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Hyundai MNC
- Hyundai is a South Korean automaker founded in 1967 that is now the fifth largest automaker globally based on annual vehicle sales. - It sells over 4 million vehicles per year worldwide and has a presence in over 193 countries through approximately 6,000 dealerships and showrooms. - Hyundai has expanded significantly over the past decades through establishing manufacturing centers globally and research and design centers on multiple continents.
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Hyundai MNC
- 1. Dr(s) Jyotsna, Krishan,Divesh, Purnima Non-Dr(s) Jyoti, Rajendra, Kartik, Prayas, Suvin & Puneet
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- 4. Range 25 Models inCars with more than 100 variants + SUVs + Electric & Fuel Cells + Commercial (Buses, Trucks etc)
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- 6. Hyundai - Worldwide •South Korean multinational automotive manufacturer headquartered in Seoul, South Korea • Founded in 1967 and, along with its 32.8% owned subsidiary, Kia Motors • World's fifth largest automaker based on annual vehicle sales in 2012 • Sold 4.4 million vehicles worldwide in 2012 • Genesis Motors is the luxury car branch of Hyundai
- 7. Strengthening competitiveness withinnovation and bold investments Chairman and CEO Hyundai Motor Company Mong-Koo Chung
- 8. • Hyundai MotorIndia Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC) • Largest passenger car exporter • Second largest car manufacturer in India • It currently has eight car models across segments – Eon, i10, Grand i10, Elite i20, Xcent, Verna, Elantra and Santa Fe. Hyundai - India
- 9. • Hyundai MotorIndia Limited was formed in 6 May 1996 by the Hyundai Motor Company of South Korea • Headquarters Sriperumbudur, Kanchipuram district, Tamil Nadu, India • Hyundai means ‘Modernity’ in Korean Hyundai - India
- 10. • Critical partof HMC’s global export hub • Exports to 87 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific • India’s number one exporter for the last 10 years • 475 dealers & 1,226 service points across India • Modern multi-million$ R&D facility in Hyderabad & Center of excellence Hyundai - India
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- 13. Key Highlights Fourth largestvehicle manufacturer in the world. World's largest integrated automobile manufacturing facility in Ulsan, South Korea Annual production capacity of 1.6 million units Employs - 75,000 193 countries 6,000 dealerships and showrooms.
- 14. Phase I -Inward Internationalization Employees & Technology Transfers
- 15. Phase II -First Export Europe, Africa & Latin America-----NOT America
- 16. Phase III –Mass Production & Internationaization
- 17. Phase IV -Global Presence and value chain
- 18. Global Manufacturing centers KoreaCzech Rep. U.S Turkey China Russia India Brazil
- 19. R & DCenters Technology research center, Namyang, Korea U.S. technical research center, Michigan Europe technical research center, Frankfurt India technical research center , Hyderabad China technical research center, Yantai Global design network Design network extends to Europe, USA, India, China and Japan Grasp customers’ lifestyle trends and to develop differentiated design strategies for each region. The North America and Europe design centers - competitive models India, China and other emerging markets are showcasing designs that reflect the needs of local consumers to deliver the unique value of Modern Global R&D
- 20. R & DCenters Technology research center, Namyang, Korea U.S. technical research center, Michigan Europe technical research center, Frankfurt India technical research center , Hyderabad China technical research center, Yantai FLUIDIC STRUCTURE Global R&D
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- 22. • Nationality andidentity • Warm, friendly and very hardworking • Disciplined, family oriented, interpersonal relationships • Respect for the elders • Cultural traits get reflected in organization cultures. • Korean Chaebols - large family controlled business conglomerates • Hyundai, LG, Samsung - enjoy special treatment from Government. Culture-Vulture
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- 28. • Established underthe leadership of Ju Young Chung • Unified and centralized management structure • Authoritarian style of leadership • Decision making by the Chung family • Positive - power to pursue external agents and develop long term relationship • The same was seen when Hyundai Motor Company entered into an alliance with Ford Organizational Structure and Leadership Style
- 29. – Not allexecutives are affiliated with the Chung family with a few talented professional managers also being held – They never objected to any directions given by the chairman – It was next to impossible to present any opinions with regard to anything different from that of Chung’s – Hyundai’s entry to U.S. market is credited to Chairman Chung’s personal ambition leading the way – Without Chung’s drive, Hyundai’s entry into the U.S. market would have been delayed until and unless its technology was comparable to the Japanese or European automakers – Chung’s mode of bulldozer leadership Organizational Structure and Leadership Style
- 30. • Successfully leadingHyundai Motor Company (HMC) to gain entry in the North American • Ju Young Chung handed over the reigns to his younger brother, Se Young Chung in the year 1987 • The new leadership ; a very different organizational culture – New thought process – This was “harmonious human relations, autonomous management, responsibility management, and equal opportunity.” – It drove out the previous emperor leadership concept – Delegation of responsibility as well as authority – 1987-1988 Se Young Chung redesigned the HMC – Aim was to improve the production efficiency - shuffling or merging the various job related functions – Conversion from a functional organization to a divisional organization – Efficient control and evaluation – Developed motivation, market diversification and reduction of the cost. Organizational Structure and Leadership Style
- 31. • Democratization ofHyundai - political democratization movements in Korean society in the late 80s • In 1996, Se Young Chung passed on his leadership to his son, Mong Kyu Chung • Inherited not only got the title but leadership style • Smooth transition with very little turmoil • Brand new broader vision • Position in the world top-10 automaker • Four percent of the world auto market • Improving Brand Image and Consumer satisfaction • Intense product quality movement, value management, and market globalization Organizational Structure and Leadership Style
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- 34. Electronic All WheelDrive System
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- 40. • Armed conflictwith North Korea • Manufacturing spread – Sonata, Santa Fe & Elantra built locally • Post Tsunami – emergency offshore HQs Future
- 41. Future Hyundai Motor shareshave fallen 40 percent in the past three years, the worst performer among global automakers
- 42. Future Hyundai Motor's unionizedworkers in South Korea last month overwhelmingly voted down a tentative wage deal which was less generous than last year's package
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- 44. Future Your petrol-fueled carwill become a thing of the past When your car “talks to” other cars to avoid a crash
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- 46. Future macroeconomic forces, anew era of personal transportation, and stricter regulations
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