The document discusses how the media product follows conventions of real magazines. It describes using consistent colors, fonts, and branding throughout the magazine to show continuity. Key elements like the masthead, skyline, headlines, and main image are placed in conventional locations on the front cover to attract readers. Interior pages also feature consistent branding and design elements as well as conventional article formats like columns, questions and answers, and drop caps. The document analyzes how these formal elements make the media product look professional and realistic like actual magazines.