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Integrated Marketing Strategies with Mautic
Ruth Cheesley presented on using integrated marketing strategies with Mautic, an open source marketing automation platform. She discussed using a game at an exhibition to capture leads, test their SEO knowledge, and push the data into Mautic for segmentation and targeted follow up. The goal was to efficiently generate quality leads, understand their interests and knowledge level, and gain insights to improve content and resources.
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Integrated Marketing Strategies with Mautic
- 1. Integrated Marketing Strategies withMautic 2nd November 2016 Mautic Meetup London
- 2. A bit ofbackground Me, Marketing Automation, Mautic
- 3. Ruth Cheesley |[email protected] | @RCheesley Ruth Cheesley Marketer, data nerd, Open Source evangelist, crazy cat lady! Co-Founder at Virya Group Mautician!
- 4. Project brief Exhibition interaction& lead generation
- 5. Ruth Cheesley |[email protected] | @RCheesley What we want to do
- 6. Ruth Cheesley |[email protected] | @RCheesley Why do we want the leads?
- 7. Ruth Cheesley |[email protected] | @RCheesley Who do we want to attract?
- 8. Ruth Cheesley |[email protected] | @RCheesley What do we need to know?
- 9. Ruth Cheesley |[email protected] | @RCheesley How can we get the information? ā Data capture - can be done easily via a Mautic form ā How do we make it fun and enticing to visitors? ā How do we find their approximate SEO knowledge level?
- 10. Ruth Cheesley |[email protected] | @RCheesley The SEO Game
- 11. Ruth Cheesley |[email protected] | @RCheesley Testing their knowledge
- 12. Ruth Cheesley |[email protected] | @RCheesley Points mean prizes!
- 13. Ruth Cheesley |[email protected] | @RCheesley Pushing data into Mautic
- 14. Ruth Cheesley |[email protected] | @RCheesley A basic workflow
- 15. Ruth Cheesley |[email protected] | @RCheesley Getting creative with the data ā Using the score in the game to segment ā Resource and asset interaction - identify visitors ā Targeted training invitations for topics of interest ā Dynamic content!
- 16. Ruth Cheesley |[email protected] | @RCheesley Expected outcomes? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F. Drucker
- 17. Ruth Cheesley |[email protected] | @RCheesley What did we learn? ā Gathered leads from exhibition efficiently ā Learned their level of SEO knowledge ā Identified topics of interest ā Ascertain quality of our content ā Evaluate demand for resources ā Populate existing leads with more information
- 18. Any questions? Drop mea line: [email protected] @RCheesley 01473 852130