
  • 10.
    In the basicdesign systems, a combination of the to each application condition. symbol and the logotype is called a signature, which Do not use any other images within the clear zones most effectively conveys the basic elements and illustrated on the layout shown below. qualities of the brand. The signature shall be formed with proper space and Only use the CD-Rom data included in this manual. ratio adjustment between symbol and logotype, so that the signature can be utilized efficiently according Emphasized Symbol Emphasized Logotype (New)
  • 11.
    Hyundai Motor Company’scolor system plays an optional HMC Silver, HMC Gold, HMC Light Gray and important part in symbolizing Hyundai Motor HMC Dark Gray. The color system is made up of the Company and is used throughout various print four color process (CMYK) print, as well as silver and materials. Therefore it is crucial that it is used gold. Always follow the rules in the PATONE® Color according to the rules. Formula Guide, and adhere to the four color Of the colors that symbolize Hyundai Motor breakdown shown on this page. Company, the standard color is HMC Blue, with the (Do not use) Standard color Secondary colors
  • 12.
    The Hyundai MotorCompany typeface “Univers” compliments and well suits the corporate symbol and logotype. “Univers” is to be used consistently when inscribing various descriptors such as office name and distributor name to increase and strengthen Hyundai Motor Company’s unified image. * The Corporate Typeface has been altered from “Helvetica” & “Times roman” to “Univers”.
  • 13.
    B - 01- 01 Business Cards B - 01 - 02 Letterhead/ Facsimile Message Form B - 01 - 03 Envelopes
  • 14.
    All business cardsare to be produced according to Typography Specifications - High grade guidelines provided below. Do not alter in any way Name : Univers Bold / 13 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paper the position, size and color guidelines when Division & Position : Printing method : Offset with resin coating producing business cards. Univers Medium / 7 pt / Condensed 95% Only use the CD-ROM data included in this manual. Company Name : Specifications - Normal grade Univers Bold / 9 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paper Address : Univers Medium / 7pt / Condensed 95% Printing method : Offset
  • 15.
    It is essentialto follow the guidelines provided below Letterhead when producing letterheads and facsimile forms to Typography enforce a consistent and coherent image of Hyundai Company name : Motor Company. Letterheads and facsimile forms Univers Bold / 8.5pt / Condensed 95% are to be ordered by providing design copies to the Address : Univers Medium / 7.5pt / Condensed 95% printers, using the following examples as reference to color treatment and design. Facsimile Form Typography Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95% Letterhead Facsimile Forms Continuation Continuation Sheet Sheet Cover Cover
  • 16.
    It is essentialto follow the guidelines provided below Typography-Small size when producing envelopes to enforce a consistent Company name : and coherent image of Hyundai Motor Company. Univers Bold / 8.5pt / Condensed 95% Envelopes are to be ordered by providing design Address : Univers Medium / 7.5pt / Condensed 95% copies to the printers, using the following examples URL : Univers Medium / 8pt / Condensed 95% as reference to color treatment and design. Typography-Medium size Company name : Univers Bold / 11pt /Condensed 95% Address : Univers Medium / 10pt / Condensed 95% URL : Univers Medium / 10pt / Condensed 95% Typography-Large size Company name : Univers Bold / 13pt / Condensed 95% Address : Univers Medium / 12pt / Condensed 95% URL : Univers Medium / 11pt / Condensed 95%
  • 17.
    B - 02- 01 Perspective View-1 B - 02 - 02 Perspective View-2 B - 02 - 03 Standard Fascia (Horizontal/1:15~1:9) B - 02 - 04 Standard Fascia Module B - 02 - 05 Fascia Variations (1:5~1:8) B - 02 - 06 Fascia Variations Module B - 02 - 07 Examples for Different Building Type-1 B - 02 - 08 Examples for Different Building Type-1-Module B - 02 - 09 Examples for Different Building Type-2 B - 02 - 10 Examples for Different Building Type-3 B - 02 - 11 Projecting Signs B - 02 - 12 Projecting Signs Module B - 02 - 13 Projecting Signs and Module B - 02 - 14 Channel Signs B - 02 - 15 Channel Signs Module B - 02 - 16 Image Walls B - 02 - 17 Wall Mounted Signs B - 02 - 18 Outdoor General Direction Signs B - 02 - 19 Outdoor Bulletin Boards B - 02 - 20 Pylon B - 02 - 21 Outdoor Direction Signs B - 02 - 22 Parking Lot Indication Signs B - 02 - 23 Rooftop Signs B - 02 - 24 Fence Signs B - 02 - 25 Indoor General Direction Signs B - 02 - 26 Indoor Bulletin Boards B - 02 - 27 General Information Boards B - 02 - 28 Floor Indication Signs B - 02 - 29 Division Signs B - 02 - 30 Public Facilities Indication Signs
  • 18.
