Interent Marketing - Social Media - Tony Allred Class

Interent Marketing - Social Media - Tony Allred Class

• 1.
  Social Media: Time ToGet In The Conversation Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Google+: Gplus.am/Alex
• 2.
  Street Cred –Social Media ¤  47,000+ Twitter Followers (Top 5 in Utah) ¤  4,700+ Facebook Friends (public account) ¤  50,000+ Blog Readers/Subscribers (active in 2011) ¤  2,600+ LinkedIn Connections ¤  1,000+ FourSquare Friends ¤  1,000+ mobile apps downloaded ¤  Average 1,300+ clicks per link and 100K+ views per post
• 3.
  Which Networks andProfiles? LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
• 4.
  50M Users PutIn Perspective Radio Internet Years iPod Facebook 0 2 4 6 8 10 12 14
• 5.
  Twitter Stats ¤  200Mregistered users ¤  Adding 500,000 per day ¤  200 million unique visitors per month ¤  150 million tweets per day ¤  1 billion tweets per week ¤  Largest VC raise in history = $800M
• 6.
  Facebook Stats ¤  750+million active users ¤  50% log on once per day ¤  130 friends ¤  250 million active mobile users per month ¤  30 billion pieces of content (links, news, blog posts, photos) ¤  70% of Facebook users are outside of the United States
• 7.
  Instagram Stats ¤  7million users & 150 million photos uploaded in 9 months ¤  80% applied filters ¤  Took Flickr 2 years to get to 100 million photos ¤  Only on iOS! ¤  4 employees
• 8.
  Mobile Market Stats ¤ Average teen sends 1500 texts per month ¤  76% of all phone subscribers use texting ¤  2.3 trillion texts sent in 2010 ¤  With only 19% smartphone market penetration ¤  Over 500,000 iPhone apps, 37% are free ¤  Within 5 years, mobile internet access > desktop access
• 9.
  17% of TimeSpent Online = Social ¤  Twitter and Facebook Users Under Age 35: ¤  27% check status and post updates 10+ times per day ¤  40% post updates while driving ¤  30% use while on dates ¤  64% post updates at work
• 10.
  Advertising $ FollowEyeballs 1995 2010 Global Internet Ad $55MM $90B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
• 11.
  Investors, Partners andMentors ¤  AngelList (8,000 introductions, 400 investments) ¤  Due diligence on you via social – billboard worthy? ¤  Can you connect with customers? ¤  Talk to people you wouldn’t normally have access to ¤  Mark Suster (iActionable intro) ¤  Hank Haney (golf tips from Tiger Woods coach) ¤  Robert Scoble (introduction to potential partner) ¤  Chad OchoCinco (cell phone number) ¤  CBR Venture Capitalist ($20M raise) ¤  Scott Anderson (Zion’s Bank CEO)
• 12.
  How Do IUse Social For Business? ¤  Be yourself ¤  Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner ¤  Customers talk to each other online ¤  It’s not a commercial ¤  Real photos, custom backgrounds, detailed info ¤  Be yourself
• 13.
  Convinced? Ok, AtLeast Try… ¤  LinkedIn is a MUST ¤  100% profile complete ¤  Use current photo ¤  Make sure everything is accurate ¤  Get recommendations ¤  Actively seek out connections in areas related to interests ¤  Investors, employers and partners will check you out here ¤  Paid account shows you who looks at your profile ¤  Keep it up to date ¤  IT IS YOUR RESUME
• 14.
  Activity Equals Influence ¤ Either in or out ¤  Animals smell fear – customers smell insincerity ¤  Listen and Engage ¤  Time – no quick fix, no quick results ¤  Klout = free stuff ¤  SEO value à Rankings à Clicks à Customers ¤  Encourage employees to be social, don’t block it!
• 15.
  Suggestions and Tools ¤ Send out using a scheduling tool like Bufferapp.com ¤  **Connect other networks (Twitter to LinkedIn, etc.) ¤  Be sure to reply to people where they replied to you ¤  Use a mobile application to share “live” updates ¤  Setup keyword searches and join conversations
• 16.
  Suggestions and Tools ¤ Tweetdeck (demo) ¤  Klout (only a starting point, not of real value) ¤  NutshellMail (daily email summary) ¤  Bufferapp.com ¤  Google+ (many leaving to focus solely on this network) ¤  Twentyfeet.com (analytics) ¤  Crowdbooster
• 17.
  Where and What? ¤ Which networks don’t you like, get or understand? ¤  FourSquare ¤  Facebook ¤  Twitter ¤  Youtube ¤  Instagram ¤  Tumblr ¤  Google+ ¤  Klout ¤  Others?
• 18.
  Takeaways ¤  Social mediais not a toy for kids ¤  It is not a fad ¤  If you aren’t actively engaged now, you are behind ¤  Employers, partners, investors and customers are there ¤  The great equalizer ¤  You will need to use it for most businesses
• 19.
  Remember This… “Realize thatthe social media success equation isn’t big moves on the chess board, it’s little moves, made every day that eventually add up to a major shift.” -Jay Baer