Download to read offline
Uploaded byJennie Vickers
Intellectual Property Myths and Social Media June 2013
The document debunks several myths about intellectual property, copyright, and ownership, emphasizing that purchasing an item does not grant broad usage rights. It highlights the importance of understanding copyright laws, including what constitutes infringement and the implications for employees and contractors. Additionally, it stresses that trademarks require ongoing use to maintain protection and that ideas themselves are not copyrightable without a specific expression.
More Related Content
Similar to Intellectual Property Myths and Social Media June 2013
Intellectual Property Myths and Social Media June 2013
- 1. IntellectualIntellectual PropertyProperty StuffStuff June 2013June 2013 JennieVickers ZeopardLawJennie Vickers ZeopardLaw fromfrom Jennie Vickers the Myth-busterJennie Vickers the Myth-buster
- 2.
- 3. MythsMyths7Now its mineNowits mine It’s mine I paid for itt’s mine I paid for it I can get it so I can use itcan get it so I can use it I paid for the CDpaid for the CD Zeopard is mineZeopard is mine It’s my idea, hands offt’s my idea, hands off I said thankssaid thanks
- 4. Myth 1Myth 1 It’snot copyright infringementIt’s not copyright infringement if youif you changechange 10 / 20 / 30%10 / 20 / 30% MineMine Now it’sNow it’s
- 5. QualityQuality not quantitynot quantity thatcountsthat counts It’sIt’s SubstantialSubstantial partpart of original owner’s workof original owner’s work
- 7. Let’s getLet’s get CreativeCreative •photos- buy or get snappingphotos - buy or get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - create ownwritten word - create own expressionexpression Myth 1Myth 1
- 9. Let’s getLet’s get CreativeCreative •photos- get snappingphotos - get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - yes and, yeswritten word - yes and, yes but...but... Myth 1Myth 1
- 10. Myth 2Myth 2 CreatorsCreators owntheir worksown their works II paidpaid forfor itit It’s mineIt’s mine
- 11. ButBut when madeunderwhen made under EmploymentEmployment What’s mine is mineWhat’s mine is mine What’s yours isWhat’s yours is minemine
- 12. oror CommissionedCommissioned make surethe contractmake sure the contract says sosays so What’s yours isWhat’s yours is minemine
- 13. Let’s getLet’s get CreativeCreative •Bewareif employeeBeware if employee •Written agreementWritten agreement Myth 2Myth 2
- 14. Myth 3Myth 3 soI can use itso I can use it I can get itI can get it It’s ok if I download itIt’s ok if I download it from the netfrom the net
- 15. AccessibleAccessible does not equaldoesnot equal useableuseable
- 16. Let’s getLet’s get CreativeCreative •photos- get snappingphotos - get snapping •music - buy (unless you got skill)music - buy (unless you got skill) •written word - yes and, yeswritten word - yes and, yes but...but... Myth 3Myth 3 •Creative Comms / royalty freeCreative Comms / royalty free
- 17. Myth 4Myth 4 Ibought the CDI bought the CD so I can use theso I can use the music how I likemusic how I like for thefor the CDCD I paidI paid
- 18. does not equaldoesnot equal buying the right to playbuying the right to play it in publicit in public buying a cd...buying a cd...
- 19. TwoTwo aspects:aspects: APRA /PPNZAPRA / PPNZ •composer(s) of song-lyrics andcomposer(s) of song-lyrics and tunetune •owner of the recordingowner of the recording
- 20. Let’s getLet’s get CreativeCreative •getroyalty free musicget royalty free music •get things writtenget things written or played for youor played for you •Creative CommonsCreative Commons Myth 4Myth 4 www.castlemusic.co.nzwww.castlemusic.co.nz www.istock.comwww.istock.com
- 21. Myth 5Myth 5 Iown a trademark so I canI own a trademark so I can stop everyonestop everyone is mineis mine ZeopardZeopard
- 22. 45 classes45 classes 10year protection10 year protection TrademarkTrademark
- 23. Let’s getLet’s get CreativeCreative •register.com firstregister .com first •register trademarkregister trademark •Possible classes - 35, 41 ?Possible classes - 35, 41 ? Myth 5Myth 5 •Use it or lose itUse it or lose it
- 24. Myth 6Myth 6 Icame up with theI came up with the idea, so no one elseidea, so no one else can use itcan use it It’s my ideaIt’s my idea hands offhands off
- 25. Myth 6Myth 6 Thereis no copyright in anThere is no copyright in an idea - only the expression ofidea - only the expression of an ideaan idea It’s my ideaIt’s my idea hands offhands off What’s the difference?What’s the difference?
- 26. Let’s getLet’s get CreativeCreative •ConstantevolutionConstant evolution •Yes and, yes but...Yes and, yes but... •Unique encapsulationUnique encapsulation Myth 6Myth 6
- 27. Myth 7Myth 7 AcknowledgementAcknowledgement doesnot give userdoes not give user rightsrights I saidI said thanksthanks Yes and, yes but...Yes and, yes but...
- 28. Let’s getLet’s get CreativeCreative •CreativecommonsCreative commons •Get respectfulGet respectful Myth 7Myth 7
- 29.
- 30.
- 31.