ICT FOR publication and statistics.pppresentation
- 2. Facebook Page Statistics • Overview – contains the summary of statistics about your page • Post Reach – gives you more insights on which recent post reached the most people
- 3. 2 Types of Post Reach: - Organic Reach – your posts seen through the page’s wall, shares by users, and newsfeed - Paid Reach – your posts seen through paid ads
- 4. Facebook Page Statistics • Post Clicks – number of clicks done to your posts • Likes, Comments, and Shares – actual interaction done by your audience either though liking the post, commenting on it, or sharing it on their walls • Page Visits – contains data of the number of times your page tabs are visited
- 5. Facebook Page Statistics • People – contains statistics about your audience’s demographics (age, location, gender, language, and country). It also includes demographics about the people you have reached and engaged with.
- 6. Demographics It refers to the statistics characterizing human population usually divided by age, gender, income, location and language.
- 8. Psychographics • is the study of personality, values, opinions, attitudes, interests, and lifestyles.
- 9. Psychographics Psychographic Segmentation – involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.
- 10. Website Promotion • is the process of increasing exposure of a website to bring in visitors. Various techniques such Search Engine Optimization (SEO) and Web Content Development are being used to increase website traffic.