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iiD Showcase - 'Go Beyond' App
The 'Go Beyond' app is a social fitness application designed by IID for Yurbuds sports earphones, encouraging users to conquer running, cycling, and swimming challenges by earning badges and points. It integrates social media features, allowing users to share their achievements on Facebook and Twitter and view a leaderboard. IID, the digital branding agency behind the app, focuses on creating engaging digital products that connect consumers with brands.
iiD Showcase - 'Go Beyond' App
- 1. STORY iiD Showcase: ‘Go Beyond’ Mobile Fitness App An inspiring athletic app that pushes you beyond your physical limits
- 2. STORY What is the ‘Go Beyond’ App? Go Beyond is an inspiring social, athletic app created by iiD for yurbuds sports earphones that motivates you to push yourself further in running, cycling and swimming. You earn cool badges and points for conquering challenges (dubbed “Walls”) while being able to share your progress on the spot in Facebook and Twitter. Unlike most training apps that have challenges and social features viewable only on a website, Go Beyond has everything built right into the mobile experience.
- 3. STORY The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones.
- 4. STORY Go Beyond is a GPS- based social app that rewards users with points and badges as they complete harder running, cycling and swimming challenges.
- 5. STORY Users earn cool badges and points for conquering challenges (“Walls”) while being able to share their progress on the spot in Facebook and Twitter.
- 6. STORY App Flow –“Choosing a Wall” Customized startup screen ‘Walls’ screen showing 3 Walls detail screen to welcoming users back to levels and a list of badges learn about, start, or invite app to navigate by friends to a wall
- 7. STORY App Flow –“Conquering a Wall” GPS-based odometer and Congratulations message Instantly, share about stopwatch for running, when wall is conquered achievement on Twitter cycling and swimming with points earned and Facebook
- 8. STORY App Flow –“Connecting to Wallers” A leaderboard motivates User profiles to view details Simple social app to cheer users through rank based on people’s points, badges on others through liking on badges and points and followers/following and comments
- 9. STORY Facebook Integration A true social app, Go Beyond also takes full advantage of Facebook Open Graph with the user’s activities automatically posted to Facebook including completion of new Walls, latest map location of runs and rides, when they take on a higher difficulty level Wall and status on the leaderboard. A Facebook app landing page let’s users’ friends see their accomplishments, see the leaderboard and download the app themselves.
- 10. STORY Go Beyond App Publishes into Facebook Feeds User’s activities automatically posted to Facebook including completion of new Walls, latest map location of runs and rides, when they take on a higher difficulty level Wall and status on the leaderboard.
- 11. STORY Go Beyond App on Facebook Each athletes’ profiles can be seen in the Facebook app from clicking on any post on their feed.
- 12. STORY Go Beyond App on Facebook Bringing the app leaderboard into Facebook motivates potential users to join in the fun
- 13. STORY Go Beyond App on Facebook Key goal of the Facebook app is to make download of the app easy to access for iOS and Android
- 14. STORY Testimonial “We picked a branded utility like Go Beyond because it is a much deeper engagement and tells our story through experience rather than words.” yurbuds brand manager Daniel DeVille
- 15. STORY Testimonial “Go Beyond app means translating our mission statement and brand essence into something tangible and useable by our core audience. Another way to serve them in a unique and forward-looking fashion.” yurbuds brand manager Daniel DeVille
- 16. STORY Get the GO BEYOND app: https://itunes.apple.com/us/app/go- beyond/id564448864?mt=8 https://play.google.com/store/apps/ details?id=com.yurbuds.gobeyond
- 17. STORY About iiD iiD (“ideas in digital”) is a new breed of digital branding agency that builds connections through digital-minded branding, brand utility, social channels and emerging technology to enable what we call ‘friendship media’. iiD is an agency in San Francisco and was founded 4 years ago. We excel at branding for the digital world that forges connections between people and the brands they love. We map out, design and develop digital products and services to delight consumers and achieve our clients’ business goals. iiD blends the four key elements of success in digital media: strategy, creative, social design and technology. 1620 Montgomery Street #250 San Fancisco, CA 94111 (415) 738-0738 http://www.ideasindigital.com [email protected]