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Illinois Association of Realtors GRI Gratitude Seminar 2010
The document outlines various social media strategies and tools to enhance marketing for real estate professionals, emphasizing the importance of building genuine relationships. It details resources such as RSS feeds, YouTube channels, and email marketing techniques to boost online presence and communication efficiency. Additionally, it discusses common technological hesitations and offers insights into using free or low-cost methods for digital engagement.
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Illinois Association of Realtors GRI Gratitude Seminar 2010
- 1. 3 Programs •Social MediaShortcuts to More Sales, Security and Success •Taking the Tyrannosaurus Out of Technology •Email and Web Marketing on Steroids Illinois Association of REALTORS® GRI Gratitude Seminar by @DougDevitre http://DougDevitre.com
- 2. Social Media Shortcutsto More Sales, Security, and Success by @DougDevitre from St. Louis, Missouri
- 3. There are noshortcuts to building REAL relationships
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- 7. Links vs. RSSFeeds
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- 10. Every social media profilecreates a URL http://twitter.com/DougDevitre
- 11. Important Links • Bio •Download picture • Agreement • Seminars • Categories of blog posts • Media • Contact form
- 12. Blog Category Links • http://dougdevitre.com/category/event-recaps/ • http://dougdevitre.com/category/agents/ • http://dougdevitre.com/category/instructors/ • http://dougdevitre.com/category/realtor-associations/ • http://dougdevitre.com/category/brokers/ “Categories help you micro-niche your blog.”
- 13. Every social mediaprofile creates an RSS feed 1. http://www.youtube.com/rss/user/movewithdoug/videos.rss 2. 3.
- 14. Example RSS Feeds • Blog • Category of blog posts • YouTube videos • SlideShare presentations • Podcast audio files • Favorite websites on Delicious • Twitter stream • Flickr photos
- 15. Example RSS Feeds • http://feeds.delicious.com/v2/rss/dougdevitre?count=15 • http://www.slideshare.net/rss/user/dougdevitre/presentations • http://www.slideshare.net/rss/user/dougdevitre/favorites • http://www.youtube.com/rss/user/movewithdoug/videos.rss • http://twitter.com/statuses/user_timeline/8571172.rss • http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200 • http://friendfeed.com/dougdevitre?format=atom
- 16. Blog Category RSSFeeds • http://dougdevitre.com/category/event-recaps/feed • http://dougdevitre.com/category/instructors/feed • http://dougdevitre.com/category/realtor-associations/feed • http://dougdevitre.com/category/agents/feed • http://dougdevitre.com/category/brokers/feed
- 17. Blog Post EventRecaps
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- 20. h$p://dougdevitre.com/2010/06/handouts‐go‐mobile/ • h$p://m.box.net/shared/xrsdab0p7c • h$p://m.facebook.com/DougDevitreDelivers •h$p://m.twi$er.com/dougdevitre • h$p://m.youtube.com/movewithdoug • h$p://m.flickr.com/photos/dougdevitre/ • h$p://m.linkedin.com/members/8651785/ profile 20
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- 26. Example RSS Feeds • http://feeds.delicious.com/v2/rss/dougdevitre?count=15 • http://www.slideshare.net/rss/user/dougdevitre/presentations • http://www.slideshare.net/rss/user/dougdevitre/favorites • http://www.youtube.com/rss/user/movewithdoug/videos.rss • http://twitter.com/statuses/user_timeline/8571172.rss • http://api.flickr.com/services/feeds/photos_public.gne? id=28116669@N03&lang=en-us&format=rss_200 • http://friendfeed.com/dougdevitre?format=atom
- 27. Google Applications • Choosefrequently used applications instead of typing URL in the address bar.
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- 39. YouTube Playlists • Screencapture videos • Video promos • Live events • Video testimonials • Mobile uploads • Personal
- 40. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
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- 44. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 44
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- 50. Taking the Tyrannosaurus Out of Technology by @DougDevitre
- 51. Special Guest Appearance Today Most Experienced Real Estate Agent Still Living
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- 53. What is stoppingYOU from using technology?
- 54. Common Excuses • Don’thave enough time to learn • Don’t have enough time to use • Don’t have the budget to spend • It won’t work in my market • Don’t see the value
- 55. Don’t Have Time to Learn?
- 56. YouTube • Search forvideo tutorials • Search for webinars and live presentations • Search for YouTube playlists • Subscribe to Expert’s channels
- 58. How Do YouSubscribe?
- 59. SlideShare • Online PowerPoint presentations • Search for keyword and/ or topic • Click on embedded links • SlideShare Events
- 61. iTunes • Subscribe toPodcasts • Subscribe to Videocasts • iPhone/iPad apps • Publish to iTunes
- 65. Audible • Recommended Audiobooks • Blue Ocean Strategy • Inbound Marketing • What Would Google Do? • Trust Agents • Ultimate Sales Machine
- 66. Amazon • Recommended Audiobooks • Blue Ocean Strategy • Inbound Marketing • What Would Google Do? • Trust Agents • Ultimate Sales Machine
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- 68. Don’t have itin the budget?
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- 71. Copy Paste CTRL-C CTRL-V
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- 74. YouTube Video inBlog
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- 77. Example PowerPoint Presentations •87 Things the REALTOR® Association does for your Dues Dollars • New Member Orientation • Building Membership Value with Low Cost Methods • 8 Reasons Why You Should Invest in RPAC
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- 79. Insert Call toAction into the last slide with links to a special report and your blog.
