Intro to foundation portfolio evaluation 2014

Intro to foundation portfolio evaluation 2014

• 1.
  Introduction to Evaluations2014 Foundation Portfolio in Media
• 2.
  What is theevaluation? • 7 set questions which much be tackled individually • Presented digitally in your blog • Makes creative use of ICT and digital technologies
• 3.
  Marking Criteria LEVEL 416-20 marks •Excellent skill in the use of appropriate digital technology or ICT in the evaluation. •Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. •Excellent ability to refer to the choices made and outcomes. •Excellent understanding of their development from preliminary to full task. •Excellent ability to communicate
• 4.
  Examiner Advice • Theseven questions must be explicitly used to structure the evaluation and this element should be seen as an opportunity for some creative critical reflection. • The specification states clearly that it should not be seen as an essay and that responses should make creative use of the media in which they are produced. • The best work demonstrates a broad capability for employing different digital media in the presentation of their evaluations, with specific detail and references presented in varied and lively ways
• 5.
  How can yoube creative?
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  The 7 questions 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How does your media product represent particular social groups? 3. What kind of media institution might distribute your media product and why? 4. Who would be the audience for your media product? 5. How did you attract/address your audience? 6. What have you learnt about technologies from the process of constructing this product? 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
• 7.
  Audience Feedback As partof your evaluation you need to obtain audience feedback on your finished product and integrate this into the appropriate questions.