Ideation 2.0 My Berkeley lecture this week

Ideation 2.0 My Berkeley lecture this week

• 1.
  Ideation Always question yourassumptions
• 2.
  Title and ContentLayout with List • 1:45– 2:25 – Ideation Process Lecture, Speaker Stephen Pieraldi and review of some initial ideas • 2:25 – 2:55- 1st Breakout. Objective - Ideas on “white paper” around room, if not interested in pre-written ideas and initial teams formed around the hung pages. Equipment: White Sticky Pads and Pens. Note: some ideas will be pre-printed. Teams should be 3 – 7 individuals • 2:55 – 3:55 – 2nd Breakout. Standing by idea and selling it to instructor for feedback and to undecided students to join. Each idea with a min. of 3 team members, will present their initial MVP. This will be approx.. 2 min per team and 2 minutes feedback.
• 3.
  Don’t waste time Investors lookat thousands of deals per year You only have so much runway Don’t ask for something you won’t do anyway Don’t be an ADVICEHOLE
• 4.
  Be all you can be,or find help Product Marketing Engineering Constant Evaluations Sales as validation
• 5.
  Perspective? • You knowthat feeling of licking a 9V battery or touching a live wire? • That’s when you know your idea is good! • But you need perspective on the customer and their pain, so you need empathy
• 6.
  Common Aspects of BrainstormingSessions • Many ideas • Wide variety of ideas • Limited time Defer judgment (no bad ideas) Quick Active Creative
• 7.
  VISION ALONE ISVISION LOST • You can not do it alone! • While you may be an inspiration, you have to get people, (customers) to buy your vision • Employees, partners, and everyone else are not ignorant or too junior. • Any vision is often improved on by sharing • If you think your idea/vision is the winner already, then you have already lost.
• 8.
  Pieraldi’s Ratio Rule •If - every Entrepreneur / Leader can generate 100 ideas • And - every good idea requires at least 100 steps to execute • Then - any leader who gives you a pile of ideas with no execution steps = crazy 1 idea 100 Steps 1,000 details Idea’s are nothing without execution
• 9.
  Rules: • Discover ideas •(Assumption: Clear problem definition) • Defer judgment - even if you think you have the “final product” • Aim for quantity and variety • Record all responses
• 10.
  DEAD POOL? • Neverlose an idea - KEEP A RECORD • Catalog ideas into bins • Possible, impossible, crazy, stretch goal • Benefits • People feel heard and acknowledged • New people ramp faster knowing what was covered • Ideas that were not possible should have triggers to become active when things change