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Inception
- 1. Inception Production =Warner Bros $160 million Exhibition US = 62.7 million opening weekend (18.07.10) US = 287.1million gross by 26.09.10 UK = 5.9 million opening weekend (18.07.10) UK = 35.3 million by 26.09.10 World wide = 825 million- 3 rd biggest in the year, biggest non 3D movie.
- 2. Marketing a complicatedidea ‘ generally big summer releases are based on existing properties, for which people have a frame of reference’ Emma Thomas producer and Nolan’s wife
- 3. Why make it?Why did Inception get made then?
- 4. Marketing campaign beginstoday… What did they do? How did they create a buzz?
- 5. Inception campaign Blog outreach campaign Major and minor movie fan sites Online comic book prequel Facebook page for film Mind crime game – viral spread Greenscreen apps Website
- 6. Examine the website…what can you do on it… how are they promoting the film?
- 7. Hollywood have beendoing it for years? The Tingler (1959) What did they do? Set up certain seats in cinemas with buzzers House on Haunted Hill – skeleton's flew above the seats in the cinema
- 8. Campaign part 1&2Posters Teaser trailer 1 Teaser trailer 2
- 9. Homework - Whatwere the marketing campaigns like for these films? Avatar The Dark Knight Pirates of Carribbean Harry Potter Transformers
- 10. Time Warner Howcan they afford so much marketing?