    The identification systemof HMC dealer shop is to give strong confidence and a sense of familiarity designed to fit various architectural structure of with HMC to the customers. Please refer the pages dealer shop buildings and harmonize with the hereafter for detailed information on each element. surrounding environment. This illustration is a typical example of a HMC dealer shop showing how each element is used. This typical dealer shop is designed
  • 20.
    As the fasciais the most important part of the sign As the respective conditions of the dealer shops are design system, it is to be made in accordance with different, it is vital that the construction and the following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions contained The fascia of Hyundai Motor Company has been herein. developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, and the fascia variation has a ratio The fascia ratio applied must be selected from the of 1:8 and smaller. following examples and must be complimented by the surrounding environment. Dealer name or Distributor name *Please refer next page
  • 21.
    The fascia ratioshould be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surface treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Typography Illuminated sign : Fluorescent light Dealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
  • 22.
    Installing the standardfascia is ideal. However, if the area is too small to support the standard fascia, variations smaller than 1:8 as shown below may be used.
  • 23.
    The fascia ratioshould be selected with consider- Specifications ation to the surrounding environment. The spacing Panaflex and positioning of the logo and descriptors must be Surface treatment : Apply cut sheet in accordance with the following rules. 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light
  • 24.
    The ratio oflength and width greater than 1:20 The ratio of length and width greater than 1:20
  • 25.
    Here are theexamples of fascia module of which the ratio of length and width is greater than 1:20. The fascia design should be selected with consideration to the building structure.
  • 26.
    Use fascia variationsif one of the two sides is equal to or smaller than 1:8 Example for use of fascia variation on two sides
  • 27.
    Use fascia variationsif one of the three sides is equal to or smaller than 1:8 Example for use of fascia variation on three sides
  • 28.
    Projecting signs communicateto pedestrians and drivers the location of Hyundai Motor Company dealer shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below. * Please refer to the next page.
  • 29.
    The projecting signratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Typography Illuminated signs : Fluorescent light Dealer Name: Univers Bold / Condesed 90%
  • 30.
    The ratio ofwidth and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
  • 31.
    Channel signs areto be installed when it is impossible or unnecessary to use the fascia sign’s background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
  • 32.
    The channel signratio should be selected with Specifications consideration to the surrounding environment. Stainless steel The spacing and positioning of the logo must be in Surfaces treatment : Apply cut sheet, or heat - treat accordance with the following rules. after spray-paint
  • 33.
    Image walls areinstalled on dealerships’ walls to Specifications announce Hyundai Motor Company’s presence. Stainless steel Surfaces treatment : Apply cut sheets, or heat - treat after spray-paint
  • 34.
    These signs shallbe installed on the left or right side Specifications of columns or walls of the main entrance of head Stainless steel office and dealerships. Surface treatment : Apply cut sheets, or heat - treat The following examples are to be used as guidelines after spray-paint when installing wall mounted signs. Typography Dealer name: Univers Bold / Condensed 90%
  • 35.
    These signs shallbe installed at the entrance or main Specifications driveway of buildings and plants to efficiently show Stainless steel / Tempered glass the location of the facilities. Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint Typography Dealer name: Univers Bold / Condensed 90%
  • 36.
    Place outdoor bulletinboards next to outdoor Specifications general direction signs or near the facilities' entrance. Stainless steel/ Tempered glass Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint
  • 37.
    The pylon isone of the most important signs which Attention should be given to maintain a clean image is installed in front of the HMC building and it bears because it conveys the strong visual image of trust more than the sign itself. that the customer feels toward HMC and its dealers. Pylon should be well-grounded to be in harmony with well-arranged surroundings.
  • 38.
    Outdoor direction signsare to be installed at the Specifications entrance or main driveway of facilities to efficiently Stainless steel plate/ Tempered glass direct the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paint Typography Dealer name: Univers Bold / Condensed 90%
  • 39.
    Parking lot indicationsigns are to be installed near Specifications facilities and plants, and are used to indicate the Stainless steel plate / Tempered glass direction of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
  • 40.
    Rooftop signs aretypes of advertising towers that Slogans for the rooftop signs may change according communicate Hyundai Motor Company’s image. to the advertisement concept. Rooftop signs are to be installed on the roofs of the main building or plants, as well as other areas judged to have a high level of advertising effect.
