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- 6. OVERVIEW Nearly two-third ofthe population are visual learners, which means it’s important to put a heavy emphasis on showing, not telling. An infographic is the perfect way to visually represent important data and information so that your audience has a greater chance of understanding and retaining it. And the best way to do that is with an infographic design guide. Infographics can communicate information in a condensed and highly visual way—when designed well.
- 7. Find a story,Inevery set of data there's a story. Before you begin designing your infographic, think Plan your infographics design of the story you are trying to tell. The angle you choose will help you determine which information to include.
- 8. Create an infographicoutline Before diving into your design, create an infographic outline. In your outline, include your headers, data, and any design details you don't want to forget. Write a compelling title Come up with a title that is catchy and descriptive. Readers should get a sense of what the information will be, to engage them and make them want to read further.
- 9. Use a griddesign or wireframe for your infographic design Grids and wireframes are the structural base to any design. Designing on a grid allows you to easily organize elements and information. Grid designs also play an essential role in keeping objects and elements aligned. For example, when aligning items, you can reference the same vertical grid line and then space each list item accordingly.
- 10. Use the rightinfographic layout for your data For example, you could use a one column layout for a minimal infographic, or create a list infographic by spitting the layout into two columns, like in these examples:
- 12. Follow data visualizationbest practices Always start your infographic planning with pen and paper. This way, you can work through concepts and designs roughly before finalizing a digital copy. Choose the best chart types for your data The types of charts most commonly used in infographics are pie charts, bar graphs, column graphs and line charts
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- 14. Incorporate different infographic design elements Typographyis a very important element for infographic design and your one way to explain your ideas and information when images, graphs or icons can’t.
- 15. First and foremost,make sure your type is legible. In most cases, avoid decorative or script type as it tends to be hard to read. If you have to use small text or an or an elegant font, use it sparingly. It always helps to increase the line height of bodies of small text if it starts to become hard to read. To keep infographic designs cohesive, limit your use of fonts to a maximum of three types, but also don’t stick with just one. A tasteful use of two brand fonts can create a nice
- 16. Use photography inyour infographic design The use of photography can be tricky if there is not a photographer available to take the shots of exactly what you need. Be sure that the photos you use have a consistent style and lighting. Try to pick photos with the same lighting effects, same backdrops, same amount of dark areas, etc. It's important to stick to a certain style as images that clearly don’t fit the set will distract from the information being communicated.
- 17. Use contrast inyour infographic design Contrast creates visual impact by placing two strikingly different elements beside each other. If an infographic has a light background with bold colored shapes, our eyes are immediately attracted to the bold colors. This allows you to organize information by having a certain element more prominent than another.
- 18. Contrast using colors Colorselection can have a big impact on your infographic design. Try pairing complementary colors to make your headline pop.
- 19. Contrast using typography sizes Aheader is usually the largest text on an infographic, followed by the subheader and then the body copy. The header should pretty much always be the largest point size so that the viewer knows the subject of your infographic right off the bat.
- 20. Contrasting visuals Use atinted image contrasted with a chart overtop to add context.
- 21. Create symmetrical andasymmetrical balance An infographic with visual balance is pleasing to the eye because everything fits together seamlessly. A balanced design keeps the entire composition cohesive, especially in a long form infographic. For example, if there are heavy visuals at the top of an infographic, you should keep that flow going right to the bottom of the piece with heavier visuals throughout.It's helpful to keep in mind there are two types of balance: symmetrical and asymmetrical
- 22. Symmetrical balance is wheneach side of the composition has equal weight. This layout is effective in a comparison infographic, like this one:
- 23. Asymmetrical balance is morenatural and less uniform than a symmetrical composition. It creates a more complex relationship between objects. It can make an infographic more dynamic since the composition varies.
- 24. Use color effectively Decideon a color scheme before making your infographic. A good rule of thumb is to design your infographic with two or three main colors, and to use additional colors for minor accents. Color can also be used as a tool to divide up your infographic designs. Add blocks of color to create sections within your infographic. This helps guide the eye as viewers scroll down:
- 25. Make sure there'sconsistency in your infographic design In order for your infographic design to flow from start to finish, the design elements need to be consistent. For example, if you're using filled in icons, rather than line art icons, keep using the same style throughout your entire infographic:
- 26. Leave plenty ofnegative space in your infographic design Negative space is the blank space surrounding objects in a design. Negative space has a big impact design. If your infographic design is too crowded, it can overwhelm viewers and make it difficult to read the information. Creating space around the elements in your design gives readers breathing room to process the information. Pro tip: if you're using a 16pt size, your line height should be no less than 1.2.
- 27. Practice, practice, practice Thisis going to sound cliché, but when it comes designing infographics, it will probably take your a couple of goes at it to get the hang of it. You will need to figure out what works in a design and what doesn't. Luckily, this learning process is made a lot easier by infographic templates and guide. And there are certainly a lot of examples out there for you to draw inspiration from.
- 28. Objective: Students will researchand design an infographic showcasing a popular tourist destination, highlighting key attractions, culture, and travel tips. Activity 1: Destination Infographic
- 29. Activity 1: DestinationInfographic 1. Choose a tourist destination (city, country, or natural attraction). 2. Research key details, including: •Top attractions •Local culture and traditions •Best travel season •Budget-friendly tips •Transportation options 3. Use Canva, Piktochart, or any design tool to create an eye-catching infographic. 4. Ensure the infographic is visually appealing, well-organized, and includes only essential text (use icons, images, and data visualization). 5. Present your infographic in class and explain your choices.
- 30. Activity 1: DestinationInfographic Assessment Criteria: Accuracy and relevance of information (30%) ✔️ Visual design and clarity (30%) ✔️ Creativity and originality (20%) ✔️ Presentation skills (20%) ✔️