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Similar to Inbound Marketing Startups Twiistup 2011 110210124454 Phpapp02
Inbound Marketing Startups Twiistup 2011 110210124454 Phpapp02
- 1. Inbound Marketing forStartups in 2011:Earning great traffic w/o spending a fortune dimeRand Fishkin, CEO & Co-founder, SEOmozFebruary 2011
- 2. Our only marketingexpense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz
- 3. How’d You DoThat?
- 4. News/Media/PRSEOEmailResearch/White PapersBlogs +BloggingInfographicsComment MarketingSocial NetworksOnline VideoINBOUND MARKETING!(AKA “free” traffic sources)ForumsWebinarsWord of MouthSocial BookmarkingPodcastingDirect/Referring LinksType-In TrafficQ+A Siteshttp://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
- 5. It all startswithContent Marketing
- 6. A Blog WeUpdate Every Day
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- 11. A Weekly VideoSerieshttp://www.seomoz.org/blog/category/33
- 12. Build it andthey’ll come?Nope. Build it, then market it.
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- 14. Social NetworksData andcharts of our Facebook and Twitter account performance via http://export.ly
- 15. Social News /Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
- 16. Q+A Sites /Forums
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- 19. Email MarketingWe use/lovehttp://www.mailchimp.com (who now has a cool free option for early stage folks)
- 20. Let’s get specificwith someAdvanced Tactics
- 21. Involve a Sharing-IncentedCommunityThe brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
- 22. Design Like an“Award Winner”Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
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- 24. Leverage the QDFAlgorithmWatch the actual commercial at: http://www.hulu.com/adzone2011#50120562
- 25. Investigate the Competition’sTop ContentSort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this
- 26. Examples of morestartups thatRock Inbound Marketing
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- 28. EngineYardEngineyard does awesomestuff on their blog, job board + site in general – http://www.engineyard.com
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- 30. AdiosoAdioso’smicrosite for Valentine’sDay is here – http://howmuchdoyouheartme.com
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- 32. The Inbound MarketingprocessIn 4 Simple Steps
- 33. Step #1: DiscoverFindinbound marketing paths that look promising and make a list.Step #2:TestInvest a few days/hours building authentic value in that niche/sector.Step #3: MeasureUse your web analytics to track primary + second-order impactStep #4: RepeatThrow out low ROI projects; repeat high ROI ones.