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International marketing (3)
The document discusses several topics related to the cultural environment of global markets including geography, climate, topography, industrialization, social responsibility, and environmental management. It notes that geography, climate, and topography affect product uses and functions. Climate change, corporate governance, and labor/human rights are seen as top CSR issues for the next decade. The document also discusses pollution hotspots around the world from oil spills, industrial accidents, and nuclear disasters.
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International marketing (3)
- 1. IMR300 – Lecture2 The cultural environment of Global markets
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- 4. Climate and topographythe broader and more important elements of geography Altitude, Humidity Temperature extremes Affect the uses and functions of products and equipments
- 5. Example 1 Taiwan Middle east
- 6. Example 2 Germany Spain 1600 rpm 500 rpm
- 7. Tropical rainforest ofSouth America Commercial route National and regional growth Trade and communication
- 8. Geography - EconomicGrowth Association between landlocked countries and level of economic development Countries with unfriendly climates associated with economic stagnation Countries that suffer the most from major calamities are among the poorest in the world, which influences ability to market products
- 9. Industrialization Economic growthEnvironmental issues
- 10. Global environment aglobal issue rather than a national one ozone layer, the greenhouse effect, the loss of biodiversity, and ocean pollution
- 11. Social Responsibility &Environmental Management Firms required to be socially responsible especially in foreign markets Firms should comply regulations against environmental pollution and disposal of hazardous waste Economic development and protection for the environment can coexist
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- 13. The CSRin 10 Report based on research conducted through interviews with over 70 experts, knowledgeable of and working with CSR issues in the Asia Pacific region in 2009.
- 14. Top 10 issueshttp://www.csr-asia.com/report/report_CSRin10_2009.pdf Climate change Corporate governance Labor and human resources Environmental issues Partnership with stakeholders Regulations and leaderships from government Community investment Product responsibility The professionalization of CSR Bribery and corruption
- 15. 1. Climate changeDominating CSR agendas for the next ten years. Reducing their own carbon impacts as well as working in partnerships There will be a new emphasis on energy efficiency.
- 16. 2. Corporate governancecompanies are governed and the way that decisions are made. New corporate governance - economic sustainability Pressure from a new breed of socially responsible investors will increase the pressure on businesses to behave in an ethical way.
- 17. 3. Labor andhuman resources appropriate wages levels, discrimination, workplace conditions and child labor are still important. A new emphasis on decent work in a context of protecting human rights is emerging.
- 18. 4. Environmental issuespart of company’s reputation and brand. availability of clean and safe water. Loss of biodiversity and changing land-use New infrastructure developments
- 19. 5. Partnership withstakeholders Stakeholder engagement increased collaboration with both government and local communities. how they are working with others to tackle the sustainable development agenda through innovative community investment strategies.
- 20. 6. Regulations andleaderships from government increased pressure from governments via regulations. Other regulatory pressure is likely to come from stock exchanges, securities regulators and institutions tasked with tackling health and safety.
- 21. 7. Community investmentand pro-poor development positive impacts on the communities pro-poor community investment projects, micro-finance initiatives and programs to encourage entrepreneurship. Contributing to poverty alleviation and community health initiatives will be seen as an important part of the wider agenda for business
- 22. 8. Product responsibilityproduct quality, product safety and health concerns Better labeling, more information on country of origin, ingredients carbon impact
- 23. 9. The professionalizationof CSR An increase in professional courses and better quality education on CSR understanding of what CSR is the value of having a CSR function within the organization. The professionalism and the credibility of CSR managers.
- 24. 10. Bribery andcorruption reduce the amount of economic activity and continue to have a negative impact on the poor. However, at the same time there will be increasing investigation and reporting of bribery, scandals, often supported by governments, Increasing the reputational risks to companies seen as complicit in such irregularities.
- 25. The institutions influencingCSR Governments and politicians NGOs and civil society organizations Companies themselves Investors and financial institutions Consumers International and inter-governmental institutions Media Educational institutions Employees and trade unions Internet, online community
- 26. Environmental management Managingthe productive use of natural resources without reducing their productivity and quality. Administrative functions that develop, implement, and monitor the environmental policy of an organization.
- 27. Environmental management Cleanerand sustainable production (CP); Water management; Persistent Organic Pollutants (POPs) and Persistent Toxic Substances (PTS)
- 28. Pollution hotspots http://news.bbc.co.uk/2/hi/science/nature/4083331.stm
- 29. Spain: Major oilspill The Prestige oil tanker sank near northern Spain on 19 November 2002, polluting about 3,000 km (1,800 miles) of coastline. The spill is estimated to have killed 300,000 seabirds, making it one of Europe's worst wildlife disasters.
- 30. Gulf of Mexico,US: Dead zone The Gulf of Mexico's dead zone has been an annual problem for the last 30 years, because farmers in the Mississippi watershed are using large quantities of nitrate-based fertilizers.
- 31. Bhopal, India: Industrialaccident The enormous gas leak from a Union Carbide chemical factory in the Indian city of Bhopal in 1984 was one of the world's worst industrial accidents. Nearly 3,000 people died in the first few days and tens of thousands suffered terrible side-effects.
- 32. Ukraine: Chernobyl disaster The world's worst nuclear accident occurred in what is now the Ukraine on 26 April 1986. A reactor exploded in Chernobyl's nuclear power station, killing at least 30 people and forcing the evacuation of 135,000 more.
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