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Ih inntopia conference_2011
Connected to Inntopia API & Honeycomb to create closed-loop behavioral marketing. This allowed defining the critical path to conversion and failure, and changing efforts accordingly. Data can help increase opt-ins and leads. Offers to leads must be tailored to interests. More specific options for soft conversions were tested. Reporting was used to save time and optimize growing and converting leads by focusing on behaviors and timing that produce conversions.
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Ih inntopia conference_2011
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- 2. What We DidWith Inntopia & Honeycomb R. A. Burrell Principal at Internet Honey
- 3. What We Did& Why You Care
- 4. Connected to InntopiaAPI & Created Closed Loop Behavioral Marketing
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- 7. Lessons For GrowthNurturing More Leads More Effectively Defined Critical Path To Conversion & Failure Changed Efforts Accordingly Why You Care
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- 9. The Unavoidable FactsOf Growth Growth must come from: Increased Reach Increased Opt-In Rate Increased Leads Increased Conversion Rate So, data can help #2 and #3.
- 10. Offers to Leadsmust be specific and tailored to your brand and their interests Nurturing More Leads More Effectively Defined Critical Path To Conversion & Failure Changed Efforts Accordingly Refine Options
- 11. More Specific Optionsfor Soft Conversion Social Families Trains Summer
- 12. More Specific Optionsfor Soft Conversion
- 13. More Specific Optionsfor Soft Conversion
- 14. You've got 72hours. Dashboard for Lead processing Handle Exceptions - No touch in 48 hours Handle individual responses Testing Response to refine message and follow up Now What? Rule of 72
- 15. Use Reporting ToSave Time
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- 17. The Unavoidable FactsOf Growth Growth must come from: Increased Reach Increased Opt-In Rate Increased Leads Increased Conversion Rate So, data can help #2 and #3.
- 18. Increase Options ForConversions Birthday Specials Social Media Deals Gas Cards Capture this data to increase Leads. Yes, some will be poor quality
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- 20. More Specific Optionsfor Soft Conversion
- 21. More Specific Optionsfor Soft Conversion
- 22. Filter Leads ProcessLeads based upon the data captured: Capture only data that helps Interests Time of Arrival Family Respond intelligently Automate where possible Report To Optimize
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- 26. The Simple FactsTo Increase Conversions Increase Reach Increase Leads Increase Conversion Rate So, data can help #2 and #3
- 27. Expand The LeadsBehaviors Second: Which Leads Convert?
- 28. Critical Path ToConversion The common behaviors and timing that produce conversions. Use the Data to identify the common Behaviors in every conversion and their timing. Conversions
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- 32. Critical Path ToFailure
- 33. Too Late, NoTouch
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- 35. Message To BehaviorMatch Active To Active Biking and Skiing Passive to Passive Snowmobiling and ATVs Foodie and Art Leads Conversions
- 36. Message To BehaviorMatch Leads Conversions
- 37. Message To BehaviorMatch Leads Conversions
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