  • 41.
    Fence signs areused to display the Hyundai Motor The logotype is to be proportioned to the fence sign Company identity or its products to the general size for maximum visibility. public at stadiums.
  • 42.
    These signs areto be installed in the central lobby for Specifications visitors' convenience. Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screen Typography : Univers Bold / Condensed 90% print
  • 43.
    These signs areto be installed on the wall of the Specifications respective facilities in order to provide general Stainless steel plate / Transparent acryl board notices. Surface treatment : Apply cut sheets , or silk- screen print
  • 44.
    These signs areto be installed on the wall of the Specifications respective facilities in order to provide general Stainless steel plate / Transparent acryl board notices. Surface treatment : Apply cut sheets, or silk-screen print
  • 45.
    These signs areto be installed on the wall next to the Specifications stairways or near elevators for the convenience of Stainless steel plate/ Transparent acryl board employees and visitors. Surface treatment : Apply cut sheets, or silk-screen print Typography : Univers Bold / Condensed 90%
  • 46.
    These signs areto be used to identify divisions. Specifications Stainless steel plate/ Transparent acryl board Typography : Univers Bold / Condensed 90% Surface treatment : Apply cut sheets, or silk-screen print
  • 47.
    These signs areto be used to direct and identify the Specifications location of public facilities for the convenience and Stainless steel plate / Transparent acryl board safety of employees and visitors. Surface treatment : Apply cut sheets, or silk-screen print
  • 48.
    B - 03- 01 Passenger Cars B - 03 - 02 Mini Vans B - 03 - 03 Mini Buses B - 03 - 04 Buses
  • 49.
    Passenger cars appliedwith the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
  • 50.
    Mini vans appliedwith the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
  • 51.
    Mini buses appliedwith the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
  • 52.
    Buses applied withthe Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to deliver a consistent corporate image.
  • 53.
    B - 04- 01 HMC Flags B - 04 - 02 Carrier Bags B - 04 - 03 Banners
  • 54.
    HMC Flags These areofficial flags of Hyundai Motor Company and are to be properly raised outside or inside of the buildings. The one decorated with silver lace is to be hoisted indoor while the other one without decoration is for outdoor use. 2A A 2A 2.5A 2.5A B-04-01
  • 55.
    The Hyundai MotorCompany carrier bags directly deliver the corporate identity to customers.
  • 56.
    Banners are effectivein delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
  • 57.
    C - 01- 01 Corporate Signature Composition 1. C - 01 - 02 Corporate Signature Composition 2. C - 01 - 03 Corporate Signature Composition 3. C - 01 - 04 Corporate Signature Composition 4. C - 01 - 05 Corporate Signature Composition 5.
  • 58.
    In the basicdesign systems, a combination of the ratio adjustment between symbol and logotype, so symbol and the logotype is called a signature, which that the signature can be utilized efficiently according most effectively conveys the basic elements and to each application condition. qualities of the brand. Do not use any other images within the clear zones When the signature is used in positive manner (i.e. illustrated on the layout shown below. channel sign), HMC Silver color is used in “Service”, “Genuine Accessory” and “Genuine Parts” logotypes. Only use the CD-Rom data included in this manual. The signature shall be formed with proper space and Emphasized Symbol
  • 59.
  • 63.
    D - 01- 01 Perspective View D - 01 - 02 Standard Fascia (Horizontal) D - 01 - 03 Standard Fascia Module D - 01 - 04 Examples for Different Building Type-1 D - 01 - 05 Examples for Different Building Type-2 D - 01 - 06 Projecting Signs D - 01 - 07 Projecting Signs Module D - 01 - 08 Projecting Signs and Module D - 01 - 09 Channel Signs D - 01 - 10 Wall Mounted Signs D - 01 - 11 Pylon D - 01 - 12 Outdoor Direction Signs D - 01 - 13 Parking Lot Indication Signs
  • 64.
    The identification systemof HMC Service workshop each element is used. This typical workshop is is designed to fit various architectural structure of designed to give strong confidence and a sense of workshop buildings and harmonize with the familiarity with HMC Service to the customers. surrounding environment. This illustration is a typical Please refer the pages hereafter for detailed example of a HMC Service workshop showing how information on each element.
  • 65.
    As the fasciais the most important part of the sign As the respective conditions of the service shops are design system, it is to be made in accordance with different, it is vital that the construction and the following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions contained The fascia of Hyundai Motor Company has been herein. developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, The fascia ratio applied must be selected from the and the fascia variation has a ratio of 1:8 and smaller. following examples and must be complimented by When the ratio of width and length is less than 1:7.5, the surrounding environment. the word “Service” shall be eliminated due to the limit of fascia length. In this case, please refer to the fascia variations in page B-02-04. Dealer name or Distributor name *Please refer next page
  • 66.
