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Intelligent Sales & Risk Performance Management Cognos Pb Map Info2008
The document discusses intelligent sales and risk performance management (ISRPM) using IBM Cognos and PitneyBowes MapInfo. It summarizes the key capabilities of the solution including business and location intelligence, interactive risk analysis, and sales potential through risk management. The document also positions Cognos as a leader in business intelligence platforms and corporate performance management suites.
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Intelligent Sales & Risk Performance Management Cognos Pb Map Info2008
- 1. Don´t wait That thefuture comes to you Start Creating your own future Intelligent Sales & Risk Performance Management (ISRPM) auf Basis von IBM-Cognos und PitneyBowes-MapInfo Frankfurt - Dezember 2008, Version 1.0, 06.12.2008 Friedel Jonker IBM, Managing Consultant, CRM & Business Intelligence THINKING. SEEING. UNDERSTANDING. © 2008 IBM Corporation ACTING.
- 2. IBM Global BusinessServices Intelligence Cycle for intelligent Sales & Risk Performance Management (ISRPM) ISRPM Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 3. IBM Global BusinessServices The broader IBM global integrated capabilities differentiate us significantly IBM Industry Specific Business Solutions & Expertise Communications Distribution Financial Services Industrial Public Third Party IBM Alliances Technology Ab Initio MARKETING SALES SERVICE to Power Avaya Cognos Acxiom CRM Strategy Callidus DB2 Chordiant e-Server Cisco Systems Marketing & Sales Service DWL Lotus Transformation Transformation Epiphany Rational Informatica Contact Center Optimization PB MapInfo Tivoli Oracle/Siebel Websphere Business & Location Intelligence SAP Business Optimization (BO) SAS SteppStone Unica Infrastructure & Support Learning Knowledge Management Methods & Tools Solution Delivery Centers Thought Leadership IBM Research Center for Business Optimization Optimization & Analytics Advanced Call Center Solutions Information Mining IBM Global Financing IBM Global Delivery Centres of Excellence Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 4. IBM Global BusinessServices Questions that Drive Sales & Risk Performance Single Platform for SRPM Decision Making Single Platform for SRPM Decision Making Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 5. IBM Global BusinessServices Information On Demand From data to Business Optimization Financial Workforce Dynamic Customer & Product Risk Insight Optimization Supply Chain Multi-Channel Better Business Profitability Marketing Business Optimization Outcomes Plan, understand and optimize Plan, understand and business performance optimize business performance End-to-End Establish and maintain an Capabilities Establish and maintain accurate, trusted view of information an accurate, trusted view of information Flexible Architecture for Leveraging Existing Investments Other Information Manage data and content Sources over its lifetime and as Manage data and Use data and content part of processes content over its as part of business lifetime processes Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 6. Cognos 8 BI& IBM Software , Hardware , Services for ISRPM IBM Global Business Services Cognos 8 BI Cognos GO Mobile Portal Cognos GO Office Ad Hoc Query HTTP Server Comparative Analysis WebSphere Portal Workplace Event Management GO! Search ROUTER/FIREWALL System x (Win/Linux) Reporting Business Analysis System p (AIX/Linux) Dashboarding IBM Services Business Metrics Scorecarding WEB SERVERS: Business Performance Management Enterprise Planning Web Gateways, Web Services API Design Industry Standard Portals Implementation All Administration Optimization Cognos Application Firewall Outsourcing – Insurance Industry FIREWALL/ENCRYPTION App. Server Studio Development JOB PRESENT- CONTENT Tools QUERY AUDIT METRICS EVENT SCHEDULING ATION MANAGER MONITORING eMail SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE Distribution System Mgmt Job Scheduling System x (Win/Linux) System p (AIX/Linux) FIREWALL/ENCRYPTION SQL MDX COMMON METADATA WebSphere Data/MetaStage DB2 CubeViews CONTENT & METRICS STORE SECURITY PROVIDERS AUDIT DB2 UDB LDAP, Active Directory, RDBMS, UNIX, Sys, Logs, IBM Industry Models Rose NTLM, Netegrity, SAPBW, NT Event Log All RDBMS & OLAP sources Cognos Namespace, WebSphere Information Integrator Design System i Custom Providers System Monitoring IBM Services (Classic, Content, UIMA) Implementation System p Directory Server DB2 UDB Reporting & Analysis Integration System x Access Manager Performance Analysis System z Frankfurt, 06. December 2008 Data Warehouse © 2008 IBM Corporation Optimization
