Uploaded byMohammad Albattikhi
Intro to entrepreneurship slide share
The document discusses the misconceptions about entrepreneurship and outlines essential concepts such as lean startup methodology, product-market fit, customer acquisition, and revenue streams. It emphasizes the importance of validating business ideas, understanding customer lifetime value, and effective marketing strategies. Additionally, it includes a market-size analysis example for a babysitting app in Jordan, providing insights into potential customer demographics.
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Intro to entrepreneurship slide share
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- 2. The False Mythof Entrepreneurship Think of an Idea Get Funding Retire in Hawaii
- 5. Your Plan VsReality .
- 6. Topics 1. Lean StartupMethodology 2. Product-Market Fit 3. Market-Size Analysis 4. Customer Acquisition 5. Life Time Value 6. Revenue Streams • Pitching to Investors • Access to Funding • Terms of a Term Sheet • Intellectual Property • Sharing Economy • Disruptive Innovation • Business Modeling • Convertible Notes • Startup Valuation • User Experience (UX) • Behavioral Economics • Habit Formation Topics Available in Other Presentations
- 7. Lean Startup Methodology Build LearnMeasure ProductIdeas Data
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- 9. Suggested Method forBuilding a Successful Product Product Validation Business Modeling User Experience MVP Develop- ment Prototyping Customers Acquisition Data Analysis Growth Technology enhancement Scale
- 10. Market-Size Analysis Example: Appfor Connecting People with Babysitters in Jordan World Population: 8 Billion Jordan Population: 10 Million Females: 4 Million Married: 2 Million Have a baby (0 - 3 Years old): 300,000 Have Smart Phone: 100,000 Note: The numbers above don’t represent real data
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- 12. Customer Acquisition Cost MarketingExpenses to Acquire New Customers Number of Customers Acquired from the Marketing Campaign Customer Acquisition Cost = Life Time Value = The predicted net profit that will be generated from a customer during the entire relationship period Customer Acquisition Cost > Life Time Value = Financial Loss Customer Acquisition Cost < Life Time Value = Financial Gain
- 13. Revenue Streams Revenue GeneratingStrategies Product / Service Sale Brokrage Commission Fee Lending / Renting / Leasing Subscription Fee Usage Fee Advertising Licensing / Franchising