Fit 'n' Well is considering expanding into New Zealand but faces some challenges. While trends in New Zealand encourage people to exercise more, the current recession may negatively impact the fitness industry as people cut expenses. Additionally, the Nintendo Wii gaming console has become popular for fitness and is used in some health clubs, providing alternative exercise options. However, once the economy recovers, expanding into New Zealand in the future could be beneficial for Fit 'n' Well's growth.