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Inter-American Investment Corporation Keynote Presentation
This document discusses social media usage in Latin America and how small and medium enterprises (SMEs) and financial institutions in the region are using social media. It finds that platforms like Facebook, Twitter, and LinkedIn are widely used across Latin America. Specific SMEs and financial institutions are analyzed for their social media presence and strategies. The document makes a business case for using social media to generate leads, drive customer engagement, increase efficiency and lower costs, and establish thought leadership. It provides strategic recommendations, opportunities, and risks to consider for social media usage.
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Inter-American Investment Corporation Keynote Presentation
- 1. Social Media inLatin America: Opportunities and Risks Business Case for Using Social Media to Fulfill Your Mission Feb. 12, 2015 Eric Schwartzman
- 2. Agenda • Social MediaUsage in Latin America and the Caribbean • How Latin American SMEs and Financial Institutions are Using Social Media • Business Case for Social Media Las PYME de América Latina ¿cómo usan las redes sociales para sus negocios?
- 3. Latin America isSocial Source: ComScore
- 4. Latin America isSocial Source: http://www.thesparkgroup.com/
- 5. Patterns of Use:Latin America & Caribbean Source: http://www.tendenciasdigitales.com /
- 6. Top Social CaribbeanCountries Source: getCONNECTiD
- 7. Methodology of OurStudy Sources: • Blogs • Facebook • Forums • Images • Mainstream News • MySpace • Twitter • Videos Regions: Argentina Bolivia Brazil Chile Colombia Costa Rica Cuba Dominican Republic Ecuador El Salvador Guatemala Guyana Haiti Honduras Mexico Nicaragua Panama Paraguay Peru Saint Kitts Saint Martin Uruguay Languages: English Portuguese Spanish Period: Last 90 Days Posts: 2,836 Contains Also Contains Does Not Contain finanças das pmes angel investor Ebloa financiamento para empreendedores bridge loan Gaza financiamento para o empreendedorismo capital de giro Ukraine financiamento para startups capital de trabajo finanzas para las empresas pequeñas y medianas cuasicapital fondo de inversiones para una empresa pequeña dinero fondos para empezar empréstimo fondos para los empresarios financiamento fund entrepreneurs financiamiento funding for entrepreneurs inversion funding for start up investimento fundo de investimento para pequenas empresas investimento de capital fundo para empreendedores linea de crédito fundos para startups linha de crédito growth of small and medium enterprises loan pequena empresa participação societária pequeña empresa pitch pequena y média empresa préstamo pyme private placement small and medium enterprise development recursos financeiros small business investment fund recursos financieros small medium enterprise development seed funding SME finance series A round SME financing series A round sources for finance for sme series B round start up funds sustainability women entrepreneur sustainable
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- 10. By Media Type,by Country
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- 12. Discussions about SMEFinance in LAC by Topic: Last 90 Days
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- 14. Twitter Literacy AmongClients is Low
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- 18. Clients on Linkedin Experience 3to 5 years 153 6 to 10 years 165 10+ years 81 Experience 3 to 5 years 22 6 to 10 years 29 10+ years 33 Experience 3 to 5 years 15 6 to 10 years 23 10+ years 16
- 19. More Clients onLinkedin Experience 3 to 5 years 7,686 6 to 10 years 12,847 10+ years 16,001 Experience 3 to 5 years 620 6 to 10 years 1,238 10+ years 1,256 Experience 3 to 5 years 43 6 to 10 years 41 10+ years 43
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- 22. Linkedin Sync withEmail
- 23. Environment & CleanEnergy are 1st and 2nd (Sept. 2014)
- 24. Agriculture and Education& Leadership are 3rd and 4th (Sept 2104) Education & Leadership!
- 25. Top 4 Topicsby Language Education & Leadership!
- 26. Strategic Recommendations Twitter isnot a digital strategy.
- 27. Risks • Reputation Damage • IP/Data Breaches • LostProductivity “It takes 20 years to build a reputation and five minutes to ruin it.” ~ Warren Buffett
- 28. Opportunities • Generate New Business Leads • DriveCustomer Activity • Lower Costs & Increase Efficiency • Thought Leadership
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- 32. Every Staff Memberas Spokesperson Experts Peers Personnel The Boss
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- 36. Next Steps 1. Socialmedia training for staff 2. Digital strategy: • website overhaul • enhancing LinkedIn, Facebook, Twitter • cleaning up Youtube and Vimeo • blog production 3. Target clients and increase engagement on all channels 4. Share our posts and follow us
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