Infensus 1.0

Infensus 1.0

• 1.
  Michael Johnson/Liam Bell
• 2.
  The Plot
• 3.
  A group ofteenagers stumble upon old creepy footage of drug testing on humans set around the 50’s, they soon recognize the location where the tests took place and decide to investigate. They travel to an abandoned location and search the area, equipped with the necessary items break into the old buildings. They expect to find dead bodies and old lab equipment but instead accidentally unleash the undead upon the world.
• 4.
  The Setting
• 5.
  An abandoned armycamp
• 10.
  Target Audience
• 11.
  Our target audienceis mainly young adult males however this is not exclusive. Some females of a similar age group could also be fans of the film. We don't really want to narrow down the target audience too deep but we are directing this to what we would consider normal teenagers. People that go to school and consume unhealthy amounts of time on the internet, whether it being shopping or socialising. Teenagers that are never off their phones and go out at more or less every opportunity. We would like this to be portrayed in our group of characters so the audience can really relate, there will be elements of parody of todays culture in the film, however it won’t over shadow the action and horror.
• 12.
  Conventions
• 13.
  Our main concernis captivating the audiences through different techniques in this fast paced horror. We hope to do this using rapid and frantic cuts to convey the terror the characters are feeling. The overall look of the film will be very dark and moody, however at the beginning of the film before the zombies break out, it has a positive and friendly mood, contrasting the much more dark and horror filled mood to come. We envisioned it beginning with a conventional group of social teenagers with different representations. Although we want them to be normal we would also like to show some individuality amongst them so they are not all the same. This could be through the way they dress and their appearance. This allows the audience to relate through a wider range of characters, and with our target audience being young adults and the characters being of similar age the audience have quite a lot to see relate too.
• 14.
  It will featurea very abstract soundtrack of completely instrumental songs in order to keep the focus on the actors. We don't want more mainstream artists such as Coldplay that wouldn't fit the style of film as it takes away the feel. However we’re trying to go against the norm, rather than have main characters that are like action men, we’re trying to make them more believable and realistic. Which will hopefully cause the audience to ask themselves questions like what would happen if they were in that situation. Making it easier for the audience to relate to them. We are hoping to follow similar styles to films like 28 weeks later with fast paced intense zombies rather than more traditional slow moving zombies. This is much more exciting, to watch a nail biting chase rather than montage of people hitting slow helpless zombies over the head.
• 17.
  Production/Distribution
• 18.
  We created outown production companies, Interstellar Pictures…
• 19.
  and Dancing PandaProductions
• 20.
  Interstellar is involvedin the creation of the film itself and Dancing panda will handle distribution and marketing. The film will involve the internet extremely heavily in its campaign, it will also have a few screenings at local independent cinemas. However most likely, people will watch the film online on either YouTube or its own website. On the website you can choose to make donations rather than paying to watch to help fund future productions from the companies.
• 21.
  Audience Gratification
• 22.
  Our target audienceis mainly young adult males, however some females may be interested. By using a website like YouTube to feature and market our product, it opens our film up to a massive potential audience and makes it easy to access. The younger audiences are regulars to YouTube and we can post on social media websites such as Reddit and twitter to gain popularity among the target audience.