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Rebecca Phillips chose to base her main magazine article and front cover image on the artist Grimes. She selected a photo of Grimes looking conflicted and under pressure to represent the theme of the article about the pressures on the artist. For the cover shoot, she chose similar clothing and makeup as Grimes that fit the genre of music the magazine focuses on, and had the models make eye contact with the camera to relate to readers, using a medium shot that follows conventions of magazine cover images.

