© 2014 Winston & Strawn LLP
Information Governance:
What Does a Modern Program Look Like?
© 2014 Winston & Strawn LLP
Today’s eLunch Presenters
Christopher Costello
Senior eDiscovery Attorney
New York
cccostello@winston.com
John Rosenthal
Chair, eDiscovery & Information Governance
Washington, D.C.
jrosenthal@winston.com
2
© 2014 Winston & Strawn LLP
Agenda
• What is the problem?
• What is Information Governance?
• What are your objectives in implementing Information Governance?
• How do we create a Modern Information Governance Program?
• People
• Policies
• Toolsets
• Education
• Auditing and Compliance
• Advance Analytical Engines
• Questions
3
© 2014 Winston & Strawn LLP
Electronic vs. Paper Records
4
© 2014 Winston & Strawn LLP
Electronic Data is Increasing Exponentially
• Total amount of data predicted to
double every 1-2 years.
• 90% of the data in the world was
created in the last two years.
• More data means higher costs and
increased risk.
• Nearly 2/3 of medium- to large-
sized businesses have more than
25 legal and regulatory matters per
year.
5
© 2014 Winston & Strawn LLP
Information Value Over Time
100%
0%
ProbabilityofReuse
Average Days Since Creation
0 days 15 days 30 days 90 days 1 year 5 years Forever
500 MB
1 GB
5 GB
25 GB
Defensible Disposal
Potential
6
© 2014 Winston & Strawn LLP
Why Organizations Don’t Dispose of Data
7
12%
13%
11%
12%
12%
18%
22%
29%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Don't know
Other
No business need to dispose of data
No need
No IT need to dispose of data
Too difficult
Policy dictates that we keep all data
forever/indefinitely
Fear of inability to furnish data for business needs
(i.e., reference purposes)
Fear of inability to furnish data requested as part
of a legal or regulatory request
Why do you believe that your organization does not dispose of data?
(Percent of respondents, N=83, multiple responses accepted)
Source: ESG Research Report, Defensible Disposition in Practice: Perspectives from Business and IT, to be published in December 2012
© 2014 Winston & Strawn LLP
Implications of the Explosion of Data
• Harder to locate and use the company’s data.
• More difficult to manage the data as it continues to grow.
• Expensive to continue to maintain and ultimately retrieve, review and
produce data.
• Decrease in productivity and response time when data needs to be
located for business and legal purposes.
• Increased risk exposure for non-compliance with regulatory, tax, and
legal holds.
8
© 2014 Winston & Strawn LLP
Business Risk
• “Office workers can waste up to two hours a day looking for
misplaced paperwork—a total of 500 hours (62.5 days) per
year” (TN).
• “Computer users spend 7.5% of their time on a PC looking for
misplaced files” (Information Week).
• “Companies typically misfile 2% to 7% of their records” (ARMA
International).
• 90% of records are never referred to again (Secured Record
Management).
• Companies misfile from 3% to 5% of their records, with a cost of
$180 per document to recreate it and annual losses of a million
records per year at a cost of $5 million per year (Information
Week).
9
© 2014 Winston & Strawn LLP
Drivers
• Compliance
• FOI
• DPA
• SOX
• HIPPA
• FSA
• Knowledge Management
• Staff turnover
• Reduce duplication
• Leveraging content
10
© 2014 Winston & Strawn LLP
What is Information Governance?
© 2014 Winston & Strawn LLP
Traditional Approaches to IG
• Traditional IG programs were primarily focused on records
management.
• The primary objective was to control the creation and storage of records
and were usually begun when the total volume of information became
unwieldy or prohibitively expensive.
• Records management was typically focused on the records lifecycle:
12
© 2014 Winston & Strawn LLP
Definition of Information Governance (IG)
• Sedona Conference: “An organization’s coordinated,
interdisciplinary approach to satisfying information compliance
requirements and managing information risks while optimizing
value.”
