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Int. Module: An Introduction to Destination Management
Tourism is one of the world's largest and fastest growing industries, contributing 5-7% of global jobs. Destinations compete to attract visitors while managing impacts on communities and environments. Destination management has grown in importance as a subject. Attitudes towards tourism vary widely between places, from resentment of outsiders to an obsessive hunger for visitors. Cornwall relies heavily on its unique culture and landscapes to attract over 5 million tourists annually. The Bahamas and Trinidad and Tobago also depend on tourism, which generates over half of their GDP and jobs, though it plays a smaller role in Trinidad and Tobago's economy compared to other Caribbean islands.
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Int. Module: An Introduction to Destination Management
- 1. Essentials of TourismDestination Management
- 2. Raúl Revuelta, Ph.D.;MHRM; Q&EM Director of Tourism Studies Director of Extracurricular Activities [email protected] Tourism Consultant Ski Paradise Editor Ski Paradise is ranked No. 21 worldwide on the Skiing Top 50 in blogrank. The list tracks close to 20,000 blogs and evaluates them based on 20+ different factors. Skiinfo Country Manager
- 3. But Above All… Iam truly passionate about skiing and mountains!
- 4. Essentials of TourismDestination Management Ski & Mountain Resorts Seminar’s Learning Resources 1. Radio & TV Podcasts 2. TV Series (Mad Men, South Park, …) 3. Case Studies (from inside & outside the Industry) 4. Workshops 5. Online resources: websites, videos, etc. 6. Articles & Books Essentials of Tourism Destination Management
- 5. Essentials of TourismDestination Management Seminar’s Methodology 1. Lectures 2. Focus Point Discussions 3. Case Analysis 4. Workshops 5. Group Presentations 6. Individual Presentations Essentials of Tourism Destination Management
- 6. Let’s Take Off Essentialsof Tourism Destination Management
- 7. 1. An Introductionto Destination Management 1.1.- Defining a Tourism Destination 1.2.- The Basic Elements of the Tourist Destination 1.3.- Defining Destination Management 1.4.- Why Does the Destination Have to be “Managed”? 1.5.- The Customer Journey Essentials of Tourism Destination Management
- 8. Tourism isthe world's largest industry. Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. Tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. This growth goes hand in hand with an increasing diversification and competition among destinations. Essentials of Tourism Destination Management
- 9. Key numbers: The contribution of tourism to economic activity worldwide is estimated at some 5%. Tourism's contribution to employment tends to be slightly higher relatively and is estimated in the order of 6-7% of the overall number of jobs worldwide (direct and indirect). From 1950 to 2010, international tourism arrivals expanded at an annual rate of 6.2%, growing from 25 million to 940 million. The income generated by these arrivals grew at an even stronger rate reaching around US$ 919 billion (€ 693 billion) in 2010. Source: UNWTO Essentials of Tourism Destination Management
- 10. Key numbers: While in 1950 the top 15 destinations absorbed 88% of international arrivals, in 1970 the proportion was 75% and 55% in 2010, reflecting the emergence of new destinations, many of them in developing countries. As growth has been particularly fast in the world's emerging regions, the share in international tourist arrivals received by emerging and developing countries has steadily risen, from 32% in 1990 to 47% in 2010. International tourist arrivals grew by nearly 7% in 2010 to 940 million; Source: UNWTO Essentials of Tourism Destination Management
- 11. Destination management isa subject of growing importance as destinations compete to provide the highest quality of experience for visitors… Source: Vail Resorts Essentials of Tourism Destination Management
- 12. …and to managethe impacts of tourism on host communities... Essentials of Tourism Destination Management
- 13. …and environments. Essentials ofTourism Destination Management
- 14. To avoid thingslike this… Essentials of Tourism Destination Management
- 15. …or this… Essentials ofTourism Destination Management
- 16. Reactions to hostingtourists vary enormously from place to place… Essentials of Tourism Destination Management
