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Int introduction (2)
Mark Wing brings together experts globally to co-engineer brand experiences. Interrelated uses a proven process of meaning creation, positioning, and reinforcing strategy to develop strong brands. Some of Interrelated's clients include Nexant for whom they created a brand identity and user experience for energy products, NHS Direct for whom they developed a communications strategy, and Silverwing for whom they created a branding, messaging, and website for non-destructive testing equipment.
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Int introduction (2)
- 2. Mark Wing Bringing together aglobal network of experts to co-engineer more complete interrelated brand experiences
- 3. 3 Forward Thinking25/06/15 © Interrelated 2015
- 4. A strong performingbrand
- 5. A strong performingbrand
- 6. A strong performingbrand Strength in image, culture and technology
- 7. A proven process MeaningCreating Positioning Reinforcing strategy blueprint idea create develop engageinsights activate
- 8. NEXANT Subscribe to Nexant Thinking Wecreated the brand identity, tone of voice and UX for a suite of products and supporting advisory services for a division of Nexant. An energy utility company in the US. Name, identity, messaging, brand launch
- 9. NHS Direct –Communication strategy and campaign NHS Direct Comms Strategy NHS Direct required a fresh value proposition to drive its external and internal communications – to help inform a better understanding and belief in the service. Our work was strategic and inspired the creative expression Strategy, identity, product architecture, PR
- 10. SILVERWING Efficient inspection We createdthe brand, key messages, visual identity and website UX for the leading supplier of Non Destructive Testing (NDT) equipment for storage tanks, vessels and pipeline inspection within the oil, gas and petro-chemical industries. Strategy, identity, product architecture, web
- 11. SONATEST Now you seeit We created the brand and launch campaign for the new Sonatest Veo. The client said that our input was “vital to their surprising success, delivering five times more sales than were expected within the first 3 month of sales.” Message, name, identity, animation, launch
- 12. IMCA Easily-accessible intricate information We providedglobal interconnectedness to IMCA users across all sectors of the marine industry, allowing free-flow communication at a rapid pace while optimising the user experience. Digital strategy, architecture, web, unique CMS
- 14. PETROFAC Optimised Search complex content Wecreated create a brand new framework using up-to-date technology to create an attractive, easy-to-search, responsive website with enhanced SEO for natural search. Technology, architecture, web, SEO techniques
- 20. BT FIRSTCALL Human Resources Firstcallwas a business within BT. It’s role was to manage the resourcing needs across the entire Group. Our remit was to create the brand idea, positioning and manage an internal campaign to help build a positive attitude to career development Strategy, identity, product architecture, PR
- 21. Mark Wing :+44 (0) 7867 800 608 21 Optilan – Website project 13/07/15 © Interrelated 2015