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Integration V Smultichannel
- 1. Integrated MarketingGaining theCompetitive Advantage over Multi Channel Strategies
- 2. Marketing has changedand continues to evolveMass Marketing- One-to-Many a) Static number of marketing channels b) Create one message and flood the market with it c) marketing waste up to 40%Multi-Channel (standard of today) Hybrid of one-to-many and customization of message a) Dynamic number of marketing channels Channel Driven (seems like a new one is being created daily). b) Uses mass marketing mindset. c) Better ROI and some defining KPI’s (biggest problem is fragmented message, different KPI’s from tactic to tactic, difficult to track and coordinate because of increasing marketing variables) d) Marketing effectiveness is based on a 1 + 1 = 2
- 3. Integrated Marketing (thefuture of marketing) a) Consumer-centric at its core b) Streamlining all communication channels, constantly improving marketing effect and efficiencies c) Marketing Plan is developed around what channels the target consumers use d) Creates synergies between channels/tactics are based on a 1+1=3. e) Produces the highest ROI and is the most cost effective. Marketing’s future…Integration
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- 6. Pardon the Clichébut integration is a Win-Win-WinIntegration is…great for the company. Provides the most effective and most efficient means in which to market, delivering the highest ROI’s, marks in customer satisfaction, and lowest Cost Per Acquisition. Integration is…great for the consumer, they get listened to; products are tailored to them, highly relevant to them.Integration is…great for the Agency, greater influence on the client, get more work from the client thusly making more revenue, smarter insights and data to contribute to future marketing campaigns that will save time and money, extremely scalable , mitigates the risk of losing accounts (since they control the marketing mechanism). Creates a competitive advantage, and increases the overall value of the agency.
- 7. The Easiest Clientto make is the one you already have. Marketing Must Lead Technology Marketers, are already held responsible for the outcomes of the campaigns based on the technology used. The accountability so widely promoted in digital marketing has marketers in the hot seat for results. It's only sensible that marketing should have full control over the means and mechanisms to deliver those results.
- 8. Most companies andagencies use a multi-channel approach, which means fractured responsibility, mixed results, and decision makers that are overwhelmed and inexperienced with new technologies. This causes many missed opportunities and large gaps in current marketing campaigns. Having the ability to evaluate and locate the gaps creates new business opportunities for an integrated agency and saves the company money by making their campaigns more effective and efficient (i.e. saves them money). The Easiest Client to make is the one you already have.
- 9. Some opportunities aretoo difficult to ignore Major holes in the bottom of a sales funnel negatively affects the entire marketing campaign, ultimately making the marketing cost more. In this example there’s an opportunity to take over the SEO.
- 10. My company and I have used this philosophy with great success over the last 2+ years. We evaluate entire marketing plans against the companies’ competition and who their customers are. From this we determine where the gaps are and how we can fix them. What we have found is that the more services we provide = more reliant the client becomes = more opportunities = more revenue = happier clients. WebMetro Godwin- I developed a relationship between one of the south’s oldest agencies with one of the oldest names in search. The outcome (although not true integration) was a hybrid of sound traditional with sound digital, resulting in a combined increase of multi-millions in revenue for both agencies. (see www.webmetrogodwin.com)Henry Gill & Qwest Communications – Henry Gill was one of 31 agencies invited to participate in a RFP for Qwest. With our help architecting an 360 degree integrated marketing plan, they won the bid. Proven Formula of success
- 11. More and morecompanies will start to shift to integration; early adoption can enable an agency to be one of the thought leaders in this new space. We can act as a white label solution, we are happy to do the work. We want to be your partner that helps you grow.Scalability, the agency can grow and choose the services they want to provide on their own at whatever pace they want. integrateME will even help with the planning. From a cost standpoint very low risk and very high reward. Benefits
- 12. The opportunity togrow revenue quickly and effectivelyintegrateME low hourly charge leaves plenty of room for a significant markup (average hourly market rate is $185 to $250) and work is clearly defined (no smoke, no mirrors). We provide the services and strategies across the board so there is little to no added overhead. It’s almost found money. Adding more services increases the value of the agencyBenefits Cont.
- 13. Digital Strategy, BrandAnalysis and DevelopmentCompetitive IntelligenceWeb Development: Information Architecture, Applications (Web and Mobile), Coding, Database build out and integrationDigital Marketing: Seo, PPC, Display, Affiliate, Social Media, EmailDigital PR and crisis managementMobile marketingCreative development: campaign creative directionContent development and curationIntegrated Services