• Gartner: “The specification of decision rights and an accountability
framework to ensure appropriate behavior in the valuation, creation,
storage, use, archiving and deletion of information. It includes the
processes, roles and policies, standards and metrics that ensure the
effective and efficient use of information in enabling an organization
to achieve its goals.”
• Information Governance Initiative: “The activities and technologies
that organizations employ to maximize the value of their information
while minimizing associated risks and costs.”
14
© 2014 Winston & Strawn LLP
What Really Is IG?
• IG is the confluence of records management, e-discovery, IT security,
data privacy, and data protection, and the policies, procedures,
toolsets, and personnel that a business uses to control the creation,
use, retention, and disposition of its data.
• In essence, IG is the umbrella under which companies conduct their
business, pool their collective knowledge, prepare for the future, and
protect their existing business.
15
© 2014 Winston & Strawn LLP
WWW.EDRM.NET
17
© 2014 Winston & Strawn LLP
Elements to Modern Information Governance
Information
Governance
Business
Needs
Data
Security
RIM
Privacy
Compliance
E-Discovery
18
© 2014 Winston & Strawn LLP
Strategic Issues
• Objective
• Political considerations
• Knowledge management
• Risk
• Budget
• Resources
• Sophistication of IT infrastructure
• Industry
• Maturity
• Level of regulation
19
© 2014 Winston & Strawn LLP
Creating a Modern IG Program
© 2014 Winston & Strawn LLP
Developing a Framework
• Identify a core team
• Identify your priorities
• Conduct an assessment
• Draft policies/schedules
• Identify tools sets
• Design implementation plan
• Education
• Compliance
21
© 2014 Winston & Strawn LLP
Example – Records Retention Program
• Records Retention Policy
• General records policy
• E-mail management policy
• Records Retention Schedule
• Evaluation of Potential Records Management Tools
• Implementation
• Education
• Compliance
22
© 2014 Winston & Strawn LLP
Record Retention Policy
• Key provisions:
• All records must be managed in accordance with the Record Retention Schedule.
• All records not subject to a restriction must be retired at the end of their retention
period.
• Restrictions to record retirement:
• Legal hold order
• Tax restrictions
• All personnel must perform a minimum of an annual review of all records and
process them for storage or retirement.
23
© 2014 Winston & Strawn LLP
Record Retention Schedule
• A practical and tested Records Retention Schedule is the key to any program.
• What does the Schedule do?
• Provides the departments and staff with clear guidance as to the time period that
specific records must be retained
• Who does the Schedule apply to?
• All departments and personnel
• All specified categories of records, regardless of their status (active or inactive),
location or type (paper, electronic, or imaged)
24
© 2014 Winston & Strawn LLP
Records Retention Schedule
• The Schedule will consist of several columns of information: (i) retention
code; (ii) subject/description; (iii) retention period for official records; and (iv)
retention period for unofficial records/copies:
25
Code Subjects/Description Legal User Total Unofficial
Retention
ACC-50-12 Accounting
Payroll
Payroll Records
Records documenting payments
for payroll for a specified pay
period including dates, employee
names, withholding amounts and
purpose, final check amount and
other related information
6 3 6 Max 3
© 2014 Winston & Strawn LLP
Records Management Tools
• Key to successful records management is the classification of records (i.e.,
ability to identify records with applicable “records code” to a record).
• Classification is the first step in records management.
• Tools can mandate and facilitate classification at the time of creation or
identification.
• In absence of tools, it is difficult to mandate classification at the time of the
record’s creation or identification, which makes records management
compliance not impossible, but difficult for your workforce.