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- 83. www.Flickr.com • Create aprofile • Upload photos • Titles, descriptions, and tags • Photostream • Create photo sets • Batch and organize photos
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- 87. • <object width="400" height="300"> <param name="flashvars" value="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to="></param> <param name="movie" value="http:// www.flickr.com/apps/slideshow/show.swf?v=71649"></param> <param name="allowFullScreen" value="true"></ param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&lang=en- us&page_show_url=%2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2Fshow%2F&page_show_back_url= %2Fphotos%2Fdougdevitre%2Fsets %2F72157622620505906%2F&set_id=72157622620505906&ju mp_to=" width="400" height="300"></embed></ object>
- 90. Branding and Distribution •RSS • Facebook • Twitter • Notifications
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- 93. Elimination • Contacts • Socialmedia notifications • Rules and filters for email • Opt out of receiving SPAM • Unsubscribe
- 94. Don’t See theValue
- 95. Return on What? Returnon Return on Time Investment
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- 99. Return on Time •Learning new software/equipment • Setting up technology • Daily use • Measuring results
- 100. Return on Investment • Cost of equipment • Cost of software • Cost of labor What is the payback period?
- 101. Homework Assignment • Prioritizeactivities • Dedicate time • Make a budget • Technology plan of action • Choose preferred asynchronous learning environment
- 102. Increase Profits Via Web/EmailMarketing by @DougDevitre
- 103. When you update your website who knows about it?
- 104. What % ofyour time is spent on the phone/ email answering the same questions?
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- 108. 12 Steps toBuild a Blog
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- 111. Where does itgo? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email • Friendfeed
- 113. Every Piece of Contentis a Hyperlink
- 114. Example Hyperlinks • Blogpost • Category of blog posts CTRL + K • YouTube video • SlideShare presentation • Email subscription link Click Here • RSS feed
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- 116. Kodak Zi8 Pocket Video Camera • HD 1080 • SD Card • Mic jack • Still pictures http://store.kodak.com/store/ekconsus/en_US/pd/ Zi8_Pocket_Video_Camera/productID.156585800
- 117. Categories of Videos •Video tours • Neighborhood videos • Video testimonials • Live events • Video screen capture
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- 119. YouTube Hyperlinks • YouTubechannel • YouTube video outside channel • YouTube video inside channel • YouTube playlists • YouTube favorites • Grid view vs. normal view
- 120. YouTube Playlists • Neighborhoodtour • Property tour • Video testimonials • Screen capture videos • Live events • Mobile uploads • Personal
- 121. Playlist Views Grid View vs. Player View http://www.youtube.com/ http://www.youtube.com/ movewithdoug#g/p movewithdoug#p/p Every playlist is assigned its own hyperlink.
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- 123. YouTube Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 122
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- 126. Types of Presentations List Process Presentation 22 Ways to 12 Steps to Maximize Your Renting a Investor Investment Multi-family 8 Steps to Get 56 Problems Pre-approved for Buyer Inspectors Will Find a Home Loan
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- 129. SlideShare Search Optimization The Title goes in the 1st few lines of the description and also in the tags. 128
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- 131. What Pictures toTake? • Tourism • Lifestyle • Neighborhoods • Activities • Community • Events
- 132. Kodak EasyShare M580 http://store.kodak.com/store/ekconsus/en_US/pd/ M580_Digital_Camera/productID.169771600
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- 136. SlideShow Share • Picture 9
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- 138. 2. Online Documents OnlineDocuments
- 139. PDF Documents • Broker disclosure form • Buyer agreement • Sales contract • Buyer relocation package • Investment property guide Password • Loan approval documentation protect?
- 140. Excel Documents • Financingalternatives • Investment analysis • Rent vs. own analysis • Principle - Interest - Taxes - Insurance • Monthly budget for living in country
- 141. Categories of Clients •Buyers • Sellers • Investors • Land owners • Builders • Relocation
- 144. Do you ASKfor permission before you send out email marketing?
- 145. Revised Email Signature • Name, company, licensed in __________. • Contact information • Hyperlinks to content • Hyperlinks to social media profiles http://dougdevitre.com/2010/06/revise-your-email-signature-for-social-media/
- 146. Which email software do you use?
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- 149. Email Lists • Emailnewsletter • Past clients • Out of town agents • Interested buyers • Interested sellers
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- 154. MailChimp Plugin made forWordpress that creates a widget
- 155. RSS Email Campaign •RSS feed • List • Subject line • Reply address • Tracking • HTML email • Plain text email
- 156. 360 Analytics WordPressPlugin
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- 160. Agent Responsibilities • Buildrelationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
- 161. Admin Responsibilities • Createaccounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
- 163.
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- #78 Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. \n\nHere are the steps:\n\nAt the top middle of the screen click the Upload link\nBrowse your computer for\n
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- #83 Please read Appendix G Photos for Social Media before beginning this module\n\nFlickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. \n\nThere are many different ways to use Flickr included below but not limited to the following:\nCreate profile that people can get to know you and your style of photos that you upload online.\nUpload photos into one convenient online location.\nAdd titles, tags and descriptions so that photos can be found quicker online.\nBatch and organize photos into groups quickly.\nCreate photo sets or albums to share with others.\nShare photos with other social media sites using RSS feed for photos sets.\n
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- #134 To upload photos to your Flickr profile you follow these steps:\n\nStart from the home page\nClick upload photos on the right side of the page\nA list of steps will now be displayed\nClick under step 1 Choose Photos\nA window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage.\nOnce the photos have been selected choose the privacy settings and select Upload Photos\nAt the bottom of the screen a check mark will appear and to the right click on the link Add a Description\n
- #135 \nThe Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.\n
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