The three Ariana Grande products share a similar black and white color scheme and bold "Dangerous Women" font. The album artwork, website, and "Into You" music video all tie together the theme of power and danger through these visual elements.
The Shawn Mendes products use green and blue colors and a simple, subtle font to hint at themes of loneliness and vulnerability. These colors and fonts connect the Illuminate album, website, and "Treat You Better" music video.
Dua Lipa's bright colors, simple title font, and unusual graphics and designs link her self-titled album, website/social media, and "Be The One" music video under a cohesive