26
© 2014 Winston & Strawn LLP
Classification Process
27
Low High
High
Low
Cost Savings
Productivity
Accuracy
Manual
Classification
Authoring
Templates
Rules Based
Classification
Context Based
Classification
Multiple
Methods
Simple
Rules
Complex
Policies
Consistent Participation & Enforcement
© 2014 Winston & Strawn LLP
Critical Dimensions of Classification
28
Cost (per doc)
Accuracy
Consistency
Manual Automated
92% 50 – 80%
$ 0.17
< $ 0.01
<50% 100%
46%
© 2014 Winston & Strawn LLP
Implications of Classification
29
Every manual classification forced on
your users will cost your organization 17
cents in productivity
4
3
2
Records management in your
organization can lead to large,
measurable productivity loss if not done
correctly
4
Compliance professionals hold the
incorrect assumption that humans are
the best option for piece by piece
decision-making
3
Results of human-reliant filing are
inconsistent and inaccurate, resulting in
effective accuracy of 50%, at best2
ImplicationsFacts
Unstructured content makes up 80% of
the volume of information in the
average enterprise and that segment is
growing 30% annually
1
Business users find forced manually
classification “burdensome” and at
least 50% will not participate
Deploying an archiving or records
management initiative is increasingly
important, large scale and difficult
problem
1
Humans provide, at best, marginally
better accuracy in executing
classification, in controlled tests
© 2014 Winston & Strawn LLP
Significant Product Attributes
• Supports event and time based retention rules
• Structured file plan organizes records and manages, enforces complex
policies/rules
• Enables legal holds; facilitates audit and electronic evidence discovery
• All processes are audited and managed
• Ensures record authenticity, integrity, and contextual relationships
• Ensures record access, retrieval, and usefulness
• Prevents unauthorized deletion
• Ensures timely disposition and complete record expungement
• Ensures privacy and record security policy management
30
© 2014 Winston & Strawn LLP
Potential Types of EMC Tools
• Enterprise content approaches (Oracle, IBM, Autonomy)
• Traditional records management tools (Open Text, Documentum)
• E-mail archivers (Autonomy EAS)
• Hybrid type tools (e.g., expanded use of EAS archive as a records repository)
• MS SharePoint
• Web content management
• Social content
• Image-processing applications
31
© 2014 Winston & Strawn LLP
Traditional Records Management Tools
32
E-Mail Archives
Physical Content
Database
File Servers
Enterprise
Applications
Legacy
Applications
Content Mgmt
Move content from
local and network file
shares into a records
repository, which
forces classification
and management of
records during their
lifecycle
© 2014 Winston & Strawn LLP
Record Repository
Email
ECM
ERP
Other
File
Shares
Local
Drives
Legal
Systems
Traditional Records Management Tools
33
…
Keep 10 Yrs
then Destroy
© 2014 Winston & Strawn LLP
2014 Gartner – Enterprise Content Management
Systems
34
© 2014 Winston & Strawn LLP
2004 Gartner – ECM Magic Quadrant
35
© 2014 Winston & Strawn LLP
Implementation
• Implementation = project management
• Design a plan
• Identify a pilot group
• Run pilot
• Re-evaluate based upon pilot
• Implement across enterprise (consider phased approach)
36
© 2014 Winston & Strawn LLP
Education and Compliance
• Record management initiative is a complex and long-term issue.
• Asking employees to change their work-flow process, going from a keep
everything mentality to keep only what is business critical.
• Implementation, education, and communication are the key to any program.
• Compliance is a longer-term issue.
37
© 2014 Winston & Strawn LLP
A Word About Use of
Advance Analytical Engines
© 2014 Winston & Strawn LLP
Winston Case Study
• Background:
• Highly regulated industry
• 20,000 plus e-mail users
• Significant number of legal and business holds
• Archiving solutions:
• Result in significant over-preservation
• Costly to manage over time
• Challenge – how can TAR be used to automate legal and business hold
decisions?
39
© 2014 Winston & Strawn LLP
Prior State
40
Archive solution
Firewall
Exchange Server
User
Storage
100%
Journaled
© 2014 Winston & Strawn LLP
TAR Solution
41
Archive solution
Firewall
Exchange Server
User
Storage
TAR Engine
Yes
No
© 2014 Winston & Strawn LLP
How Did We Get There?