    The fascia ratioshould be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surface treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C) Typography Illuminated sign : Fluorescent light Dealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
  • 67.
    Use fascia variationsif one of the two sides is equal to or smaller than 1:7.5 Example for use of fascia variation on two sides
  • 68.
    Use fascia variationsif one of the three sides is equal to or smaller than 1:7.5 Example for use of fascia variation on three sides
  • 69.
    Projecting signs communicateto pedestrians and drivers the location of Hyundai Motor Company service shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below. * Please refer to the next page.
  • 70.
    The projecting signratio should be selected with Specifications consideration to the surrounding environment. The Panaflex spacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheets must be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C) Typography Illuminated signs : Fluorescent light Dealer Name: Univers Bold / Condensed 90%
  • 71.
    The ratio ofwidth and height less than 1:3. The variation of ratio of width and height greater than 1.5:1 is not recommended.
  • 72.
    Channel signs areto be installed when it is impossible or unnecessary to use the fascia sign's background due to building materials. Channel signs are to be installed at the entrance or top of the building and be easily seen by the public. Channel signs must be white when on a dark colored building, and HMC Blue when on a light colored building.
  • 73.
    These signs shallbe installed on the left or right side Specifications of columns or walls of the main entrance of head Stainless steel office and dealerships. Surface treatment : Apply cut sheets, or heat - treat The following examples are to be used as guidelines after spray-paint when installing wall mounted signs. Typography Dealer name: Univers Bold / Condensed 90%
  • 74.
    The pylon isone of the most important signs which Attention should be given to maintain a clean image is installed in front of the HMC Service building and it because it conveys the strong visual image of trust bears more than the sign itself. that the customer feels toward HMC Service and its Pylon should be well-grounded to be in harmony dealers. with well-arranged surroundings.
  • 75.
    Outdoor direction signsare to be installed at the Specifications entrance or main driveway of facilities to efficiently Stainless steel plate / Tempered glass direct the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paint Typography : Univers Bold / Condensed 90%
  • 76.
    Parking Lot Indicationsigns are to be installed near Specifications facilities and plants, and are used to indicate the Stainless steel plate / Tempered glass direction of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
  • 77.
    and D - 02 - 01 Passenger Cars-1 Uniform D - 02 - 02 Passenger Cars-2 D - 02 - 03 Mini Vans D - 02 - 04 Mini Buses D - 02 - 05 Tow Car D - 02 - 06 Uniforms-1 D - 02 - 07 Uniforms-2 D - 02 - 08 Uniforms-3
  • 78.
    Passenger cars appliedwith the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
  • 80.
    Mini vans appliedwith the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
  • 81.
    Mini buses appliedwith the Hyundai Motor White, Silver / HMC Blue or similar colors are Company logo play an important role as a mobile recommended for body colors. advertisement medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
  • 82.
    Cars Tow cars appliedwith the Hyundai Motor Company White, Silver / HMC Blue or similar colors are logo play an important role as a mobile advertise- recommended for body colors. ment medium. Only use the CD-Rom data included in this manual. All Hyundai Motor Company vehicles must be kept in mint condition and painted in accordance with regulations to communicate a consistent corporate image.
  • 83.
    The uniform isan important medium conveying The HMC Service uniform also exalts the status of HMC Service image visually. It establishes a the service personnel. Nothing makes a better professional service personnel appearance which impression or gives a greater feeling of confidence will enhance the HMC Service identity, and gives a than a well-dressed and professional looking worker. sense of reliability in the customer mind. The uniform should be comfortable for active working to improve productivity, and should be designed to fit various body sizes.
  • 86.
    D - 03- 01 Carrier Bags D - 03 - 02 Banners
  • 87.
    The Hyundai MotorCompany carrier bags directly deliver the corporate identity to customers.
  • 88.
    Banners are effectivein delivering Hyundai Motor Company’s image to the general public. Only use the CD-Rom data included in this manual.
  • 89.
    E - 01-01 HMC Blue E - 01 -02 HMC Silver E - 01 -03 HMC Gold / Light Gray / Dark Gray
  • 90.
    R All corporate colorsmust be visually matched to the PANTONE or 3M color chips.
  • 91.
    R All corporate colorsmust be visually matched to the PANTONE or 3M color chips.
  • 92.
    R All corporate colorsmust be visually matched to the PANTONE color chips.