My typical reader is a 16-year-old British female studying music, fashion design, media studies and sociology in London. She enjoys shopping, social media, music from artists like Justin Bieber and Ariana Grande. She plays piano, guitar, sings and performs in musical theater. She reads music magazines like Harmonise for concert reviews and advice during free time. She values pop music charts in magazines to discover new music and fashion sections to learn about trends on a minimum wage budget.