• Multiple training exercises:
• Legal holds
• Business holds
• Tagging / coding strategy
• Validation and defensibility:
• Launch
• Periodic
42

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Information Governance – What Does a Modern Program Look Like?

  • 1. © 2014 Winston & Strawn LLP Information Governance: What Does a Modern Program Look Like?
  • 2. © 2014 Winston & Strawn LLP Today’s eLunch Presenters Christopher Costello Senior eDiscovery Attorney New York [email protected] John Rosenthal Chair, eDiscovery & Information Governance Washington, D.C. [email protected] 2
  • 3. © 2014 Winston & Strawn LLP Agenda • What is the problem? • What is Information Governance? • What are your objectives in implementing Information Governance? • How do we create a Modern Information Governance Program? • People • Policies • Toolsets • Education • Auditing and Compliance • Advance Analytical Engines • Questions 3
  • 4. © 2014 Winston & Strawn LLP Electronic vs. Paper Records 4
  • 5. © 2014 Winston & Strawn LLP Electronic Data is Increasing Exponentially • Total amount of data predicted to double every 1-2 years. • 90% of the data in the world was created in the last two years. • More data means higher costs and increased risk. • Nearly 2/3 of medium- to large- sized businesses have more than 25 legal and regulatory matters per year. 5
  • 6. © 2014 Winston & Strawn LLP Information Value Over Time 100% 0% ProbabilityofReuse Average Days Since Creation 0 days 15 days 30 days 90 days 1 year 5 years Forever 500 MB 1 GB 5 GB 25 GB Defensible Disposal Potential 6
  • 7. © 2014 Winston & Strawn LLP Why Organizations Don’t Dispose of Data 7 12% 13% 11% 12% 12% 18% 22% 29% 36% 0% 5% 10% 15% 20% 25% 30% 35% 40% Don't know Other No business need to dispose of data No need No IT need to dispose of data Too difficult Policy dictates that we keep all data forever/indefinitely Fear of inability to furnish data for business needs (i.e., reference purposes) Fear of inability to furnish data requested as part of a legal or regulatory request Why do you believe that your organization does not dispose of data? (Percent of respondents, N=83, multiple responses accepted) Source: ESG Research Report, Defensible Disposition in Practice: Perspectives from Business and IT, to be published in December 2012
  • 8. © 2014 Winston & Strawn LLP Implications of the Explosion of Data • Harder to locate and use the company’s data. • More difficult to manage the data as it continues to grow. • Expensive to continue to maintain and ultimately retrieve, review and produce data. • Decrease in productivity and response time when data needs to be located for business and legal purposes. • Increased risk exposure for non-compliance with regulatory, tax, and legal holds. 8
  • 9. © 2014 Winston & Strawn LLP Business Risk • “Office workers can waste up to two hours a day looking for misplaced paperwork—a total of 500 hours (62.5 days) per year” (TN). • “Computer users spend 7.5% of their time on a PC looking for misplaced files” (Information Week). • “Companies typically misfile 2% to 7% of their records” (ARMA International). • 90% of records are never referred to again (Secured Record Management). • Companies misfile from 3% to 5% of their records, with a cost of $180 per document to recreate it and annual losses of a million records per year at a cost of $5 million per year (Information Week). 9
  • 10. © 2014 Winston & Strawn LLP Drivers • Compliance • FOI • DPA • SOX • HIPPA • FSA • Knowledge Management • Staff turnover • Reduce duplication • Leveraging content 10
  • 11. © 2014 Winston & Strawn LLP What is Information Governance?
