InMobi Network Research APAC: Q1,2015
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The document provides insights into ad impressions on the InMobi network within the Asia Pacific region, highlighting that 73% of impressions occur on mobile apps and 27% on mobile websites. It includes data on handset share, manufacturer share, and OS share of impressions, showing trends and changes since Q4 2014. Key countries identified by impression share include China, India, Japan, Indonesia, and South Korea.
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InMobi Network Research APAC: Q1,2015
- 1. @InMobiwww.inmobi.com/insights / 2% 27% Ad impressions on InMobi network in Asia Pacific are on mobile websites. 73% Ad impressions on InMobi network in Asia Pacific are on mobile apps. Apple iPhone Apple iPad Samsung SM-N900T Samsung SM-G7102 Samsung GT-I9082 ASIA PACIFIC MARKET OVERVIEW Handset Share Of Impressions Manufacturer’s Share Of Impressions 82.4% 12.7% Tablets and Connected Devices Smartphones Mobile App Mobile Web 33% 33% 4% 4% 2% 3% 19% +3.2 -0.3 Others 60.1% 33.1% 2.7% iOS Nokia OSAndroid +4.6 -0.4 -1.2 4.9% Feature Phones -3.0 25.1% 1.1% 7.4% Top Countries by Region Device Share Of Impressions -0.4 +1.1 -2.2 -0.2 +0.2 -0.0 +1.3 +0.1 CHINA 19.3% JAPAN 5.6% INDIA 22.0% INDONESIA 20.5% FASTEST GROWTH #1 1.3% 1.2% SOUTH KOREA 11.2% OS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions Q1 2015 + - Percentage point change since Q4 2014 Q1 2015 Since Q4 2014 Since Q4 2014 Q1 2015 Q4 2014 + - Percentage point change since Q4 2014 Q1 2015