Institutional research

Institutional research

• 1.
  •Warner Bros •Universal Pictures •ParamountPictures •20th Century Fox
• 2.
   Warner Bro is a subsidiary of Time Warner and one of the major film studio as it is known to be a global leader in production, distribution and marketing that is headquartered in New York and California. Warner Bros. produced and distributed a range of different genres which appeal and draw a various types of audience and it help them become a global leader in production and distribution. Popular franchises from Warner Bros are Harry Potter (Producer & Distributor),Looney Tunes (Producer & Distributor), Free Willy (Producer & Distributor), Ocean's Eleven (Distributor), The Matrix (Distributor), Lethal Weapon (Distributor).  I began to look at the thriller films that Warner Bros distributed to see whenever they were successful or not in my interest to ensure that I get a reliable institution behind my film to show the target audience that is it worthy.  I’ve noticed that there are a number of thriller films that has been successful and gain good reviews with this institution such as V for Vendetta (2005), Unknown(2011), The departed(2006), Inception (2010), Splice (2010), Taking Lives (2004) and I would consider Warner to produce my film because the institution has created many well known films which turned into franchises.
• 3.
   Universal Pictures (A.K.A Universal studios) is one of the 6 major studio and it is the oldest American studio the still in continuous production, which was found in 1912 by Carl Laemmle. The institution is a subsidiary of NBCUniversal and a division of Comcast and General Electric distribute and produce both mainstream and niche films.  I’ve learnt that Universal doesn't tend to produce thriller films but have produced and distributed some noticeable films such as, Child’s Play (1988), Dracula (1931), The Strangers(2008), Drag Me To Hell(2010). Also, I become aware that the institution prefer not to go out of their comfort zone and create or distribute a wide range of genres, and the genres that Universal are based around with is drama, romance, adventure and action.  Therefore I wouldn't chose Universal Pictures to produce my film but may let it distribute my film, because they don't have a high profile of creating successful thriller films therefore it wouldn't be promising for me to use Universal to produce my film as it won’t fit into my audience criteria due to the fact that Universal is known for producing drama, romance, adventure and action films e.g. King Kong, Brokeback Mountain, A beautiful Mind, Ray, Lost in Translation.
• 4.
   This film institution is both a production and distribution company ranked as one of the top-grossing film studios. It was found in 1912 and own by a media conglomerate Viacom, which is America’s oldest existing film studio and also the last major studio to be headquartered in LA, the Hollywood district. Paramount Pictures have produced well-known and admired franchises through the 1980s to this date such as, The Godfather (distributor), Star Trek ((distributor and producer), Friday the 13th (distributor and producer), Mission Impossible (distributor and producer)  After looking the variety of the films what this institution has produced I feel that is very established and a all-rounder when it comes to distributing different genre films, therefore I would feel comfort allowing Paramount Pictures to produce and distribute my film because they had numerous of pervious successful and breakthrough films which made them very recognised and have a strong position in the film industry, also it is a subsidiary of a media conglomerate which means that it would be able to market, produce and distribute my film, making the company very useful and efficient.
• 5.
   Another six of the major American studio, a subsidiary of a media conglomerate, News Corporation own by Rupert Murdoch. It was found in 1935 and it has become a recognised film institution due to it success films that they have produced which the family and comedy genres film seems to the most profitable e.g. Avatar (2010), Star Wars (1977-2008), The Chronicles of Narnia (2005), Alvin and the Chipmunks (2007), Doctor Do-Little (1998).  However they have produce and distribute thriller films such as, High Crimes (2002) What Lies Beneath (2000), From Hell (2001), Phone Booth (2003), Solaris (2002) which have been fairly successful and some have grossed above its own budget e.g. What Lies Beneath – Gross Revenue: $291,420,531 Budget: $100,000,000, Solaris - Gross Revenue: $30,000,000 Budget: 47,000,000, Phone Booth – Gross Revenue: 97,000,000 Budget: $10,000,000.  I came to a conclusion that I would use 2oth Century Fox to distribute my film instead of producing my film because the institution owned by one of the biggest media conglomerate, News Corps. therefore it would be able to distribute my film effectively and get the word out more efficiently to my target audience .