  • 12. © 2014 Winston & Strawn LLP Traditional Approaches to IG • Traditional IG programs were primarily focused on records management. • The primary objective was to control the creation and storage of records and were usually begun when the total volume of information became unwieldy or prohibitively expensive. • Records management was typically focused on the records lifecycle: 12
  • 13. © 2014 Winston & Strawn LLP Definition of Information Governance (IG) • Sedona Conference: “An organization’s coordinated, interdisciplinary approach to satisfying information compliance requirements and managing information risks while optimizing value.” • Gartner: “The specification of decision rights and an accountability framework to ensure appropriate behavior in the valuation, creation, storage, use, archiving and deletion of information. It includes the processes, roles and policies, standards and metrics that ensure the effective and efficient use of information in enabling an organization to achieve its goals.” • Information Governance Initiative: “The activities and technologies that organizations employ to maximize the value of their information while minimizing associated risks and costs.” 14
  • 14. © 2014 Winston & Strawn LLP What Really Is IG? • IG is the confluence of records management, e-discovery, IT security, data privacy, and data protection, and the policies, procedures, toolsets, and personnel that a business uses to control the creation, use, retention, and disposition of its data. • In essence, IG is the umbrella under which companies conduct their business, pool their collective knowledge, prepare for the future, and protect their existing business. 15
  • 15. © 2014 Winston & Strawn LLP WWW.EDRM.NET 17
  • 16. © 2014 Winston & Strawn LLP Elements to Modern Information Governance Information Governance Business Needs Data Security RIM Privacy Compliance E-Discovery 18
  • 17. © 2014 Winston & Strawn LLP Strategic Issues • Objective • Political considerations • Knowledge management • Risk • Budget • Resources • Sophistication of IT infrastructure • Industry • Maturity • Level of regulation 19
  • 18. © 2014 Winston & Strawn LLP Creating a Modern IG Program
  • 19. © 2014 Winston & Strawn LLP Developing a Framework • Identify a core team • Identify your priorities • Conduct an assessment • Draft policies/schedules • Identify tools sets • Design implementation plan • Education • Compliance 21
  • 20. © 2014 Winston & Strawn LLP Example – Records Retention Program • Records Retention Policy • General records policy • E-mail management policy • Records Retention Schedule • Evaluation of Potential Records Management Tools • Implementation • Education • Compliance 22
  • 21. © 2014 Winston & Strawn LLP Record Retention Policy • Key provisions: • All records must be managed in accordance with the Record Retention Schedule. • All records not subject to a restriction must be retired at the end of their retention period. • Restrictions to record retirement: • Legal hold order • Tax restrictions • All personnel must perform a minimum of an annual review of all records and process them for storage or retirement. 23
  • 22. © 2014 Winston & Strawn LLP Record Retention Schedule • A practical and tested Records Retention Schedule is the key to any program. • What does the Schedule do? • Provides the departments and staff with clear guidance as to the time period that specific records must be retained • Who does the Schedule apply to? • All departments and personnel • All specified categories of records, regardless of their status (active or inactive), location or type (paper, electronic, or imaged) 24
  • 23. © 2014 Winston & Strawn LLP Records Retention Schedule • The Schedule will consist of several columns of information: (i) retention code; (ii) subject/description; (iii) retention period for official records; and (iv) retention period for unofficial records/copies: 25 Code Subjects/Description Legal User Total Unofficial Retention ACC-50-12 Accounting Payroll Payroll Records Records documenting payments for payroll for a specified pay period including dates, employee names, withholding amounts and purpose, final check amount and other related information 6 3 6 Max 3
  • 24. © 2014 Winston & Strawn LLP Records Management Tools • Key to successful records management is the classification of records (i.e., ability to identify records with applicable “records code” to a record). • Classification is the first step in records management. • Tools can mandate and facilitate classification at the time of creation or identification. • In absence of tools, it is difficult to mandate classification at the time of the record’s creation or identification, which makes records management compliance not impossible, but difficult for your workforce. 26
