InMobi inDecode - Demystifying Mobile App Uninstalls
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Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.
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InMobi inDecode - Demystifying Mobile App Uninstalls
- 1. www.uninstall.io Demystifying mobile app uninstalls
- 2. Mobile Apps Struggle to Survive New Apps Launch 1K 70% 3 Mn
- 3. Uninstall < 2 Days 70% Never ever reinstall 98% www.uninstall.io Some Hard Unknown Facts CPI > $2.50
- 6. On Installs Per Day $$$$$$ Uninstall in No Time 90%
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- 9. www.uninstall.io Move Over CPI, Time for LTV and Uninstalls? ARPU Churn LTV 4$ 80% 5$ 4$ 50% 8$ 60%
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