The Little Book of IDEO: Values
1,365 likes864,891 views
The document outlines the core values of IDEO's culture, emphasizing collaboration, action-oriented attitudes, and individual responsibility. It encourages embracing discomfort and prioritizing collective success over personal permission. Overall, it fosters a hands-on, practical approach to design and teamwork.
The Little Book of IDEO: Values
- 1. #CultureCode
- 2. We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. These are the values that get us there.
- 4. Believing that something is possible will somehow make it so.
- 6. The most powerful asset we have in our arsenal is the word “we.”
- 10. Ask for forgiveness, not permission.
- 12. Going out of your way to help others succeed is the secret sauce.
- 14. The unwritten social contract here: individual ownership supports collective responsibility. Own that.
- 16. Nothing is a bigger buzz-kill than over-intellectualizing. Design is about rolling up your sleeves and making things.
- 17. Watch the Little Book of IDEO video series here.
- 18. Illustrations By Beau Bergeron