Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Runner Ups

Innovating Treadmark, Premium Llantas 2017 Case Competition - National 2nd Runner Ups

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  Secondary Research • GDP grewby 4-fold, rise in middle class income + more affordable loan rates from banks • Online Accessibility and improved service 5.1 million internet users, of which 71% are active on social networking sites like WhatsApp, Facebook, twitter etc Key Trends In life style ➢ Online Accessibility & Improved Service. More people are getting connected to the net, and hundreds of thousands of vehicles are available at any time to be purchased on the net. ➢ 71% of smart phone users are active on social networking sites like WhatsApp, Facebook, twitter etc ➢ On average, about 50,000 cars have been registered in Zambia every year from 2006 to 2013 ➢ The majority of these, about 90%, are bought from the secondhand market and imported from outside Zambia. ➢ The average age for these vehicles has increased from 13 years in 2006 to 17 years in 2014 Zambia : Key Trends Zambia's GDP grew four-folds from 2000 to 2013, far outpacing its African counterparts. Economic outlook remains strong, helped by its buoyant copper and agriculture industry. The rising number of middle-income families along with more affordable loan rates from the banks are also enabling Product Lin Extension 2 90% 10% Auto Market Segment 2016 CAGR* Used Cars New Cars 13.6% 3.8% 9.50% 27.50% 16.00% 0.00% 10.00% 20.00% 30.00% Smart phone users 2017 Rural Urban National