International advertising

International advertising

• 1.
  Brazil Lana Burge, DanLe, Jeff Rogers, Kelsey Thompson
• 2.
  Brazil • Brazil hasbecome the world’s largest emerging fragrance market. It surpassed the US in 2010 with over $6 Billion in sales • Brazil is 5th largest country in the world both geographically and by population with 196 million inhabitants. • 84% of them live in cities
• 3.
  Sao Paulo • Witha population of 17 million Sao Paolo is home to some of the world’s most diverse and innovative people • Sao Paulo is known as the world’s street art capital and plays a huge role in the acceptance of street art as a true art • In 2006 Sao Paulo passed the Clean City Law which made outdoor advertising illegal
• 4.
  Target Market • Malesaged 17-25 • Active students or young professionals • Through our research we found three prominent subcultures within our target age group: • Bboys • Skaters • Musicians
• 5.
  Competitors • Avanco- Alocal brand that targets lower-income males (4,90 R$ = $2.00) • Axe- A Unilever product that is considered a high- end American Brand (9,00 R$ = $5.00)