- 17. From lingering resentmenttowards outsiders… Essentials of Tourism Destination Management
- 18. To an almostobsessive hunger for visitors… Essentials of Tourism Destination Management
- 19. Focus Point: Livingwith Tourists BBC presenter Ros Atkins looks at attitudes to tourism in Cornwall, England and the Caribbean nations of Trinidad and Tobago and The Bahamas. Essentials of Tourism Destination Management
- 20. Focus Point: Livingwith Tourists Cornwall Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, a part of the Atlantic Ocean, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of 537,400, and covers an area of 3,563 km2 . The administrative centre and only city is Truro. Source: Wikipedia Essentials of Tourism Destination Management
- 21. Focus Point: Livingwith Tourists Cornwall Tourism is estimated to contribute up to 24% of Cornwall's gross domestic product (GDP). Cornwall's unique culture, spectacular landscape and mild climate make it a popular tourist destination. Surrounded on three sides by the English Channel and Celtic Sea, Cornwall has many miles of beaches and cliffs; the South West Coast Path follows a complete circuit of both coasts. Other tourist attractions include moorland, country gardens, museums, historic and prehistoric sites, and wooded valleys. Five million tourists visit Cornwall each year, mostly drawn from within the UK. Visitors to Cornwall are served by airports at Newquay and Plymouth. Nightsleeper and daily rail services run between Cornwall, London and other regions of the UK. Visit Cornwall Source: Wikipedia Essentials of Tourism Destination Management
- 22. Essentials of TourismDestination Management
- 23. Focus Point: Livingwith Tourists The Bahamas The Bahamas, officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661 cays, and 2,387 islets (rocks). It is located in the Atlantic Ocean north of Cuba and Hispaniola (Dominican Republic and Haiti), northwest of the Turks and Caicos Islands, and southeast of the United States (nearest to the state of Florida). Its land area is 13,939 km2, with a population of 353,658. Its capital is Nassau. Source: Wikipedia Essentials of Tourism Destination Management
- 24. Focus Point: Livingwith Tourists The Bahamas One of the most prosperous countries in the Caribbean region, The Bahamas relies on tourism to generate most of its economic activity. Tourism as an industry not only accounts for over 60 percent of the Bahamian GDP, but provides jobs for more than half the country's workforce. In 2008 4.6 million tourists visited The Bahamas, 85% from the United States. After tourism, the next most important economic sector is financial services, accounting for some 15 percent of GDP. Explore The Islands of The Bahamas Source: Wikipedia Essentials of Tourism Destination Management
- 25. Essentials of TourismDestination Management
- 26. Hotel Atlantis aKerzner International Resorts Property Essentials of Tourism Destination Management
- 27. Essentials of TourismDestination Management
- 28. Focus Point: Livingwith Tourists Trinidad and Tobago The Republic of Trinidad and Tobago is an archipelagic state in the southern Caribbean, lying just off the coast of northeastern Venezuela and south of Grenada in the Lesser Antilles. It shares maritime boundaries with other nations including Barbados to the northeast, Guyana to the southeast, and Venezuela to the south and west. The country covers an area 5,128 square kilometres with a population of 1,227,505 and consists of two main islands, Trinidad and Tobago, and numerous smaller landforms. Trinidad is the larger and more populous of the main islands, comprising about 94% of the total area and 96% of the total population of the country. Source: Wikipedia Essentials of Tourism Destination Management
- 29. Focus Point: Livingwith Tourists Trinidad and Tobago Unlike most of the English-speaking Caribbean, Trinidad and Tobago's economy is primarily industrial, with an emphasis on oil and gas (40% GDP). Tourism and manufacturing are also important to the local economy (5% GDP). Tourism is a growing sector, although not proportionately as important as in many other Caribbean islands. In 2008 437,279 tourists visited Trinidad and Tobago, 44% from the United States, 12% from Canada, and 10% from UK. Trinidad & Tobago Source: Wikipedia Essentials of Tourism Destination Management