- 7. IBM Global BusinessServices Zugriff auf alle ISRPM relevaten Datenquellen Uneingeschränkte Möglichkeiten der Kombination von Datenquellen: überwindet RDBMS vs. OLAP Verminderte Endanwender-Komplexität. Konsistenz, Integrität und Genauigkeit der Daten gewährleistet REPORTING & DASHBOARDING ANALYSE EVENT MANAGEMENT SCORECARDING Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 8. IBM Global BusinessServices ISRPM-Reporting und Dashboarding Beschleunigt die Zeit zum Erstellen und Bereitstellen beliebiger Berichte inklusive vollständiger Abdeckung von Geschäfts-, Produktions- und personalisierter Berichte und Dashboards Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 9. IBM Global BusinessServices ISRPM-Dashboard: Components Interactive Navigation Tables Maps Charts Gauges Action Buttons Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 10. IBM Global BusinessServices Realtime ISRPM on the BlackBerry Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 11. IBM Global BusinessServices Cognos 8 for ISRPM - einfach, komplett & bewährt Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 12. IBM Global BusinessServices From Data to Competitive advantage Data Information Knowledge Location Competetive Intelligence advantage, profit • Visualising • Data Integration • Cause and effect • Even clearer • Structured Performance • Aggregation • Reporting understanding • Data Warehousing • Analysis •Analysing •Better • Data Marts (Data Mining,OLAP) Decisions based on • Distribution •Accurate Location information •BI with Management FACTS •More DW integrated with effective Location Planning Intelligence •Better resource utilisation DM DM WWW.COM • Un-structured Demo GIS Enhanced Graphics Enriched User Improved Data Analysis Performance Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 13. IBM Global BusinessServices The ISRPM Location Intelligence (LI) Solution Architecture Site Analysis Location Planing SFE Claims Mgmt. IBM Cognos Customer Segmentation Sales Mangement Sales Support Call Center … .... Crime Analysis Direct Marketing Mobile GIS CRM .... .... View & Analysis Power User ? Enduser Systems Geocoding Routing Grid 3D Datainput Analysis Visualization „Geo On Demand“ Web Service, Java, .NET Web Service, Java, .NET Application & Web ODBC, OCI, NAS Server Analysis Routing Geocoding Visualization Administration User Management Secutrity ODBC, OCI Spatial Data Business Database Intelligence Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 14. IBM Global BusinessServices „ISRPM with Geo On Demand“ Providing a well-defined set of location functionality through webservices (SOA) proven to support and enhance real business processes envinsa Map Route Data Analyse Geocode Web Services Java .NET ERP Call Business CRM System Center Intelligence System Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 15. IBM Global BusinessServices Google Maps is driving LI and ISRPM Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 16. IBM Global BusinessServices Location Intelligence is more than Mapping Visualization Analysis Geocoding Direct Marketing Routing Sales Management Data Risk Management Routing Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 17. IBM Global BusinessServices The LI-Layer Concept In an analog map there are all informations in one view. In a GIS (Geographical Informations System) all information could be individual used Every attribute will be placed in a seperate information layer Every Layer is a transparent foil The view of the layer could be individually changed Adding or deleting layers is alltime posible The layer concept allows to combine geographical data with corporate data from datawarehouses Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 18. IBM Global BusinessServices Location Intelligence –Sales & Risk Segments Mapping Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 19. IBM Global BusinessServices Interactive Risk Analysis over the Web -Overview Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 20. IBM Global BusinessServices Interactive Risk Analysis over the Web -Details Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 21. IBM Global BusinessServices Location Intelligence –Sales Potentiale unter Berücksichtigung des Risikos konsequent ausschöpfen Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 22. IBM Global BusinessServices IBM-Cognos & PitneyBowes MapInfo LIC Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 23. IBM Global BusinessServices Cognos Positioned in Leaders Quadrants BI Platforms and CPM Suites Magic Quadrants Source: Gartner “Magic Quadrant for CPM Suites, 2007, Nigel Rayner, Neil Chandler, John E. Van Decker, December 19, 2007 “Magic Quadrants for Business Intelligence Platforms, 2008”, J, Richardson, K. Schlegel, B. Hostmann, N. McMurchy, February 1, 2008 Frankfurt, 06. December 2008 © 2008 IBM Corporation
- 24. IBM Global BusinessServices Contact Details Friedel Jonker Wilhelm-Fay-Strasse 30-34 Dipl.-Kaufmann D-65936 Frankfurt Managing Consultant CRM & BI Phone (+49)-69-6645-1227 Global Business Services Fax (+49)-69-6645-5640 Mobile (+49)-160-9638657 [email protected] Frankfurt, 06. December 2008 © 2008 IBM Corporation