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InstantFood - Marketing Plan For Android App
This document provides a marketing plan for an Android app called INSTANTFOOD that allows users to order quality food from any nearby restaurant for instant delivery. The app aims to provide convenience by integrating menus from multiple restaurants under one platform and allowing online ordering and payment. The plan outlines conducting small initial tests, innovating based on customer feedback, and targeting busy individuals, travelers, and families. It proposes differentiating the app by offering accurate restaurant reviews and the ability to make reservations while also noting competition in food delivery apps. The premium version would cost $5/year and include additional features like reservations outside the local area. Frequent customers would receive discounts to increase satisfaction.
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InstantFood - Marketing Plan For Android App
- 1. Title INSTANTFOOD –AnAndroid App Marketing Plan
- 2. LOGO INSTANT FOOD LIVE SMARTEAT SMART
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- 5. Cooking becomes hectic for womenin this business- focused world
- 6. So I cameup with an idea to create an APP, where QUALITY FOOD can be ordered online from any restaurant nearby and DELIVERED INSTANTLY at your doorstep
- 7. Integrates all apps noneed to download separate apps for each restaurant
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- 10. STRENGTH All types offood under one roof
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- 18. • Start smalland test • Innovate and adapt • Create relevant and timely content
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- 22. COMPETITION Points of Parity •Free delivery • Menu on all cuisine Points of Difference • Accurate reviews • Reserves tables at restaurants • Notifies if there are no shops available
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- 26. PRODUCT Quality food satisfyingcustomer expectations
- 27. SERVICES FREE FEATURES • Viewthe menu of all the restaurants that are linked in the app. • Gets location of the customer through GPS and displays the nearest restaurant where they can see menu and order • They can make payment with card which ensures high security. • Indicates if there is any delivery fee. • Creates profile which enables the user to view their order history and select their favorite menu easily.
- 28. PREMIUM VERSION • Makereservations at hotel or restaurant anywhere. • This app not only provides the restaurants in the surrounding but customers also have an option where they can choose particular city, particular restaurant and make reservation. • No adds in this version. • Since it is connected with many restaurants, the pricing can be compared with all restaurants and you can get best quality food at best price.
- 29. PRICE Price for thepremium version will be $5 per year to compensate for hotel reservations and order outside the city.
- 30. INCENTIVES Frequently visited customers willbe offered more discounts
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- 33. Get customer reviewsafter their delivery.
- 34. Integrate all therestaurant cites provide secured payment options Delivery options not confined to a particular area
- 35. DISCLAIMER Created by ShobiyaS, PSG College of Technology Coimbatore, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.