  • 25. © 2014 Winston & Strawn LLP Classification Process 27 Low High High Low Cost Savings Productivity Accuracy Manual Classification Authoring Templates Rules Based Classification Context Based Classification Multiple Methods Simple Rules Complex Policies Consistent Participation & Enforcement
  • 26. © 2014 Winston & Strawn LLP Critical Dimensions of Classification 28 Cost (per doc) Accuracy Consistency Manual Automated 92% 50 – 80% $ 0.17 < $ 0.01 <50% 100% 46%
  • 27. © 2014 Winston & Strawn LLP Implications of Classification 29 Every manual classification forced on your users will cost your organization 17 cents in productivity 4 3 2 Records management in your organization can lead to large, measurable productivity loss if not done correctly 4 Compliance professionals hold the incorrect assumption that humans are the best option for piece by piece decision-making 3 Results of human-reliant filing are inconsistent and inaccurate, resulting in effective accuracy of 50%, at best2 ImplicationsFacts Unstructured content makes up 80% of the volume of information in the average enterprise and that segment is growing 30% annually 1 Business users find forced manually classification “burdensome” and at least 50% will not participate Deploying an archiving or records management initiative is increasingly important, large scale and difficult problem 1 Humans provide, at best, marginally better accuracy in executing classification, in controlled tests
  • 28. © 2014 Winston & Strawn LLP Significant Product Attributes • Supports event and time based retention rules • Structured file plan organizes records and manages, enforces complex policies/rules • Enables legal holds; facilitates audit and electronic evidence discovery • All processes are audited and managed • Ensures record authenticity, integrity, and contextual relationships • Ensures record access, retrieval, and usefulness • Prevents unauthorized deletion • Ensures timely disposition and complete record expungement • Ensures privacy and record security policy management 30
  • 29. © 2014 Winston & Strawn LLP Potential Types of EMC Tools • Enterprise content approaches (Oracle, IBM, Autonomy) • Traditional records management tools (Open Text, Documentum) • E-mail archivers (Autonomy EAS) • Hybrid type tools (e.g., expanded use of EAS archive as a records repository) • MS SharePoint • Web content management • Social content • Image-processing applications 31
  • 30. © 2014 Winston & Strawn LLP Traditional Records Management Tools 32 E-Mail Archives Physical Content Database File Servers Enterprise Applications Legacy Applications Content Mgmt Move content from local and network file shares into a records repository, which forces classification and management of records during their lifecycle
  • 31. © 2014 Winston & Strawn LLP Record Repository Email ECM ERP Other File Shares Local Drives Legal Systems Traditional Records Management Tools 33 … Keep 10 Yrs then Destroy
  • 32. © 2014 Winston & Strawn LLP 2014 Gartner – Enterprise Content Management Systems 34
  • 33. © 2014 Winston & Strawn LLP 2004 Gartner – ECM Magic Quadrant 35
  • 34. © 2014 Winston & Strawn LLP Implementation • Implementation = project management • Design a plan • Identify a pilot group • Run pilot • Re-evaluate based upon pilot • Implement across enterprise (consider phased approach) 36
  • 35. © 2014 Winston & Strawn LLP Education and Compliance • Record management initiative is a complex and long-term issue. • Asking employees to change their work-flow process, going from a keep everything mentality to keep only what is business critical. • Implementation, education, and communication are the key to any program. • Compliance is a longer-term issue. 37
  • 36. © 2014 Winston & Strawn LLP A Word About Use of Advance Analytical Engines
  • 37. © 2014 Winston & Strawn LLP Winston Case Study • Background: • Highly regulated industry • 20,000 plus e-mail users • Significant number of legal and business holds • Archiving solutions: • Result in significant over-preservation • Costly to manage over time • Challenge – how can TAR be used to automate legal and business hold decisions? 39
  • 38. © 2014 Winston & Strawn LLP Prior State 40 Archive solution Firewall Exchange Server User Storage 100% Journaled
  • 39. © 2014 Winston & Strawn LLP TAR Solution 41 Archive solution Firewall Exchange Server User Storage TAR Engine Yes No
  • 40. © 2014 Winston & Strawn LLP How Did We Get There? • Multiple training exercises: • Legal holds • Business holds • Tagging / coding strategy • Validation and defensibility: • Launch • Periodic 42