Indonesia Digital Landscape 2016

Indonesia Digital Landscape 2016

• 1.
  DIGITAL IN INDONESIA D
• 2.
  1 2 content Indonesia Digital Landscape Indonesia Ecommerce /
• 3.
  4th largest population in the world 259.1 million 55% Urbanization 50.1% 49.9% 58.4%12-34years old The younger generation who are born and living in the internet era Source: http://countrymeters.info/en/Indonesia, wearesocial Jan 2016
• 4.
  88.1 million Active Internet Users 34% Penetration 19% 15% 14% 13% 12% 12% 11% 10% 8% 0%2%4%6%8%10%12%14%16%18%20% BBM FACEBOOK WA FB Messenger G+ LINE TWITTER INSTAGRAM WECHAT 79.0 million Active Social Media Users 30% Penetration Source: wearesocial Jan 2016
• 5.
  326.3 million Mobile Connections 126% Penetration 85% 43% 15% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Mobile Phones (All Types) Smart Phone Laptop/Desktop Tablet Source: wearesocialJan 2016
• 7.
  Platform Funding (in millionUSD) 1 Lazada (SEA)1000 2 Tokopedia 100 3 Bhinneka 22 4 Orami 15 5 Happy Fresh 12 6 Qraved 8 7 Berrybenka 5 8 Scoop 3.21 9 Ralali 2.5 10 Fabelio 2.5 Source: http://www.dealstreetasia.com/stories/indonesia-20-local-startups-attract-336-m-foreign-investments-36870/ 6billion Projected Valuation 2016
• 8.
  B2B C2B B2C (Retail) C2C (Marketplace) Business Model Business Customer BusinessCustomer Conventional Revenue stream: •Margin • Transaction fee • Listing fee • Placement fee • Commission • Membership Online Revenue Stream • Retailing – e.g. Bhinneka • Marketplace – e.g. Tokopedia • Sharing Economy – AirBnB • Aggregators – e.g Gojek • Group buying – e.g. Groupon • Digital goods – e.g. iTunes • Virtual goods – e.g. Zynga • Auction commerce – e.g. eBay • Crowdsourced Services – sribu.com • Freemium – Candy Crush, COC
• 9.
  Source: INDONESIA DIGITAL TRANSFORMATION OUTLOOK BRIEFING 2016
• 10.
  Source: wearesocial Jan2016
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  14.6 22.5 30.8 40.4 50.5 2014 2015 2016 2017 2018 Indonesia Digital Shoppers (In million)
• 12.
  328.268 376.877 468.809 522 639.172 2014 2015 20162017 2018 Retail Sales 1.94 3.22 5.29 8.21 10.92 0.59% 0.85% 1.13% 1.57% 1.71% 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 1.60% 1.80% 0 2 4 6 8 10 12 2014 2015 2016 2017 2018 Retail ecommerce Retail ecommerce share of total retail sales Sustainable Growth Source: Statista 2015 In million USD In million USD
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  Commercials •Limited numbers of merchant •Limited SKUs Payment • Low credit card penetration • BankTransfer • Cash On Delivery • Affordability Logistics • Underdeveloped infrastructure • Scattered logistics networks • Geographic diversity Supply Chain • Inexperience Seller • Fragmented local merchant networks
• 14.
  thank youDoddy B Ekaputra | [email protected] | @doddybayu