Ideas born social

Ideas born social

• 1.
  IDEAS BORN SOCIAL learning from experiments in social creativity
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  THIS IS NOTA TEST. Here are a few learnings from experimenting with social creativity in a global ad network. It all started with a question we revisit often: How would we do things differently if we were starting from scratch?
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  Social by Design 1. Build business from the ground up to work in our connected world 2. This means putting humans at the center not technology 3. Fully integrate social dynamics to make it scale via
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  ...media is theconnective tissue of society. Clay Shirky Cognitive Surplus
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  media is theconnective tissue of new agency models, big and small...
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  ONE. Connecting the agencyvia social networks needs a clear, culturally-relevant, marketing- free framework to identify and elevate business problems.
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  The greatest challengeto any thinker is stating the problem in a way that will allow a solution. Bertrand Russell
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  Culture ...canbe defined as the network of beliefs, attitudes, behaviors and histories that are prevalent among communities of people. It is learned from birth and continues to grow through a range of social and environmental experiences and relationships (and the meanings we make of them). Culture becomes an integral part of how we think and behave; it is like a lens through which we see the world. CommunityMatters
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  HOW ABOUT THISONE? experimental framework to define problems in culture INGRAINED INSTITUTIONALIZED ARISING BELIEFS BEHAVIORS CONVENTIONS CULTURE... Wants to Change Needs to Change Must Change MANIFESTED VIA Thought Leaders Mainstream Systems DEFINED BY Purpose Orthodoxy Stagnation
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  for example INSTITUTIONALIZED ARISING BELIEFS INGRAINED BEHAVIORS CONVENTIONS When technology is opaque and Data worldwide is either We are no longer a nation that poorly understood it drives disconnected or invisible and celebrates making things and as wasteful behaviors and sub-par this limits our potential to be a result, we are lost experiences smarter * all problem statements are speculative and were reversed-engineered via analyzing published interviews with management
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  creative brief =a problem to solve this is particularly important when briefing a network also, avoid speaking marketing english is always better
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  TWO. Connecting a globalnetwork is different than creating a collaborative shop from scratch. We already have people all over the world. Let s leverage the best of dedicated small teams and mix it with the power of fluid non-expert groups.
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  [COLLABORATIVE NETWORK]! PROJECT PLAN! HUNCHES! IDEAS! WINNERS! PREPARE CLIENT! CLIENT PROBLEM PROBLEM CURATION IDEA WALL! WORKSHOP/ INPUT! ALIGNMENT! STATEMENT! WORKSHOP! PRESENTATION! BRAND STRATEGY! IDEATION! STORY! FINE-TUNE! INQUIRY! [CORE TEAM]!
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  fluid network ofpeople from all disciplines and backgrounds [COLLABORATIVE NETWORK]! PROJECT PLAN! HUNCHES! IDEAS! WINNERS! PREPARE CLIENT! CLIENT PROBLEM PROBLEM CURATION IDEA WALL! WORKSHOP/ INPUT! ALIGNMENT! STATEMENT! WORKSHOP! PRESENTATION! BRAND STRATEGY! IDEATION! STORY! FINE-TUNE! INQUIRY! [CORE TEAM]! small teams fully dedicated to the project
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  THREE. What happens ifthe team can play with hundreds of ideas just a few days after the project started? A) Can be overwhelming, B) Could be fun, C) If done well, is eye opening, D) It s always better, ideas love to mate and make better ideas.
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  We are oftenbetter served by connecting ideas than we are by protecting them... Environments that build walls around good ideas tend to be less innovative in the long run than more open- ended environments. Good ideas may not want to be free, but they want to connect, fuse, recombine.... They want to complete each other as much as they want to compete. Steven Johnson Where Good Ideas Come From
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  FOUR. The most importantlearning is to keep doing new stuff and revisiting the question on page two. Other key learnings include:
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  ‣Experimenting with socialnetworks as part of work feels like play ‣Social creativity or crowdsoursing in commercial creativity works when both the network and dedicated teams are allowed to do what they do best ‣There is plenty of room for experimentation and many ways to activate private and public networks ‣The tighter the brief and the shorter the timeline, the better the work ‣Integrating all these people around a problem they can understand is way easier than trying to integrate them around a solution ‣Keep an open mind when curating/connecting ideas, start with broad territories, allow concept and detail to inform each other
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  thank you @akaJuanSmith