In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

• 1.
  IN WHAT WAYSDOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
• 2.
  WHAT ARE FORMSAND CONVENTIONS OF A MUSICVIDEO? 1. Lyrics andVisuals - Illustrating, Amplifying, Contradicting. (helps people remember the song by giving the lyrics a visual meaning therefore, if they see the object in their lives they remember the song). 2. Music andVisuals - Illustrating,Amplifying, Contradicting, Cutting visuals in the time to music. (editing the clips to the rhythm of the beat make the whole appeal of the video more aesthetically pleasing for the viewer). 3. Genre Exists - Stadium Performance, Studio Performance, Location, Narrative Based, Concept Based. (bright costumes and lighting to attract younger audiences.The costumes are also based upon whatever is fashionable at the time, the majority of the narratives are based the story of love and how it either falls apart or any happy ending. However there is also dancing and clips of the artists performing the song). 4. Artists Close-Ups - Artistic Branding, Celebrity Culture,Artistic Portrayal, Implications on looking good. 5. Star Iconography - the audience see's something that they would or should not usually see. -Branding, Style, BrandValues/unique selling points. 6. Voyeurism - Nudity/Near Nudity/RevealingClothes, Exhibitionism, An intimate location; bedroom, Frame within a frame. 7. Intertextuality - Other MusicVideos, Films,TV Programs.
• 3.
  IN WHATWAYS DOESYOURMEDIA PRODUCT USE FORMS AND CONVENTIONS OF A MUSIC VIDEO AND ANCILLARIES?  A main focus was the group of friends hanging out spending time together but also making the film fit with the beat and matching some of the lyrics up with the shots in the editing process.This can be seen through the walking out the door and drinking in the pub/ pool hall. These follows the conventions of the lyrics and music fitting with the visuals.  Another convention which I used was the genre exists.This is where I used clips of the band from performances which I shot when I went to their concert in London. This also fulfilled the convention of artists being in the video. However, this is more developing the forms and conventions rather than using them.  To release the product I usedYouTube and Vimeo for the video and for the ancillaries I used wix.com to create a website and displayed all them including the digipak on blogger.
• 4.
  IN WHATWAYS DOESYOURMEDIA PRODUCT DEVELOP FORMS AND CONVENTIONS OF A MUSICVIDEO AND ANCILLARIES?  As spoke of in the previous slide, I used shots of the band which follows the conventions of the genre and adds the artist aspect into the video, however, I have developed the aspect if this by filming the band at their concert by the perspective of the shots is from the crowd rather than on the stage of from the back of the concert hall looking over the crowd. I believed that gives it more of a friendly feel to the viewers of the video and that it gives them the feeling they are there also.
• 5.
  IN WHATWAYS DOESYOURMEDIA PRODUCT CHALLENGE FORMS AND CONVENTIONS OF A MUSICVIDEO AND ANCILLARIES?  One of the conventions I didn’t use was voyeurism, this is because even though it could have been incorporated into the music video as t follows the rock and roll lifestyle, the main focus of the video was friends hanging out and spending time as a group and not sexual, therefore we challenged the forms and conventions.