Innovation in india

Innovation in india

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  Innovation Special : Ideasfrom India which changed the world 2013 – Part B By, Albert Alexander – 14044 Ashbin Jose – 14048 Dhara B Shah - 14067 Mario Allen Clement – 14059 Neha Samruth Bysai - 14044 1
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   Innovation andIndia  Patents filed by select countries  Success stories : 1. Forus Health 2. Hand in Hand (NGO) 3. HUL Pureit Water Filters 4. Siemens Switchgear 5. Nokia (NTL)  Global Foot Prints of the companies.  Conclusion Content 2
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   Level theplaying field amongst competition.  To provide a company an impetus to go global.  To expand their addressable market.  Developing economies help in innovation. Innovation Innovation in India • Few companies crack innovation code. • Well behind China and South Korea in filing patents. 3
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  Patents Filed byselect countries 0 100000 200000 300000 400000 500000 China Usa Japan South Korea Germany UK India 289838 456321 391002 170632 89077 28449 36812 0 100000 200000 300000 400000 500000 China Usa Japan South Korea Germany UK India 314604 456106 348596 163523 84695 27287 34287 0 100000 200000 300000 400000 500000 China Usa Japan South Korea Germany UK India 391177 490226 344598 170101 86599 27331 39762 0 100000 200000 300000 400000 500000 600000 China Usa Japan South Korea Germany UK India 526412 503582 342610 178924 85674 27023 42291 2008 2009 2010 2011 4
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   Diabetes patients– 1% in 1980 to 10 % in 2013 (Dr. Nathan G Condon)  Diabetics need to get their eye checked every year in China.  Traditional Fundus Cameras cost 14 lakhs or more.  Forus Health – An Indian Medical Equipment start-up.  Found by K. Chandrasekar and Rao. Forus Health 5
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   Invented a3-in-one device.  Called it 3nethra.  5 lakhs per device – 1/3rd of Fondus Camera.  Used in smaller hospitals in rural China.  All hospitals were connected to Zhongshan Opthalamus Centre.  Sold 125 devices in India and across 12 countries. Key strategies “The idea is to screen people, identify people with problems and send images to the specialist” – Forus Health CEO K. Chandrasekar. 6
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   Creating entrepreneursin northern Afghanistan.  Usha Somasundaram – worked to alleviate poverty.  Started operations in peaceful Mazar-i-Sharif.  200 house hold were enthusiastic about Hand in Hand.  Used TV shows – increased women participation.  Weaving, embroidery and agriculture was at focus.  Afghanistan Rural Enterprise Development Programme – 2010  15 countries in Africa, Asia and South America Hand in Hand “We first inculcate the saving habit, give them adequate training and only then give them the money” - Kalpana Sankar (Managing Trustee)7
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   Launched inChennai – 2004.  Key Strategy – Price, Battery operated and technology.  Less than half the price of competitors.  Purify water better than competitors.  Changing peoples mind about boiling water.  Uses 4 stages of filtration.  Targeted to sell products to poor people.  Advertisements lead to high sales – TV and Radio. HUL Pureit Water Filters “We have offered ₹ 1 crore in prize money to anyone who can prove that some other water purifier brand can purify water better than Pureit, and there are still no takers for that money,” – Bokey (General manager)8
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   RMU –Ring Main Unit  Developed in Europe for medium and low-voltage distribution.  Indian Networks were 12kv.  Siemens’s India made it simpler and 100 kilos lighter.  40% cheaper than earlier.  SMART- Simple, Maintenance-Friendly, Affordable, Reliable, Timely–initiative.  11 R&D facilities focusing on products for India.  23 Factories for almost 10 years Siemens Switchgear “We are clear that design for India must be from India, in India. Our SMART portfolio offers both, an existing solution that can be adapted to local conditions or completely new solutions.” - Siemens India 9
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   SMS basedinformation service called – Nokia Life Tools  To provide agricultural information and language courses.  Team up with Maharashtra State Agriculture Marketing Board.  Provide commodity prices to state farmers.  Now it provides health information and Education.  Over 100 million users.  Distinguishes with geographic regions.  Monthly subscription by subscribers.  Tied up with Enable Mobile Technologies (EnableM) Nokia (NTL) “If we cracked it here (India), it would be doable(everywhere else)”- Jawahar Kanjilal 10
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   India mustfile more patents for their innovation.  The 5 success stories, money has been a major cause.  The North-Western part of the world still needs closure.  Education plays an important part for marketing the ideas.  India is always a challenge for innovative ideas to be successful. Conclusion “The window of opportunity for companies in India closes in the next 10 years. It is time to act” – Vijay Govindrajan 12
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  Thank You 13