Immersive Business Solutions, T Systems
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This document discusses how Experience Digital provides immersive business solutions to optimize online product presentations using 3D visualization. They develop intelligent web 3D product shows by taking digital product data from manufacturers and converting and refining it into interactive 3D formats. This allows customers to configure complex products online through solutions like sales configurators for vehicles and collaborative configurators. Experience Digital aims to increase sales and reduce costs by leveraging existing 3D data across multiple sales channels.
Immersive Business Solutions, T Systems
- 1. EXPERIENCE DIGITAL Immersive Business Solutions Optimise your online product presentations with sophisticated visualisation of 3D data 1 I GB Transaction Services I 18. Februar 2013
- 2. 2 I GB Transaction Services I 18. Februar 2013 Image: Spann…an A product world with a wealth of varieties
- 3. 3 I GB Transaction Services I 18. Februar 2013 Image: Hymer AG But how can you make it understandible and sell it efficiently?
- 4. Challenges and needs in an industry with high product varieties 1. Customisable, complex products are hard to explain and to market 2. Growing pressure to conquer new marketing and distribution channels 3. Visualisation – either expensive or impossible 4 I GB Transaction Services I 18. Februar 2013
- 5. 5 I GB Transaction Services I 18. Februar 2013 Image: Hymer AG / MMS Our approach – take digital product data
- 6. 6 I GB Transaction Services I 18. Februar 2013 Image: Bildbauten.de Convert and refine into interactive data
- 7. *) interactive + immersive 7 I GB Transaction Services I 18. Februar 2013 Image: http://ipad.sysblog.info And create intelligent* web 3D product shows
- 8. How we do it CAD-2-Web 3D pipeline & Web 3D framework Convert & Simplify Capture Design & Refine Develop Deploy Manufacturer Experience Desktop iPad Tablet CAD data Web3D Framework all known CAD formats FTP WRL FBX Models X3D FBX U3D Multitouch Web Service Stereo Assets PIM data Configurator 8 I GB Transaction Services I 18. Februar 2013
- 9. Solutions 1. Tools for dynamic, efficient converting of interactive 3D content from CAD data and product meta data 2. Web 3D clients for 3D planning and configuration in web and on mobile devices (via plug-in or native) 3. Interfaces for integration in sales and distribution processes 9 I GB Transaction Services I 18. Februar 2013
- 10. Benefits 1. Increase sales – through elimination of configuration errors 2. Avoid customer disappointments through visualisation 3. Synergies: One platform – multiple channels 4. Lowering costs: re-use existing 3D and product data 10 I GB Transaction Services I 18. Februar 2013
- 11. Sales Configurator for Caravans 360° point of view dynamic night and day lighting individual floorplans individual configuration animated interior features full supported design features like snapping and collision detection 11 I GB Transaction Services I 18. Februar 2013
- 12. Collaborative Sales Configurator 360° point of view exploded view predefined perspectives part-tree for navigation search detailed info save settings collaboration features 12 I GB Transaction Services I 18. Februar 2013
- 13. Cross Channel Commerce Fully integrated commerce application with a 3D planner Get URL from prints via QR tags Mobile: Product Info & Customer Data Web: 3D Planning & Ordering Store: Information, Beratung & Order Customer Service Service-Chat Call Center & ReCall 13 I GB Transaction Services I 18. Februar 2013
- 14. Mass Customizing Editor with Shop Integration Customise covers for mobile phones and tablets with individual text individual colours indivdual 3D logos individual materials (e.g. plastics, ceramics) upload of fotos and conversion into reliefs shop integration 3D printout production pipeline 14 I GB Transaction Services I 18. Februar 2013
- 15. EXPERIENCE DIGITAL Follow us into the 3D web! [email protected] +49 (0)160 - 90 89 53 84 15 I GB Transaction Services I 18. Februar 2013