Innovative Publishing 1 of 3: Workflows
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The document discusses the challenges traditional publishers face in delivering a multimedia experience, including fragmented workflows and monetization difficulties. It introduces mpx, a video publishing and management solution designed to streamline processes, improve efficiency, and enhance customer experiences. The presentation outlines how mpx can help by prioritizing publishing, integrating content management systems, and centralizing video libraries.
Innovative Publishing 1 of 3: Workflows
- 1. Innovative Publishing A Collection of Video Solutions for Publishers, Workflows
- 2. © 2014 thePlatform for Media, Inc 2© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing Your audience expects you to deliver a robust multimedia experience, one that includes print, images, sound, and video.
- 3. © 2014 thePlatform for Media, Inc 3© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing …On paper, the web, and a variety of mobile devices. However, many traditional publishers have struggled with delivering this relatively new multimedia standard.
- 4. © 2014 thePlatform for Media, Inc 4© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing Their digital media workflows are often error-prone, time-consuming, and fragmented. Image showing errors and fragmentation
- 5. © 2014 thePlatform for Media, Inc 5© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing They’ve invested a lot of resources in expanding their print offerings into digital forms, but have had a hard time monetizing these expensive efforts.
- 6. © 2014 thePlatform for Media, Inc 6© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing They’ve built complex media players, but their audiences still complain about usability, device compatibility, and a humdrum viewing experience.
- 7. © 2014 thePlatform for Media, Inc 7© 2014 thePlatform for Media, Inc Introduction: Innovative Publishing The good news is that these issues can all be remedied with mpx, the most complete video publishing and management solution in the market today. thePlatform works with some of the biggest names in the publishing industry and has helped them resolve the following issues: 1. Workflows 2. Monetization 3. Customer Experience This presentation will show you how mpx helps publishers with issue #1.
- 8. © 2014 thePlatform for Media, Inc 8© 2014 thePlatform for Media, Inc Workflow Solutions Every publisher has content that needs to be fast- tracked for publication. However, speeding up the publishing process frequently causes more errors. Reduce Errors with Prioritized Publishing
- 9. © 2014 thePlatform for Media, Inc 9© 2014 thePlatform for Media, Inc Workflow Solutions With Priority Publishing in mpx, fewer errors will happen when something needs to be published quickly. With this feature, media can be tagged and prioritized automatically based on pre-set business rules that only have to be set once. Reduce Errors with Prioritized Publishing 1 2 3
- 10. © 2014 thePlatform for Media, Inc 10© 2014 thePlatform for Media, Inc Workflow Solutions When publishing or refreshing content on a website, an editorial team often has to encounter many screens because their CMS is not fully integrated with their VMS. Save Time with CMS Integrations
- 11. © 2014 thePlatform for Media, Inc 11© 2014 thePlatform for Media, Inc Workflow Solutions If your website is powered by a CMS such as WordPress or Drupal, its easy to publish or refresh video content using mpx. Using one of thePlatform’s many CMS plugins, an editorial team can access mpx-managed video content directly in the admin console of the website. Save Time with CMS Integrations
- 12. © 2014 thePlatform for Media, Inc 12© 2014 thePlatform for Media, Inc Workflow Solutions Publishers often have multiple product groups, each one overseeing a different print and/or digital product via their own autonomous workflow. Inefficiency arises when these groups want to use the same content in production. Improve Horizontal Communication
- 13. © 2014 thePlatform for Media, Inc 13© 2014 thePlatform for Media, Inc Workflow Solutions Instead of having different product groups redundantly processing the same content over and over again, use mpx to set up a centralized video library. In doing so, they can collectively access and manage a publisher’s archive of video content. Improve Horizontal Communication
- 14. © 2014 thePlatform for Media, Inc 14© 2014 thePlatform for Media, Inc Learn More Innovative Publishing: A Collection of Video Solutions for Publishers For a more in-depth exploration of video solutions for publishers, we invite you to read our Solutions Brief: Download Solu+ons Brief
- 15. © 2014 thePlatform for Media, Inc 15© 2014 thePlatform for Media, Inc About thePlatform If you want to incorporate video into your digital publications, thePlatform can help. Built on top of our service-oriented architecture, you can get started quickly and will feel assured knowing that mpx has the flexibility to let your company take part in whatever comes next in video. Toll Free: 1 (877) 436-7940 Call us to learn more about how we can help you:
- 16. © 2014 thePlatform for Media, Inc 16© 2014 thePlatform for Media, Inc Engage with thePlatform § Tweet us ques)ons. § Chat with the video community. § See other video management and publishing tutorials on our Slidshare Profile.